Warner Bros. Pictures' Harry Potter and the Order of the Phoenix to feature IMAX(R) 3D finale

IMAX's Proprietary 2D to 3D Conversion Technology Creates New Dimension for

Harry Potter Fans

Apr 19, 2007, 01:00 ET from IMAX Corporation

    LOS ANGELES, April 19 /PRNewswire-FirstCall/ - IMAX Corporation and
 Warner Bros. Pictures today announced that select scenes of the IMAX DMR(R)
 version of Harry Potter and the Order of the Phoenix will be digitally
 converted into An IMAX 3D Experience(R). IMAX Corporation plans to use its
 proprietary 2D to 3D conversion technology to transform approximately 20
 minutes at the end of the film - which is being digitally re-mastered into
 the unparalleled image and sound quality of The IMAX Experience(R) using
 IMAX DMR (Digital Re-Mastering) technology - into IMAX(R) 3D. Harry Potter
 and the Order of the Phoenix will be released in IMAX(R) theatres and
 conventional theatres on July 13, 2007, and Warner Bros. Pictures will be
 the exclusive distributor of the film to IMAX theatres worldwide.
     The film is based on the best-selling J.K. Rowling book and is the
 fifth installment of the widely successful Harry Potter film series. The
 previous installment of the series, Harry Potter and the Goblet of Fire
 which opened on November 18, 2005, shattered numerous IMAX 2D box office
 records at the time and has grossed more than $20 million in IMAX theatres
     "We are so pleased to be bringing audiences yet another outstanding
 Harry Potter film to the big screen in both 35mm and IMAX theaters," said
 Dan Fellman, President of Domestic Distribution, Warner Bros. Pictures.
 "This is the Studio's biggest franchise to date, and we expect this
 highly-anticipated fifth film to play phenomenally well in all theaters
 throughout the summer."
     "The Harry Potter films are an enormous draw all over the world, and
 this film should prove to be no different," added Veronika Kwan-Rubinek,
 President of Distribution, Warner Bros. Pictures International. "The last
 20 minutes in IMAX 3D will add a new element of excitement to the Harry
 Potter experience, making this a must-see for fans of all ages. We're
 looking forward to a long and very successful run."
     "We couldn't be happier to help bring this Harry Potter film to life in
 a new way," said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and
 Bradley J. Wechsler. "IMAX theatres are the only place to experience this
 year's most anticipated movies in the world's most immersive format, and we
 anticipate that moviegoers will want to enjoy Harry Potter and the Order of
 the Phoenix featuring scenes in IMAX 3D more than once."
     "We are delighted to once again work with David Heyman and the Harry
 Potter team, and Warner Bros. Pictures on another memorable Harry Potter
 movie," added Greg Foster, Chairman and President of IMAX Filmed
 Entertainment. "We know that through the magic of IMAX, fans will already
 feel as is if they are right next to Harry, Ron and Hermione in IMAX's
 larger-than-life 2D format, and we are thrilled to treat them to an even
 more immersive experience with the finale of the film brought to you in
 IMAX 3D."
     About IMAX Corporation
     IMAX Corporation is one of the world's leading entertainment technology
 companies, specializing in digital and film-based motion picture
 technologies. The worldwide IMAX network is among the most important and
 successful theatrical distribution platforms for major event Hollywood
 films around the globe, with IMAX theatres delivering the world's best
 cinematic presentations using proprietary IMAX, IMAX(R) 3D, and IMAX DMR(R)
 technology. IMAX DMR is the Company's groundbreaking digital remastering
 technology that allows it to digitally transform virtually any conventional
 motion picture into the unparalleled image and sound quality of The IMAX
 Experience(R). IMAX's renowned projectors display crystal-clear images on
 the world's biggest screens, and the IMAX brand is recognized throughout
 the world for extraordinary and immersive entertainment experiences for
 consumers. As of September 30, 2006, there were 280 IMAX theatres operating
 in 40 countries.
     IMAX(R), IMAX(R) 3D, IMAX DMR(R) , IMAX MPX(R) and The IMAX Experience(R)
     are trademarks of IMAX Corporation. More information on the Company can
     be found at www.imax.com.
     This press release contains forward looking statements that are based
 on management assumptions and existing information and involve certain
 risks and uncertainties which could cause actual results to differ
 materially from future results expressed or implied by such forward looking
 statements. Important factors that could affect these statements include
 the timing of theatre system deliveries, the mix of theatre systems
 shipped, the timing of the recognition of revenues and expenses on film
 production and distribution agreements, the performance of films, the
 viability of new businesses and products, the outcome of the Company's
 current accounting review, risks arising from potential material weaknesses
 in internal control over financial reporting, the ability to satisfy the
 reporting covenant by the amended filing deadlines, the extent and impact
 of the restatement of our financial statements, the outcome of the appeal
 of the NASDAQ Staff Determination letter and fluctuations in foreign
 currency and in the large format and general commercial exhibition market.
 These factors and other risks and uncertainties are discussed in the
 Company's Annual Report on Form 10-K for the year ended December 31, 2005.

SOURCE IMAX Corporation