Wanted: The Next Dove Real Woman

Dove Hair Care Contest Gives Women the Chance to Appear in a Dove Ad

Jul 26, 2007, 01:00 ET from Dove

    CHICAGO, July 26 /PRNewswire/ -- According to a recent survey(1), sixty
 percent of women believe that images in the media set the standard for what
 they consider beautiful hair. It often takes many hours, outrageous costs
 and a full team of stylists to create just one of these looks. To encourage
 women to stop comparing their hair to these images and start loving the
 hair they have, Dove is announcing the Dove Love Your Hair Ad Contest. The
 contest, which provides an opportunity for women to appear in the next Dove
 ad, invites women to create a personalized advertisement that showcases
 their own real, fabulous hair.
     "Dove wants every woman to realize the potential of her own hair,
 rather than focusing on what she does not have," said Sarah Jensen,
 marketing director for Unilever hair U.S. "The Dove Love Your Hair Ad
 Contest gives women the opportunity to set their own standards for real
 beauty and embrace the beauty of their own hair."
     Women can enter the Dove Love Your Hair Ad Contest on
 http://www.doveloveyourhair.com, where they are encouraged to let their
 creative juices flow. Artistic liberties for participants creating an ad
 include providing a personal photo of themselves with fabulous hair,
 selecting a fun color scheme that is reflective of their personality and
 writing the headline for the ad. All ads will be featured in an interactive
 online media gallery.
     Six women with the most unique and inspiring ads will be chosen to
 receive an all-expenses-paid trip to New York City, participate in a
 professional Dove photo shoot and have their ads featured in a national
 women's magazine. Entries will be accepted from 12:00 A.M EDT on July 13,
 2007 to 11:59:59 P.M. EDT on October 19, 2007.
     Dove Hair Care will donate $1.00 for every contest entry to support
 self-esteem workshops for young girls through uniquely ME! The Girl Scout /
 Dove Self-Esteem program. The Dove Self-Esteem Fund is part of the Dove
 Campaign for Real Beauty, a global effort designed to widen today's
 stereotypical view of beauty.
     From Broken to Beautiful, For Real
     Women everywhere are five days from beautiful hair. The Dove Hair Care
 line of shampoos, conditioners and treatments works hard to protect and
 repair all types of hair, making hair smoother and stronger. This
 transformation will help women feel more beautiful and confident. All Dove
 Hair Care products are available in food, drug, mass and club retail
 outlets. Visit http://www.doveloveyourhair.com to view exclusive online
 content, to enter the Dove Love Your Hair Ad Contest and view a complete
 set of Dove Love Your Hair Ad Contest rules and regulations.
     About Dove
     The Dove mission is to make women feel more beautiful every day by
 challenging today's stereotypical view of beauty and inspiring women to
 take great care of themselves. Dove, manufactured by Unilever, is the No. 1
 personal wash brand nationwide. One in every three households uses a Dove
 product2, which includes beauty bars, body washes, face care,
 anti-perspirant/deodorants, hair care and styling aids. Dove is available
 nationwide in food, drug and mass outlet stores.
     About Unilever
     Unilever (NYSE:   UL, UN), one of the world's largest consumer products
 companies, aims to add vitality to life by meeting everyday needs for
 nutrition, hygiene and personal care. Each day, around the world, consumers
 make 150 million decisions to purchase Unilever products. The company has a
 portfolio of brands that make people feel good, look good and get more out
 of life.
     In the United States these brands include recognized names such as:
 Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock,
 Degree, Dove personal care products, Hellmann's, Knorr, Lipton, Popsicle,
 Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline.
 All of the preceding brand names are registered trademarks of the Unilever
 Group of Companies. Dedicated to serving consumers and the communities
 where we live, work and play, Unilever in the United States employs
 approximately 13,000 people in more than 60 office and manufacturing sites
 in 24 states and Puerto Rico -- generating nearly $10 billion in sales in
 2006. For more information visit http://www.unileverusa.com.
     (1) All statistics are a result of the Dove Hair Care Study by Impulse
         Research Corp. in July 2007. The online survey was completed by 1,000
         women in the U.S. between the ages of 18-54. Margin of error is
         +/- 3 percent at the 95 percent level of confidence.
     Danielle Gray/Edelman
     Stacie Bright/Unilever