BOSTON, March 14, 2016 /PRNewswire/ -- Warner Communications, a world-class boutique public relations and communications firm, today announced it has been named the agency of record for Procurious, the world's first online business network for procurement and supply management professionals. Warner will lead media relations efforts to enhance the company's brand awareness and build membership growth within the United States.
Breaking new ground, Procurious launched in 2014 to address huge shifts within the procurement/supply management profession. Increasingly, Chief Procurement Officers (CPOs) command a seat near the CEO in the boardroom, and successful supply management practices are seen as pivotal to corporate growth. As a result, demand for new talent is soaring, and so are advancement opportunities. In response, Procurious offers a unique combination of skill development, career advancement, and professional networking, all on one platform.
"In our search for an agency that would help us expand our North American presence, we didn't encounter anyone with anywhere near the supply chain experience that Warner offers," said Lisa Malone, General Manager-Europe, Procurious. "Their specialized knowledge is key to taking us forward, and we are excited to already be establishing a strong, creative working relationship."
"We are thrilled to partner with Procurious," said Carin Warner, Founder and President, Warner Communications. "This organization is using technology to facilitate the out-of-the-box thinking their profession needs to deliver value. Their next-generation social media platform is generating excitement as members wake up to the power of collaboration with a worldwide peer network."
About Warner Communications
Warner Communications provides strategic integrated communications counsel, including corporate and product communications, public relations strategy development, media relations, social media marketing, promotions, special events, product introductions, crisis management, and corporate identity, and a commitment to delivering unmatched product quality and client service.
Procurious is the world's first online business community dedicated to procurement and supply chain professionals. It's a hub to advance your career, develop your skills and expand your global professional network. With 12,000+ members across the globe, Procurious aims to empower procurement leaders to connect, collaborate and take a more innovative professional outlook. Think of Procurious as a professional network, news and knowledge hub, learning and career center, all in one place. Join now at www.procurious.com – it's free to register and participate in the platform and their unprecedented worldwide digital forum, the Big Ideas Summit on April 21.
Dawn Ringel, Warner Communications
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SOURCE Warner Communications