Weight Off Your Mind: Quaker Launches Weight Control Instant Oatmeal Specially Designed With More Whole Grains, Protein, Fiber

Experts Agree Key to Weight Management Is Feeling Full

Sep 06, 2005, 01:00 ET from Quaker Oats

    CHICAGO, Sept. 6 /PRNewswire/ -- An estimated 74 million Americans are
 currently on a diet and millions more are watching their weight, proving that
 weight is weighing heavily on people's minds.  Building on the nutritional
 benefits of oatmeal, Quaker introduces Weight Control Instant Oatmeal,
 specially designed with 25% more whole grains*, fiber and protein to help
 people feel full.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20050906/CGTU011 )
     "One of the biggest downfalls of watching your weight is feeling hungry
 and foods high in whole grains, fiber and protein go a long way in filling the
 hunger void," said Mary Donkersloot, a Beverly Hills-based registered
 dietitian.  "These types of foods are especially important at breakfast time
 because when you feel full in the morning, you're less likely to overeat later
 in the day."
     Instant Nutrition
     Studies show that oatmeal is one of the most filling foods a person can
 eat.**  In addition to its fiber and protein, Quaker Weight Control Instant
 Oatmeal has no added sugar and offers a great-tasting and convenient way not
 only to manage weight but fit in important whole grains (each packet provides
 two of the three daily servings recommended by the USDA).  Oatmeal is the only
 whole grain recognized by the FDA to reduce cholesterol, which is important in
 reducing the risk of heart disease.
     "Quaker has a rich history of heart health leadership and Weight Control
 Instant Oatmeal is a natural evolution building on its nutritional benefits,"
 said Todd Magazine, Vice President of Marketing for Quaker Foods. "A quarter
 of our consumers already connect oatmeal with weight management, which is a
 great starting point for this exciting new product."
     Everyday Weight Control
     Sticking to a healthy diet is one of the top challenges to weight
 management, according to Donkersloot, who has for 15 years counseled many A-
 list celebrities on weight control issues.  Donkersloot emphasizes the
 importance of choosing foods that fit well into your lifestyle when trying to
 manage weight.  She developed a list of weight management "must-dos" --
 realistic and achievable changes for maintaining weight over the long term.
      -- Begin with Breakfast -- Research shows that people who eat breakfast,
         such as a bowl of oatmeal, tend to weigh less than those who skip
         it.***  In addition, studies show that adults who eat cereals (both
         cooked and cold) have a lower body mass index than those who eat
         combinations of meat and eggs or skip breakfast altogether.****
      -- Don't Forget the Fruits and Veggies -- Every time you eat, make sure
         to include a fruit or vegetable.  In addition to the invaluable
         nutritional benefits, fruits and veggies keep you feeling full with
         few calories.
      -- Make it Easy on Yourself -- You should aim to make wise food choices
         around 80-90 percent of the time.  By choosing foods that are
         convenient, great-tasting and packed with carbohydrates and protein,
         you shouldn't feel deprived.  However, indulging in the occasional
         treat is okay -- it's important to remember that the portion size
         matters most.
     Quaker Weight Control Instant Oatmeal recently hit most grocery and mass
 store shelves nationwide and is available in two classic flavors: Cinnamon and
 Banana Bread.  Each box contains eight packages of instant oatmeal and has a
 suggested retail price of $3.69.
      *Weight Control Instant Oatmeal has 25% more whole grains than Quaker
      Maple & Brown Sugar Instant Oatmeal
      **Holt, S.H., Miller, J.C., Petocz, P., Farmakalidis, E. (Department of
      Biochemistry, University of Sydney, Australia.) "A satiety index of
      common foods." European Journal of Clinical Nutrition, Volume 49,
      September 1995, pages 675-690.
      ***Research shows that people who eat breakfast tend to weigh less than
      those who skip it -- From "Association between eating patterns and
      obesity in a free-living U.S. adult population." American Journal of
      Epidemiology. Volume 158, 85-92, 2003.
      ****From "The Effect of Breakfast Type on Total Daily Energy Intake and
      Body Mass Index: Results from the Third National Health and Nutrition
      Examination Survey (NHANES III)," published in the Journal of the
      American College of Nutrition, Vol. 22, No. 4, 296-302 (2003).
     About Quaker Oats
     In 1997, the U.S. Food and Drug Administration granted the first food-
 specific health claim to Quaker Oats for soluble fiber in oatmeal and its
 heart-health benefits.  The Quaker Oats Company, headquartered in Chicago, is
 a unit of PepsiCo, Inc., one of the world's largest consumer packaged good
 companies.  Quaker's brands include Quaker Oatmeal, Quaker Rice Snacks, Cap'n
 Crunch and Life cereals, Rice-A-Roni and Near East side dishes and Aunt Jemima
 pancake mixes and syrups.  For more information, please visit
 http://www.quakeroats.com .

SOURCE Quaker Oats