Wanted: The Next Dove Real Woman
Dove Hair Care Contest Gives Women the Chance to Appear in a Dove Ad
CHICAGO, July 26 /PRNewswire/ -- According to a recent survey(1), sixty percent of women believe that images in the media set the standard for what they consider beautiful hair. It often takes many hours, outrageous costs and a full team of stylists to create just one of these looks. To encourage women to stop comparing their hair to these images and start loving the hair they have, Dove is announcing the Dove Love Your Hair Ad Contest. The contest, which provides an opportunity for women to appear in the next Dove ad, invites women to create a personalized advertisement that showcases their own real, fabulous hair. "Dove wants every woman to realize the potential of her own hair, rather than focusing on what she does not have," said Sarah Jensen, marketing director for Unilever hair U.S. "The Dove Love Your Hair Ad Contest gives women the opportunity to set their own standards for real beauty and embrace the beauty of their own hair." Women can enter the Dove Love Your Hair Ad Contest on http://www.doveloveyourhair.com, where they are encouraged to let their creative juices flow. Artistic liberties for participants creating an ad include providing a personal photo of themselves with fabulous hair, selecting a fun color scheme that is reflective of their personality and writing the headline for the ad. All ads will be featured in an interactive online media gallery. Six women with the most unique and inspiring ads will be chosen to receive an all-expenses-paid trip to New York City, participate in a professional Dove photo shoot and have their ads featured in a national women's magazine. Entries will be accepted from 12:00 A.M EDT on July 13, 2007 to 11:59:59 P.M. EDT on October 19, 2007. Dove Hair Care will donate $1.00 for every contest entry to support self-esteem workshops for young girls through uniquely ME! The Girl Scout / Dove Self-Esteem program. The Dove Self-Esteem Fund is part of the Dove Campaign for Real Beauty, a global effort designed to widen today's stereotypical view of beauty. From Broken to Beautiful, For Real Women everywhere are five days from beautiful hair. The Dove Hair Care line of shampoos, conditioners and treatments works hard to protect and repair all types of hair, making hair smoother and stronger. This transformation will help women feel more beautiful and confident. All Dove Hair Care products are available in food, drug, mass and club retail outlets. Visit http://www.doveloveyourhair.com to view exclusive online content, to enter the Dove Love Your Hair Ad Contest and view a complete set of Dove Love Your Hair Ad Contest rules and regulations. About Dove The Dove mission is to make women feel more beautiful every day by challenging today's stereotypical view of beauty and inspiring women to take great care of themselves. Dove, manufactured by Unilever, is the No. 1 personal wash brand nationwide. One in every three households uses a Dove product2, which includes beauty bars, body washes, face care, anti-perspirant/deodorants, hair care and styling aids. Dove is available nationwide in food, drug and mass outlet stores. About Unilever Unilever (NYSE: UL, UN), one of the world's largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life. In the United States these brands include recognized names such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Knorr, Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs approximately 13,000 people in more than 60 office and manufacturing sites in 24 states and Puerto Rico -- generating nearly $10 billion in sales in 2006. For more information visit http://www.unileverusa.com. (1) All statistics are a result of the Dove Hair Care Study by Impulse Research Corp. in July 2007. The online survey was completed by 1,000 women in the U.S. between the ages of 18-54. Margin of error is +/- 3 percent at the 95 percent level of confidence. Contact: Danielle Gray/Edelman 312-297-7575 firstname.lastname@example.org Stacie Bright/Unilever 203-625-1130 email@example.com
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