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CHICAGO, Sept. 6 /PRNewswire/ -- An estimated 74 million Americans are
currently on a diet and millions more are watching their weight, proving that
weight is weighing heavily on people's minds. Building on the nutritional
benefits of oatmeal, Quaker introduces Weight Control Instant Oatmeal,
specially designed with 25% more whole grains*, fiber and protein to help
people feel full.
(Photo: http://www.newscom.com/cgi-bin/prnh/20050906/CGTU011 )
"One of the biggest downfalls of watching your weight is feeling hungry
and foods high in whole grains, fiber and protein go a long way in filling the
hunger void," said Mary Donkersloot, a Beverly Hills-based registered
dietitian. "These types of foods are especially important at breakfast time
because when you feel full in the morning, you're less likely to overeat later
in the day."
Studies show that oatmeal is one of the most filling foods a person can
eat.** In addition to its fiber and protein, Quaker Weight Control Instant
Oatmeal has no added sugar and offers a great-tasting and convenient way not
only to manage weight but fit in important whole grains (each packet provides
two of the three daily servings recommended by the USDA). Oatmeal is the only
whole grain recognized by the FDA to reduce cholesterol, which is important in
reducing the risk of heart disease.
"Quaker has a rich history of heart health leadership and Weight Control
Instant Oatmeal is a natural evolution building on its nutritional benefits,"
said Todd Magazine, Vice President of Marketing for Quaker Foods. "A quarter
of our consumers already connect oatmeal with weight management, which is a
great starting point for this exciting new product."
Everyday Weight Control
Sticking to a healthy diet is one of the top challenges to weight
management, according to Donkersloot, who has for 15 years counseled many A-
list celebrities on weight control issues. Donkersloot emphasizes the
importance of choosing foods that fit well into your lifestyle when trying to
manage weight. She developed a list of weight management "must-dos" --
realistic and achievable changes for maintaining weight over the long term.
-- Begin with Breakfast -- Research shows that people who eat breakfast,
such as a bowl of oatmeal, tend to weigh less than those who skip
it.*** In addition, studies show that adults who eat cereals (both
cooked and cold) have a lower body mass index than those who eat
combinations of meat and eggs or skip breakfast altogether.****
-- Don't Forget the Fruits and Veggies -- Every time you eat, make sure
to include a fruit or vegetable. In addition to the invaluable
nutritional benefits, fruits and veggies keep you feeling full with
-- Make it Easy on Yourself -- You should aim to make wise food choices
around 80-90 percent of the time. By choosing foods that are
convenient, great-tasting and packed with carbohydrates and protein,
you shouldn't feel deprived. However, indulging in the occasional
treat is okay -- it's important to remember that the portion size
Quaker Weight Control Instant Oatmeal recently hit most grocery and mass
store shelves nationwide and is available in two classic flavors: Cinnamon and
Banana Bread. Each box contains eight packages of instant oatmeal and has a
suggested retail price of $3.69.
*Weight Control Instant Oatmeal has 25% more whole grains than Quaker
Maple & Brown Sugar Instant Oatmeal
**Holt, S.H., Miller, J.C., Petocz, P., Farmakalidis, E. (Department of
Biochemistry, University of Sydney, Australia.) "A satiety index of
common foods." European Journal of Clinical Nutrition, Volume 49,
September 1995, pages 675-690.
***Research shows that people who eat breakfast tend to weigh less than
those who skip it -- From "Association between eating patterns and
obesity in a free-living U.S. adult population." American Journal of
Epidemiology. Volume 158, 85-92, 2003.
****From "The Effect of Breakfast Type on Total Daily Energy Intake and
Body Mass Index: Results from the Third National Health and Nutrition
Examination Survey (NHANES III)," published in the Journal of the
American College of Nutrition, Vol. 22, No. 4, 296-302 (2003).
About Quaker Oats
In 1997, the U.S. Food and Drug Administration granted the first food-
specific health claim to Quaker Oats for soluble fiber in oatmeal and its
heart-health benefits. The Quaker Oats Company, headquartered in Chicago, is
a unit of PepsiCo, Inc., one of the world's largest consumer packaged good
companies. Quaker's brands include Quaker Oatmeal, Quaker Rice Snacks, Cap'n
Crunch and Life cereals, Rice-A-Roni and Near East side dishes and Aunt Jemima
pancake mixes and syrups. For more information, please visit
SOURCE Quaker Oats