BURLINGTON, Vt., April 6 /PRNewswire/ -- The US Open, the world's longest- standing snowboarding contest, will air on NBC for the second consecutive year. Be sure to catch the best snowboarding of the season on NBC this Saturday, April 9th from 2:00pm to 4:00pm EDT. With the potential to reach over 109 million households, the US Open event on NBC will enable millions of people to watch snowboarding history in the making as the world's best riders battle for a coveted US Open title in the rail jam, halfpipe and slopestyle competitions. As a part of the two-hour US Open show, NBC will be airing a half-hour special focusing on the lives of Burton professional snowboarders. Following top riders including Shaun White, Kelly Clark, Jeremy Jones and JP Solberg through their days filming, competing at contests and riding with friends on a powder day, the show takes an inside look at what it's really like to be a professional snowboarder. The special Burton segment during the US Open show is the first result of a long-term joint venture between Burton and leading Hollywood production company Mandalay Entertainment. In addition to future television specials and reality programming, Burton and Mandalay are developing a feature film that combines the storytelling aspect of major Hollywood productions with the excitement of the snowboarding lifestyle. For 23 years, the US Open has featured the most progressive snowboarding in the world. Don't miss your chance to see the best snowboarders compete for US Open glory on NBC this Saturday, April 9th from 2:00pm to 4:00pm EDT. For more information on the US Open Snowboarding Championships, visit http://www.opensnowboarding.com or contact: Nancy Carlson (949) 789-1814 Caroline Andrew (212) 528-1691 firstname.lastname@example.org email@example.com The Open Snowboarding Championships are the pinnacle snowboarding events of the season. Founded by Jake Burton, the Opens have grown from grassroots events to global spectacles attracting tens of thousands of spectators and riders from around the world. Since the beginning, the Opens have been driven by riders, for riders evolving with snowboarding and riders' needs over the years. The Opens welcome all riders to compete, giving locals, amateurs and pros an equal shot at a world-class title. With events held in Europe, Japan, the United States and New Zealand, the Opens set the standard for snowboarding events around the globe. Thanks to 2005 sponsors Burton Snowboards, Stratton Mountain, Motorola, Volvo, SoBe Beverages, Nintendo, GORE-TEX(R), FHM, Tylenol and Paul Mitchell for helping make the Open snowboarding's most anticipated event.
SOURCE Burton Snowboards