LAKE FOREST, Calif., July 23 /PRNewswire-FirstCall/ -- Western Digital
Corp. (NYSE: WDC) today announced a new environmentally friendly
GreenPower(TM) family of WD(R) desktop, enterprise, CE and external hard
drive products. The new GreenPower (GP) family will ship in capacities from
320 gigabytes (GB) to one terabyte (TB), and will save up to 40% in hard
drive power consumption, or as much as $10 per drive per year.
Based on extensive customer input toward supporting ENERGY STAR 4.0
compliance and incorporating the latest in engineering technology, WD has
delivered the first 3.5-inch hard drive platform designed with power
savings as the primary attribute. The GreenPower family gives customers
more choices when it comes to purchasing hard drives. The initial drive
that will take advantage of WD's new GreenPower technology is the WD Caviar
GP. The WD Caviar GP 1 TB hard drive will first ship in July in the My
Book(TM) range of storage appliances, with 1 TB desktop channel shipments
following in August. GreenPower versions of WD RE enterprise drives and WD
AV consumer electronics drives will ship in volume within calendar Q3.
ENERGY STAR 4.0 computing systems are designed to enable organizations
to minimize their carbon footprint as well as realize significant savings
in electricity costs. By WD estimates, in certain applications, the new
GreenPower platform can save greater than $10 per drive per year in
electricity costs. For example, a data center with 10,000 drives can save
$100,000 in annual energy costs, and reduce CO2 emission by 600 metric tons
-- the equivalent of taking almost 400 cars off the road for a year.
(Based on Avg.
Segment Hours/ Power $/ TCO$/ Kg of Daily CO2
Year Multiplier KWatt year CO2 Emissions)
Enterprise 8760 2.40(1) $0.12(4) $10.09 60.5(5) 14(6)
CE 8760 1.25(2) $0.12(4) $5.26 31.5(5) 7(6)
1.54(3) $6.48 38.9(5) 9(6)
Desktop 3120 1.25(2) $0.12(4) $1.87 11.2(5) 3(6)
1.54(3) $2.31 13.8(5) 3(6)
"With the GreenPower family, WD is improving the environment while
reducing cost of ownership," said John Coyne, WD president and chief
executive officer. "Our focus on energy efficiency benefits commercial
customers and consumers alike."
Other 1 TB hard drives have a typical power consumption of 13.5 watts.
Replacing these drives with WD GreenPower hard drives can cut that rating
by over 5 watts, significantly reducing heat, power consumption and cost.
Ensuring Energy Efficiencies:
The GreenPower Platform is designed with power savings as the primary
attribute. GreenPower drives from WD deliver exceptional power
conservation, ultra-cool, quiet operation and solid performance.
The following technologies enable WD's GP platform.
* IntelliPower(TM): A fine-tuned balance of spin speed, transfer rate
and cache size designed to deliver both significant power savings
and solid performance.
* IntelliPark(TM): Delivers lower power consumption by automatically
unloading the heads during idle to reduce aerodynamic drag.
* IntelliSeek(TM): Calculates optimum seek speeds to lower power
consumption, noise and vibration.
For more information on WD's new GP hard drive family, visit WD at
WD, one of the storage industry's pioneers and long-time leaders,
provides products and services for people and organizations that collect,
manage and use digital information. The company produces reliable,
high-performance hard drives that keep users' data close-at-hand and secure
from loss. WD applies its storage expertise to consumer products for
external, portable and shared storage products.
WD was founded in 1970. The company's storage products are marketed to
leading systems manufacturers, selected resellers and retailers under the
Western Digital and WD brand names. Visit the Investor section of the
company's Web site (www.westerndigital.com) to access a variety of
financial and investor information.
This press release contains forward-looking statements, including
statements relating to expected shipment dates, pricing and availability of
GreenPower platform hard drives. These forward-looking statements are based
on current management expectations, and actual results may differ
materially as a result of several factors, including: supply and demand
conditions in the hard drive industry and business conditions generally;
and other risks and uncertainties listed in WD's recent SEC filings,
including its form 10-Q for the third fiscal quarter of fiscal 2007. WD
undertakes no obligation to update these forward-looking statements to
reflect new information or events or for any other reason.
Western Digital, WD, the WD logo and WD Caviar are registered
trademarks and IntelliPower, IntelliSeek, IntelliPark and GreenPower are
trademarks of Western Digital Technologies, Inc. All other brand and
product names mentioned herein are the property of their respective owner.
Source#1: Total facility power vs. IT equipment power
Source#2: Assumes Energy Star 4.0 power supply (80%)
Source#3: Assumes typical power supply (65%)
Source#4: Common industry number 20655_Green_Whitepaper_0601307_ry.pdf
Source #5: Assumes 1.60 Metric tons/year
Reference ENERGY STAR:
Source #6: Assumes 1.60 CO2 pounds per Kwatt/Hours/Year (Calculation of
automobile emissions depends on the car's g/km emission levels and km/year
(Logo: http://www.newscom.com/cgi-bin/prnh/20000711/WDCLOGO )
SOURCE Western Digital Corp.