CHICAGO, July 26 /PRNewswire/ -- According to a recent survey(1), sixty
percent of women believe that images in the media set the standard for what
they consider beautiful hair. It often takes many hours, outrageous costs
and a full team of stylists to create just one of these looks. To encourage
women to stop comparing their hair to these images and start loving the
hair they have, Dove is announcing the Dove Love Your Hair Ad Contest. The
contest, which provides an opportunity for women to appear in the next Dove
ad, invites women to create a personalized advertisement that showcases
their own real, fabulous hair.
"Dove wants every woman to realize the potential of her own hair,
rather than focusing on what she does not have," said Sarah Jensen,
marketing director for Unilever hair U.S. "The Dove Love Your Hair Ad
Contest gives women the opportunity to set their own standards for real
beauty and embrace the beauty of their own hair."
Women can enter the Dove Love Your Hair Ad Contest on
http://www.doveloveyourhair.com, where they are encouraged to let their
creative juices flow. Artistic liberties for participants creating an ad
include providing a personal photo of themselves with fabulous hair,
selecting a fun color scheme that is reflective of their personality and
writing the headline for the ad. All ads will be featured in an interactive
online media gallery.
Six women with the most unique and inspiring ads will be chosen to
receive an all-expenses-paid trip to New York City, participate in a
professional Dove photo shoot and have their ads featured in a national
women's magazine. Entries will be accepted from 12:00 A.M EDT on July 13,
2007 to 11:59:59 P.M. EDT on October 19, 2007.
Dove Hair Care will donate $1.00 for every contest entry to support
self-esteem workshops for young girls through uniquely ME! The Girl Scout /
Dove Self-Esteem program. The Dove Self-Esteem Fund is part of the Dove
Campaign for Real Beauty, a global effort designed to widen today's
stereotypical view of beauty.
From Broken to Beautiful, For Real
Women everywhere are five days from beautiful hair. The Dove Hair Care
line of shampoos, conditioners and treatments works hard to protect and
repair all types of hair, making hair smoother and stronger. This
transformation will help women feel more beautiful and confident. All Dove
Hair Care products are available in food, drug, mass and club retail
outlets. Visit http://www.doveloveyourhair.com to view exclusive online
content, to enter the Dove Love Your Hair Ad Contest and view a complete
set of Dove Love Your Hair Ad Contest rules and regulations.
The Dove mission is to make women feel more beautiful every day by
challenging today's stereotypical view of beauty and inspiring women to
take great care of themselves. Dove, manufactured by Unilever, is the No. 1
personal wash brand nationwide. One in every three households uses a Dove
product2, which includes beauty bars, body washes, face care,
anti-perspirant/deodorants, hair care and styling aids. Dove is available
nationwide in food, drug and mass outlet stores.
Unilever (NYSE: UL, UN), one of the world's largest consumer products
companies, aims to add vitality to life by meeting everyday needs for
nutrition, hygiene and personal care. Each day, around the world, consumers
make 150 million decisions to purchase Unilever products. The company has a
portfolio of brands that make people feel good, look good and get more out
In the United States these brands include recognized names such as:
Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock,
Degree, Dove personal care products, Hellmann's, Knorr, Lipton, Popsicle,
Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline.
All of the preceding brand names are registered trademarks of the Unilever
Group of Companies. Dedicated to serving consumers and the communities
where we live, work and play, Unilever in the United States employs
approximately 13,000 people in more than 60 office and manufacturing sites
in 24 states and Puerto Rico -- generating nearly $10 billion in sales in
2006. For more information visit http://www.unileverusa.com.
(1) All statistics are a result of the Dove Hair Care Study by Impulse
Research Corp. in July 2007. The online survey was completed by 1,000
women in the U.S. between the ages of 18-54. Margin of error is
+/- 3 percent at the 95 percent level of confidence.