WeatherBug(R) Certified Under TRUSTe Privacy Seal Program

WeatherBug Underscores Its Commitment to Consumer Protection

Jun 09, 2004, 01:00 ET from WeatherBug

    GAITHERSBURG, Md. and SAN FRANCISCO, June 9 /PRNewswire/ -- WeatherBug
 today announced that it has been certified to display the TRUSTe Privacy Seal
 on its Web site, reflecting its long-time commitment to consumer privacy and
 security.  WeatherBug is the number one weather Internet application,
 streaming live neighborhood conditions to more than 32 million registered
     TRUSTe is the leading privacy certification and seal program.  It awarded
 WeatherBug its privacy seal only after completing a thorough certification
 process, and WeatherBug has agreed to comply with ongoing TRUSTe oversight and
 consumer dispute resolution procedures.
     "WeatherBug has long been a champion of consumers' right to privacy," said
 Bob Marshall, President, CEO and co-founder, WeatherBug.  "By joining TRUSTe
 we proudly are demonstrating our steadfast promise to take a prominent role in
 helping online consumers easily identify trusted third parties who will
 protect their confidentiality and ensure a safe user experience."
     The TRUSTe Privacy Seal is a consumer branded symbol that signifies a Web
 site has posted a clear privacy statement and, moreover, that its Web site
 information gathering and dissemination practices address the elements of
 notice, choice, access, security and redress outlined in the Federal Trade
 Commission's Fair Information Practices.
     Specifically, TRUSTe's members agree to:
     *  Disclose their information gathering and dissemination practices;
     *  Give consumers choice to limit any secondary uses of their personal
        information through opt-in or opt-out;
     *  Provide consumers with access to their personal information to correct
        any inaccuracies; and
     *  Ensure that reasonable security mechanisms are being used to protect
        the data that is collected.
     "By becoming a TRUSTe licensee, WeatherBug gives its customers a clear
 signal that it is trustworthy and respects the privacy wishes of its users,"
 said Fran Maier, Executive Director and President of TRUSTe.  "We are pleased
 to have them on our distinguished roster of participants in the TRUSTe Privacy
 Seal program."
     A cornerstone of the TRUSTe Privacy Seal and Certification Program is the
 ongoing monitoring and Watchdog Consumer Dispute Resolution mechanism.
 Through automated Watchfire monitoring, TRUSTe regularly monitors its seal
 program participants to ensure the integrity of the privacy statement.  In
 addition, TRUSTe provides consumers and organizations an effective method to
 build trust through the Watchdog Dispute Resolution mechanism, an easy-to-use
 service for consumers to resolve their privacy disputes.
     About WeatherBug(R)
     WeatherBug ( ensures that individuals, schools,
 businesses and communities always get the most precise live weather
 conditions, the most relevant reports, and the earliest weather warnings to
 safeguard their property and their lives. WeatherBug owns the world's largest
 weather network, which has more than 7,000 live sensors and over 1,000 cameras
 that generate neighborhood level reports every second, not just every hour.
 This network powers various products and services, including: WeatherBug, the
 number one weather Internet application, which streams live neighborhood
 conditions to more than 32 million registered users; WeatherBug Media
 Services, which delivers live weather information to over 80 million U.S.
 households through partnerships with more than 100 local television stations;
 WeatherBug Education, which provides engaging weather information and
 educational tools to schools and colleges, including an online learning
 program for K-12 schools called WeatherBug Achieve; and WeatherBug
 Professional Services, which uses the company's unique weather network and
 software to provide high-value solutions for vertical industries such as
 energy, transportation, and first response. WeatherBug is a brand of AWS
 Convergence Technologies, Inc. (
     About TRUSTe
     TRUSTe is an independent, nonprofit organization dedicated to enabling
 individuals and organizations to establish trusting relationships based on
 respect for personal identity and information in the evolving networked world.
 Founded in 1997, TRUSTe runs the world's largest online privacy seal program
 with nearly 1,300 Web sites certified, including all the internet portals and
 leading brands such as IBM, Oracle, Intuit, Microsoft and eBay. Its seal
 programs are considered Safe Harbors for the Children's Online Privacy
 Protection Act (COPPA) and the EU Safe Harbor Framework.  The coalition of
 TRUSTe sponsors includes AOL, AT&T Wireless, Intuit, the Japan Engineers
 Federation and Microsoft Corp.
     TRUSTe also acts as an Independent Email Trust Authority, currently
 providing oversight, standards, certification and dispute resolution to the
 Bonded Sender email program. To learn more about privacy, visit the TRUSTe Web
 site at

SOURCE WeatherBug