WeatherBug(R) Certified Under TRUSTe Privacy Seal Program
WeatherBug Underscores Its Commitment to Consumer Protection
GAITHERSBURG, Md. and SAN FRANCISCO, June 9 /PRNewswire/ -- WeatherBug today announced that it has been certified to display the TRUSTe Privacy Seal on its Web site, reflecting its long-time commitment to consumer privacy and security. WeatherBug is the number one weather Internet application, streaming live neighborhood conditions to more than 32 million registered users. TRUSTe is the leading privacy certification and seal program. It awarded WeatherBug its privacy seal only after completing a thorough certification process, and WeatherBug has agreed to comply with ongoing TRUSTe oversight and consumer dispute resolution procedures. "WeatherBug has long been a champion of consumers' right to privacy," said Bob Marshall, President, CEO and co-founder, WeatherBug. "By joining TRUSTe we proudly are demonstrating our steadfast promise to take a prominent role in helping online consumers easily identify trusted third parties who will protect their confidentiality and ensure a safe user experience." The TRUSTe Privacy Seal is a consumer branded symbol that signifies a Web site has posted a clear privacy statement and, moreover, that its Web site information gathering and dissemination practices address the elements of notice, choice, access, security and redress outlined in the Federal Trade Commission's Fair Information Practices. Specifically, TRUSTe's members agree to: * Disclose their information gathering and dissemination practices; * Give consumers choice to limit any secondary uses of their personal information through opt-in or opt-out; * Provide consumers with access to their personal information to correct any inaccuracies; and * Ensure that reasonable security mechanisms are being used to protect the data that is collected. "By becoming a TRUSTe licensee, WeatherBug gives its customers a clear signal that it is trustworthy and respects the privacy wishes of its users," said Fran Maier, Executive Director and President of TRUSTe. "We are pleased to have them on our distinguished roster of participants in the TRUSTe Privacy Seal program." A cornerstone of the TRUSTe Privacy Seal and Certification Program is the ongoing monitoring and Watchdog Consumer Dispute Resolution mechanism. Through automated Watchfire monitoring, TRUSTe regularly monitors its seal program participants to ensure the integrity of the privacy statement. In addition, TRUSTe provides consumers and organizations an effective method to build trust through the Watchdog Dispute Resolution mechanism, an easy-to-use service for consumers to resolve their privacy disputes. About WeatherBug(R) WeatherBug (http://weatherbug.com) ensures that individuals, schools, businesses and communities always get the most precise live weather conditions, the most relevant reports, and the earliest weather warnings to safeguard their property and their lives. WeatherBug owns the world's largest weather network, which has more than 7,000 live sensors and over 1,000 cameras that generate neighborhood level reports every second, not just every hour. This network powers various products and services, including: WeatherBug, the number one weather Internet application, which streams live neighborhood conditions to more than 32 million registered users; WeatherBug Media Services, which delivers live weather information to over 80 million U.S. households through partnerships with more than 100 local television stations; WeatherBug Education, which provides engaging weather information and educational tools to schools and colleges, including an online learning program for K-12 schools called WeatherBug Achieve; and WeatherBug Professional Services, which uses the company's unique weather network and software to provide high-value solutions for vertical industries such as energy, transportation, and first response. WeatherBug is a brand of AWS Convergence Technologies, Inc. (http://aws.com). About TRUSTe TRUSTe is an independent, nonprofit organization dedicated to enabling individuals and organizations to establish trusting relationships based on respect for personal identity and information in the evolving networked world. Founded in 1997, TRUSTe runs the world's largest online privacy seal program with nearly 1,300 Web sites certified, including all the internet portals and leading brands such as IBM, Oracle, Intuit, Microsoft and eBay. Its seal programs are considered Safe Harbors for the Children's Online Privacy Protection Act (COPPA) and the EU Safe Harbor Framework. The coalition of TRUSTe sponsors includes AOL, AT&T Wireless, Intuit, the Japan Engineers Federation and Microsoft Corp. TRUSTe also acts as an Independent Email Trust Authority, currently providing oversight, standards, certification and dispute resolution to the Bonded Sender email program. To learn more about privacy, visit the TRUSTe Web site at http://www.truste.org.
Browse our custom packages or build your own to meet your unique communications needs.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.