LAKE FOREST, Calif., May 21 /PRNewswire-FirstCall/ -- Western Digital
Corp. (NYSE: WDC) today announced it is now shipping its 250 GB WD
Scorpio(TM) 2.5-inch Serial ATA (SATA) hard drives. The drives employ
perpendicular magnetic recording (PMR) technology to achieve the highest
capacity available in a small form factor drive and have WD proprietary
features that make the drive quiet, use less power and run at cool
"The 2.5-inch market continues to be a major focus for WD, and this 250
GB WD Scorpio drive represents our second-generation PMR platform," said
Jim Morris, WD's vice president and general manager of notebook storage.
"The WD Scorpio 250 GB hard drive is a direct result of the significant
investments WD has made in proprietary head technologies as well as
significant system level feature innovation. With the introduction of our
latest-generation WD Scorpio drives, WD continues to offer mobile computing
and portable storage customers the same outstanding quality, reliability
and performance that have earned the company a leadership position in the
desktop PC market."
According to market research firm, IDC, adoption of PMR technology in
mobile 2.5-inch hard drives will sustain an increase in the average
capacity shipped close to the average growth rate of 32 percent for the
past five years. The firm states that by 2011, shipments of mobile 2.5-inch
hard drives will more than double 2006 shipment volumes.*
Demand for 2.5-inch hard drives continues to increase at a rapid pace,
driven by notebook computers, portable storage devices and consumer
electronics products. Users of these applications need high capacity drives
to manage storage-hungry content. WD Scorpio drives deliver the performance
and features to meet demands that are specific to notebook PCs and portable
storage devices, such as WD Passport(R) portable drives: quiet operation,
high shock tolerance and low power consumption.
The new WD Scorpio drive further expands the company's breadth of
2.5-inch mobile hard drive offerings to capacity points ranging from 40 GB
up to 250 GB.
WD Scorpio Exclusive Features
WD's exclusive WhisperDrive(TM) technology combines state-of-the-art
seeking algorithms to yield it one of the quietest 5400 RPM, 2.5-inch
drives available. Leading-edge ShockGuard(TM) technology combines firmware
and hardware advancements to protect the drive mechanics and platter
surface to meet the highest combined shock tolerance specifications
required for mobile and notebook applications.
Another unique WD Scorpio 250 GB feature is its IntelliSeek(TM)
technology, which proactively calculates an optimum seek speed to eliminate
hasty movement of the actuator that produces noise and requires power,
which is common in other drives. With IntelliSeek, the actuator's movement
is controlled so the head reaches the next target sector just in time to
read the next piece of information, rather than rapidly accelerating and
waiting for the drive rotation to catch up. This smooth motion reduces
power usage by more than 60 percent compared with standard drives, as well
as quiets seek operation and lowers vibration.
For a demonstration on IntelliSeek, visit the WD Web site at
With PMR technology, the magnetization of each data bit is aligned
vertically to the spinning disk, rather than longitudinally as has been the
case in hard drive technology for decades. This enables more data on a
given disk than is possible with conventional longitudinal recording, and
provides a platform for future expansion of hard drive densities.
Pricing and Availability
WD Scorpio 250 GB drives (model WD2500BEVS) are available on the
company's online store (www.westerndigital.com). Estimated pricing is
$199.99 USD. More information about WD Scorpio mobile drives may be found
on the company's Web site at
WD, one of the storage industry's pioneers and long-time leaders,
provides products and services for people and organizations that collect,
manage and use digital information. The company produces reliable,
high-performance hard drives that keep users' data close-at-hand and secure
from loss. WD applies its storage expertise to consumer products for
external, portable and shared storage products.
WD was founded in 1970. The company's storage products are marketed to
leading systems manufacturers, selected resellers and retailers under the
Western Digital and WD brand names. Visit the Investor section of the
company's Web site (www.westerndigital.com) to access a variety of
financial and investor information.
This press release contains forward-looking statements, including
statements relating to: expected increases in the volume of mobile 2.5-inch
hard drives shipped and average capacity shipped; and expected increase in
demand for mobile 2.5-inch hard drives. These forward-looking statements
are based on current management expectations, and actual results may differ
materially as a result of several factors, including: supply and demand
conditions in the hard drive industry and business conditions generally;
and other risks and uncertainties listed in WD's recent SEC filings,
including its form 10-Q for the third fiscal quarter of 2007. WD undertakes
no obligation to update these forward-looking statements to reflect new
information or events or for any other reason.
Western Digital, WD, the WD logo and WD Passport are registered
trademarks and WD Scorpio, ShockGuard and WhisperDrive are trademarks of
Western Digital Technologies, Inc. All other trademarks herein are property
of their respective owner.
* Source: IDC Doc. 206701, "Worldwide Hard Disk Drive 2007-2011
Forecast and Analysis: Creating Space for an Expanding Digital Universe",
(Logo: http://www.newscom.com/cgi-bin/prnh/20000711/WDCLOGO )
SOURCE Western Digital Corp.