NEW YORK, July 11 /PRNewswire/ -- One of the most important (of many) and stressful elements of wedding planning is the music. It is the one key entertainment element that, by most standards, can either "make or break" the wedding day experience. With couples spending $161 billion dollars annually on their weddings (Conde Nast Bridal Group's American Wedding Study, 2006) they are no longer leaving the music to chance. Platinum Guild International USA (PGI), the worldwide marketing arm for the Platinum jewelry industry, has created the Gone Platinum Wedding Collection, now available on iTunes(R), the number-one music download store. The new iMix is the latest addition of items dedicated to a rapidly growing bridal industry -- making "Platinum" a cultural imperative in every aspect of the wedding planning process. Currently, 81 percent of brides-to-be prefer Platinum to other precious metals (Conde Nast Bridal Group, 2004). In addition to engagement and wedding rings, Platinum's distinctive place in bridal has become increasingly clear. Among the latest brands to launch Platinum lifestyle items -- * Royal Doulton's Platinum China Collection * Priscilla of Boston's The Platinum Collection -- couture wedding gown collection Couples looking for the perfect collection of songs to make their wedding a hit can purchase the Gone Platinum Wedding Collection iMix that includes wedding-appropriate songs by artists who have literally "Gone Platinum" (i.e. sold over one million copies). The Gone Platinum Wedding Collection boasts an impressive mix of 45 Platinum hit songs from a wide variety of classic and contemporary genres. The iMix can be found on www.apple.com/itunes (see Launch Music Store). The Gone Platinum Wedding Collection takes the time, guesswork, and anxiety out of creating the perfect song list for the wedding day. This pre-selected iMix solves the common dilemma of trying to include something to please everyone's taste. And it's as easy as 1-2-3. Couples can buy the entire iMix or download individual songs to create an even more specialized playlist for the main event. Brides and grooms-to-be can now relish the fact that they can cross one more thing off their big to-do list. "Bride tunes", as this iMix is affectionately being called, is definitely the genie in the bottle. Platinum is prized for its Pure, Rare and Eternal qualities: PURE: Platinum's high level of purity (generally 90%-95% pure) endows it with both a natural white luster, allowing the true radiance of a diamond or gemstone to shine; and hypoallergenic qualities that prove ideal for sensitive skin. Only the purest PLATINUM jewelry will bear a stamp reading "PLATINUM", "PLAT", "Pt 950", or "Pt 900", signifying the jewelry is 90% to 95% pure PLATINUM. RARE: Platinum is 30 times more rare than gold. ETERNAL: Platinum will hold a diamond or gemstone securely, now and for always. About Platinum Guild International (PGI) Platinum Guild International, the marketing arm for the worldwide PLATINUM jewelry industry, is dedicated to supporting and promoting the high purity, rare and eternal qualities of Platinum to the consumer and jewelry trade. PGI has offices in each of the world's major jewelry markets; providing information, assistance and education on all aspects of Platinum jewelry. To learn more about Platinum visit, www.preciousplatinum.com.
SOURCE Platinum Guild International USA