2014

Warm Up Your Senses this Spring with New Glade® Fragrances New Limited Edition Spring Collection Arrives as Warmer Weather Intensifies Scents

RACINE, Wis., March 4, 2014 /PRNewswire/ -- As spring arrives and temperatures rise, the world of scents around us also intensifies, making it the perfect time of year to revitalize your routine with fragrance. According to a Glade® survey1, nearly 90 percent of Americans say scents inspire feelings. Glade® understands the powerful effect fragrance can have on everyday life and is launching the new Glade® Limited Edition Spring Collection inspired by the uplifting feeling of spring.

"The changing seasons can really affect our sense of smell," says Rachel Herz, Ph.D., who has been researching the intersection of smell, emotion, perception, motivated behavior and cognition since 1990 and is the author of The Scent of Desire: Discovering Our Enigmatic Sense of Smell. "Spring and summer are typically the warmest months of the year and, as humidity levels and temperatures rise, more odor molecules are released into the air. As a result, we smell more of what is around us and therefore can experience more emotional scent associations2."

Go Wild for Spring™

Break free from your winter routine with exhilarating fragrances inspired by the unbridled joy that comes with the change of seasons, from the excitement you feel when noticing the first flower buds to the rejuvenation you feel when splashing through spring showers. New Glade® fragrances such as Lift Off offer a fresh floral fragrance with hints of white tea and magnolia, bringing together the fragrances and feelings most loved about the season.

New Fragrance Offerings

The Glade® Limited Edition Spring Collection features five new and refreshing fragrances:

  • Lift Off: A fresh floral fragrance with hints of white tea and magnolia that will revitalize you this spring and leave you feeling refreshed
  • Live Loud: This bold, romantic floral fragrance with hints of rosehip and plumeria has a zest as energizing as spring  
  • Splash Out: A rejuvenating blend of blackberry notes
  • Let Loose: An energizing and fruity mix of the scents of kiwi and wild peach
  • Dig It: A vibrant citrus and sunflower fragrance and a gentle reminder spring is time to come alive and do what you love

Availability

The Glade® Limited Edition Spring Collection is available in 4 oz. Candle Jars, Premium Room Sprays, PlugIns® Scented Oil refills and Wax Melts.

For more information visit Glade.com or Facebook.com/Glade, and follow Glade® at Twitter.com/Glade and Instagram.com/Glade using #bestfeelings.

About SC Johnson

SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE®, and RIDSECT®. The 128-year-old company, that generates $9 billion in sales, employs nearly 13,000 people globally and sells products in virtually every country around the world. www.scjohnson.com

1 As part of a research study to uncover insights for SC Johnson's Glade®, Edelman Berland conducted a 15 minute telephone survey among a nationally-representative sample of 1,010 American adults. This survey was fielded between September 10 - 12, 2013.The margin of error for this study (n=1,010) is +/- 3.1%
2 Herz, R.S. (2009). Aromatherapy facts and fictions: A scientific analysis of olfactory effects on mood, physiology and behavior. International Journal of Neuroscience, 119, 263-290.

CONTACT
Jam Stewart
262.260.6654
JMStewar@scj.com

Joanna Sowa
312.233.1262
Joanna.Sowa@edelman.com

 

 

SOURCE SC Johnson



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