NEW YORK, Feb. 5 /PRNewswire-FirstCall/ -- To kick off the company's
25th anniversary, Kenneth Cole has created a provocative Spring 2008
fashion campaign by replacing stereotypical models with bold, unexpected
people of substance.
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(Photo: http://www.newscom.com/cgi-bin/prnh/20080205/NYTU060-h ) The campaign is comprised of a series of 11 emotionally arresting
photographs that celebrate diversity. Each photograph features the tagline,
"We All Walk In Different Shoes." The focus is real people who live their
lives in a non-uniform way -- either by their own choice or through
circumstance. By integrating these compelling people of substance into
Kenneth Cole's fashion campaign the hope is to dispel all forms of social
prejudices while also exemplifying diversity. The campaign, shot by famed
photographer Terry Richardson who notably captures the raw essence of his
subjects, shows people who have a point of difference and who live their
lives in an unconventional way.
"This campaign represents the re-launch of the Kenneth Cole New York
brand, and a celebration of the brand's 25th anniversary. We're putting the
focus on others like Kenneth who have lived their lives outside the norm,
to show how important it is to give those that are different a voice," said
Kyle Andrew, Senior Vice President, Marketing. "We're also showcasing our
new product more than we have in the past, highlighting our new men's
apparel as well as our women's shoes, bags and accessories. We are very
excited about this new step forward for the brand."
A strong advocate for community building and social change for the past
25 years, Kenneth Cole has turned his company, Kenneth Cole Productions,
into a powerful public awareness vehicle for such issues as AIDS,
homelessness, gun safety and women's rights among other causes. The spring
2008 campaign illuminates the Company's historical use of its advertising
to communicate relevant, social messages on the aforementioned causes.
The print campaign will run in March issues of national magazines
including Vogue, Vanity Fair, Lucky, GQ and Men's Health. The campaign will
also be featured on kennethcole.com and in New York City on the Houston
Street Mural and the West Side Highway billboard.
The following individuals are featured in the "non-uniform" campaign:
AIMEE MULLINS -- PARALYMPIC ATHLETE, ACTOR, AND PRESIDENT OF THE WOMEN'S
THEO KOGAN -- SINGER, ACTOR, ENTREPRENEUR AND FEMINIST.
SONNY CABERWAL -- PRACTICING SIKH AND ENTREPRENEUR SPEAKING OUT AGAINST
DROR SHAUL AND HANY ABU-ASSAD -- ISRAELI AND PALESTINIAN FILM DIRECTORS,
COLLABORATORS AND FRIENDS.
DELMON DUNSTON (DEL 10) -- QUAD RUGBY PLAYER AND SUPPORT COUNSELOR FOR
OTHERS FACING LIFE AS A QUADRIPLEGIC.
CHANNING MOSS -- U.S. ARMY SOLDIER INJURED IN THE LINE OF DUTY IN
GAY MARRIED COUPLE, JOANNA AND NICOLETTA TESSLER WITH THEIR DAUGHTER,
REGAN HOFMANN -- HIV POSITIVE EDITOR-IN-CHIEF OF POZ MAGAZINE.
SONIA -- UNDOCUMENTED IMMIGRANT AND MOTHER.
About Kenneth Cole Productions, Inc.
Kenneth Cole Productions, Inc. designs, sources, and markets a broad
range of footwear, handbags, and accessories under the registered
trademarks KENNETH COLE NEW YORK, KENNETH COLE REACTION, UNLISTED and
TRIBECA as well as footwear under the proprietary trademarks GENTLE SOULS
and LE TIGRE and under the licensed trademark BONGO. The company has also
granted a wide variety of third party licenses for the production of men's,
women's and children's apparel, as well as fragrances, timepieces, eyewear,
and several other accessory categories. The company's products are
distributed through department stores, better specialty stores, and
company-owned retail stores as well as direct to consumer catalogs and
e-commerce. Further information can be found at http://www.kennethcole.com.
SOURCE Kenneth Cole Productions, Inc.