Wedding Music Goes Platinum on iTunes(R)

    NEW YORK, July 11 /PRNewswire/ -- One of the most important (of many)
 and stressful elements of wedding planning is the music. It is the one key
 entertainment element that, by most standards, can either "make or break"
 the wedding day experience. With couples spending $161 billion dollars
 annually on their weddings (Conde Nast Bridal Group's American Wedding
 Study, 2006) they are no longer leaving the music to chance.
     Platinum Guild International USA (PGI), the worldwide marketing arm for
 the Platinum jewelry industry, has created the Gone Platinum Wedding
 Collection, now available on iTunes(R), the number-one music download
 store.
     The new iMix is the latest addition of items dedicated to a rapidly
 growing bridal industry -- making "Platinum" a cultural imperative in every
 aspect of the wedding planning process.
     Currently, 81 percent of brides-to-be prefer Platinum to other precious
 metals (Conde Nast Bridal Group, 2004). In addition to engagement and
 wedding rings, Platinum's distinctive place in bridal has become
 increasingly clear. Among the latest brands to launch Platinum lifestyle
 items --
     *  Royal Doulton's Platinum China Collection
 
     *  Priscilla of Boston's The Platinum Collection -- couture wedding gown
        collection
     Couples looking for the perfect collection of songs to make their
 wedding a hit can purchase the Gone Platinum Wedding Collection iMix that
 includes wedding-appropriate songs by artists who have literally "Gone
 Platinum" (i.e. sold over one million copies).
     The Gone Platinum Wedding Collection boasts an impressive mix of 45
 Platinum hit songs from a wide variety of classic and contemporary genres.
 The iMix can be found on www.apple.com/itunes (see Launch Music Store).
     The Gone Platinum Wedding Collection takes the time, guesswork, and
 anxiety out of creating the perfect song list for the wedding day. This
 pre-selected iMix solves the common dilemma of trying to include something
 to please everyone's taste. And it's as easy as 1-2-3.
     Couples can buy the entire iMix or download individual songs to create
 an even more specialized playlist for the main event.
     Brides and grooms-to-be can now relish the fact that they can cross one
 more thing off their big to-do list. "Bride tunes", as this iMix is
 affectionately being called, is definitely the genie in the bottle.
     Platinum is prized for its Pure, Rare and Eternal qualities:
     PURE: Platinum's high level of purity (generally 90%-95% pure) endows
 it with both a natural white luster, allowing the true radiance of a
 diamond or gemstone to shine; and hypoallergenic qualities that prove ideal
 for sensitive skin. Only the purest PLATINUM jewelry will bear a stamp
 reading "PLATINUM", "PLAT", "Pt 950", or "Pt 900", signifying the jewelry
 is 90% to 95% pure PLATINUM.
     RARE: Platinum is 30 times more rare than gold.
     ETERNAL: Platinum will hold a diamond or gemstone securely, now and for
 always.
     About Platinum Guild International (PGI)
     Platinum Guild International, the marketing arm for the worldwide
 PLATINUM jewelry industry, is dedicated to supporting and promoting the
 high purity, rare and eternal qualities of Platinum to the consumer and
 jewelry trade. PGI has offices in each of the world's major jewelry
 markets; providing information, assistance and education on all aspects of
 Platinum jewelry.
     To learn more about Platinum visit, www.preciousplatinum.com.
 
 

SOURCE Platinum Guild International USA

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