Washing Your face with Water Can Cause More Wrinkles?

LAS VEGAS, Sept. 28, 2012 /PRNewswire-iReach/ -- Does washing your face cause wrinkles? The short answer, "Yes!"  Actually, there are two reasons why face washing causes wrinkles. But before you throw away soaps, scrubs and cleansers, let's understand why. Rough washing, scrubbing your face to take off old makeup and vigorous facial exfoliation exert what scientists call "excessive bio-mechanical stress" on epidermal and dermal collagen. Each of these daily routines over time cause the depletion of collagen in the skin and the loss of skin elasticity. When that happens, lines and wrinkles are the inevitable result. Why? Because, according to Cell Biologist Dr. Robert Garonne , Professor at Lyon University, France, "wrinkles are nothing more or less than the depletion of collagen in the skin." But there's another reason vigorous face washing and exfoliation deplete collagen. They disrupt the skin barrier, the skin's front line of defense that holds moisture in the skin and prevents moisture evaporation and water loss. A compromised skin barrier and resulting moisture loss accelerate collagen depletion.

Now, you might think creams and serums can compensate for collagen loss. That's what some are advertised to do. Yet Consumer Reports online recently debunked this myth. Consumer Reports charged that key ingredients in "anti-aging" treatments are not absorbed into the skin enough to contribute any significant benefits. Dry skin, oily skin, clogged pores, perspiration and face washing can block active ingredient penetration. Tests back up this charge. Only 39% of the active ingredient concentration in a test cream actually got into the skin. As shown in this test case, when actives remain on the skin surface, unable to penetrate, they don't build collagen or do much else for that matter. Though they may have transient surface moisturizing benefits, they don't renew the skin barrier or even prevent moisture loss.

That's why, if you're going to wash your face, you need Helix-D. Tests confirm that Helix-D's exclusive, patented "nano-water" technology delivers almost twice the skin penetration as other tested creams. Helix-D with its fast-penetrating action and its generous supply of certified peptides, works to build collagen and reduce or prevent the look of lines and wrinkles. Helix-D antioxidants get into the skin to fight free radicals. Furthermore ,Helix-D hydrators renew the skin barrier to hold extra water in the skin like a moisture magnet, even in sun-baked climates and skin-drying winter weather.  So go ahead, exfoliate and wash your face to your heart's content. Just make sure you're using Helix-D for the anti-aging insurance you need.  You can find more information about Helix-D at:  www.helix-d.com

Media Contact: STEPHON ALEXANDRE HELIX BEAUTY, LLC, STEPHON@HELIX-D.COM

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