Webloyalty Applauds Move Toward Enhanced Online Marketing Industry Standards

NORWALK, Conn., Nov. 13 /PRNewswire/ -- Webloyalty, a leading provider of online discount membership subscription programs, applauded the decision today by Affinion to adopt enhanced consumer protection standards that move toward those that Webloyalty itself adopted in August of this year. These protections include, among other initiatives, requiring that consumers enter the last four digits of their credit or debit card to confirm they want to charge that same card for their membership.

"We are pleased that Affinion has determined to take steps to embrace many of the changes that we implemented in August of this year," said Rick Fernandes, Chief Executive Officer of Webloyalty. "We believe that these changes, including requiring consumers to enter the last four digits of their debit or credit card, go a long way to assure that consumers who sign up for our membership programs are doing so because they have chosen to take advantage of the valuable savings and discounts they can obtain through these programs."

"We believe these practices set a new standard for the industry and address many of the concerns raised by the Senate Commerce Committee in connection with its inquiry into post transaction online marketing," concluded Mr. Fernandes.

About Webloyalty

Webloyalty.com (http://www.webloyalty.com), a leading online marketing company, partners with over 150 e-commerce sites, providing solutions for generating incremental revenue by driving traffic, minimizing site and shopping cart abandonment, offering alternative payment methods and encouraging repeat business. With over 2 million memberships in its reward, discount and protection programs, Webloyalty.com provides consumers with easy to access dining, shopping and travel discounts and additional travel and protection benefits. Headquartered in Norwalk, Connecticut, Webloyalty has more than 450 employees in 8 different locations across the US and in Europe.

Additional information on Webloyalty is available at www.webloyalty.com. For customer service inquires, please contact 1-800-732-7031 or customerservice@webloyalty.com.

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    Webloyalty
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    Email - beth.kitchener@webloyalty.com

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SOURCE Webloyalty