GAITHERSBURG, Md. and SAN FRANCISCO, June 9 /PRNewswire/ -- WeatherBug
today announced that it has been certified to display the TRUSTe Privacy Seal
on its Web site, reflecting its long-time commitment to consumer privacy and
security. WeatherBug is the number one weather Internet application,
streaming live neighborhood conditions to more than 32 million registered
TRUSTe is the leading privacy certification and seal program. It awarded
WeatherBug its privacy seal only after completing a thorough certification
process, and WeatherBug has agreed to comply with ongoing TRUSTe oversight and
consumer dispute resolution procedures.
"WeatherBug has long been a champion of consumers' right to privacy," said
Bob Marshall, President, CEO and co-founder, WeatherBug. "By joining TRUSTe
we proudly are demonstrating our steadfast promise to take a prominent role in
helping online consumers easily identify trusted third parties who will
protect their confidentiality and ensure a safe user experience."
The TRUSTe Privacy Seal is a consumer branded symbol that signifies a Web
site has posted a clear privacy statement and, moreover, that its Web site
information gathering and dissemination practices address the elements of
notice, choice, access, security and redress outlined in the Federal Trade
Commission's Fair Information Practices.
Specifically, TRUSTe's members agree to:
* Disclose their information gathering and dissemination practices;
* Give consumers choice to limit any secondary uses of their personal
information through opt-in or opt-out;
* Provide consumers with access to their personal information to correct
any inaccuracies; and
* Ensure that reasonable security mechanisms are being used to protect
the data that is collected.
"By becoming a TRUSTe licensee, WeatherBug gives its customers a clear
signal that it is trustworthy and respects the privacy wishes of its users,"
said Fran Maier, Executive Director and President of TRUSTe. "We are pleased
to have them on our distinguished roster of participants in the TRUSTe Privacy
A cornerstone of the TRUSTe Privacy Seal and Certification Program is the
ongoing monitoring and Watchdog Consumer Dispute Resolution mechanism.
Through automated Watchfire monitoring, TRUSTe regularly monitors its seal
program participants to ensure the integrity of the privacy statement. In
addition, TRUSTe provides consumers and organizations an effective method to
build trust through the Watchdog Dispute Resolution mechanism, an easy-to-use
service for consumers to resolve their privacy disputes.
WeatherBug (http://weatherbug.com) ensures that individuals, schools,
businesses and communities always get the most precise live weather
conditions, the most relevant reports, and the earliest weather warnings to
safeguard their property and their lives. WeatherBug owns the world's largest
weather network, which has more than 7,000 live sensors and over 1,000 cameras
that generate neighborhood level reports every second, not just every hour.
This network powers various products and services, including: WeatherBug, the
number one weather Internet application, which streams live neighborhood
conditions to more than 32 million registered users; WeatherBug Media
Services, which delivers live weather information to over 80 million U.S.
households through partnerships with more than 100 local television stations;
WeatherBug Education, which provides engaging weather information and
educational tools to schools and colleges, including an online learning
program for K-12 schools called WeatherBug Achieve; and WeatherBug
Professional Services, which uses the company's unique weather network and
software to provide high-value solutions for vertical industries such as
energy, transportation, and first response. WeatherBug is a brand of AWS
Convergence Technologies, Inc. (http://aws.com).
TRUSTe is an independent, nonprofit organization dedicated to enabling
individuals and organizations to establish trusting relationships based on
respect for personal identity and information in the evolving networked world.
Founded in 1997, TRUSTe runs the world's largest online privacy seal program
with nearly 1,300 Web sites certified, including all the internet portals and
leading brands such as IBM, Oracle, Intuit, Microsoft and eBay. Its seal
programs are considered Safe Harbors for the Children's Online Privacy
Protection Act (COPPA) and the EU Safe Harbor Framework. The coalition of
TRUSTe sponsors includes AOL, AT&T Wireless, Intuit, the Japan Engineers
Federation and Microsoft Corp.
TRUSTe also acts as an Independent Email Trust Authority, currently
providing oversight, standards, certification and dispute resolution to the
Bonded Sender email program. To learn more about privacy, visit the TRUSTe Web
site at http://www.truste.org.