Warner Communications and Pretty Litter™ Team Up to be the "Cat's Meow" in the Cat Litter Market

Warner to Promote Pretty Litter Kickstarter Campaign

Aug 13, 2015, 11:57 ET from Warner Communications

BOSTON, Aug. 13, 2015 /PRNewswire/ -- Warner Communications, a world-class boutique public relations and communications firm, today announced it has been named public relations agency "paw-tner" for Pretty Litter™, a revolutionary new kitty litter that diagnoses feline health issues. Warner will manage traditional and social media relations for Pretty Litter, as well as promote its upcoming Kickstarter campaign.

"We are thrilled to be working with the Warner Communications team," said Daniel Rotman, chief executive officer of Pretty Litter. "We aim to revitalize the cat litter industry with the introduction of Pretty Litter, and are confident Warner's extensive pet market experience will help us bring this product to the attention of consumers so that cats live healthier and longer lives."

Pretty Litter is pouncing on a tremendous opportunity by tapping into the $2 billion cat litter market. In fact, Pretty Litter and its Chief Feline Officer (CFO) Carly Martinetti, are featured on the new ABC Family reality show Startup U, an entrepreneurial series, now airing on Tuesday evenings at 10:00 P.M. Eastern/9:00 P.M. Central.

But it's more than just a pretty cat litter. Pretty Litter's revolutionary, low cost, light weight kitty litter changes color to detect common feline health issues. It's scoopable, flushable, dust-free, feline safe and eco-friendly.

"As an agency filled with cat parents, we are delighted about bringing our extensive pet product experience to Pretty Litter," said Carin Warner, agency founder and president, Warner Communications. "We're already building an exciting social media community and will be sharing more about the launch in coming weeks."

To get your paws on more information about Pretty Litter, visit www.prettylittercats.com; Facebook and Twitter.

About Warner Communications
Warner Communications provides strategic integrated communications counsel, including corporate and product communications, public relations strategy development, media relations, social media marketing, promotions, special events, product introductions, crisis management, and corporate identity, and a commitment to delivering unmatched product quality and client service.

Media Contact:
Erin Vadala, Warner Communications
978-468-3076 | erin@warnerpr.com

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SOURCE Warner Communications



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