WellPoint Taps Zagat Survey to Help Consumers Rate Experiences with Their Doctors

Nation's Largest Health Benefits Company Becomes First to Leverage Zagat's

Expertise to Survey Physicians; WellPoint Members to Provide Feedback and

Rate Experiences Using Zagat's Renowned 30-Point Scale

Oct 22, 2007, 01:00 ET from WellPoint, Inc.

    INDIANAPOLIS and NEW YORK, Oct. 22 /PRNewswire/ -- WellPoint, Inc., the
 nation's largest health benefits company, and Zagat Survey, LLC today
 announced the upcoming launch of a new online survey tool that will allow
 consumers to share their physician experiences with others. A first in the
 health care arena, WellPoint will begin to offer the online tool using the
 Zagat approach to select members in its Blue Cross and/or Blue Shield
 licensed subsidiaries in January 2008.
     "Zagat Survey has a reputation for being the world's most trusted
 source for information about where to eat, drink, stay and play," said
 Angela F. Braly, president and CEO of WellPoint. "Our partnership will
 enable WellPoint to capitalize on Zagat's methodology to benefit the health
 care industry, and will help WellPoint harness the power of the nearly 35
 million members in its health plan subsidiaries to share and learn from
 their experiences with their doctors."
     The new survey tool will provide a vehicle for members to review and
 evaluate physicians based on a set of distinct qualities, creating a
 trusted resource to support informed member decision-making. Through this
 partnership, Zagat is helping WellPoint address an unmet need for
 peer-to-peer interaction among health care consumers, enabling consumers to
 provide feedback on their experiences with individual physicians and then
 rate their experience on Zagat's renowned 30-point scale.
     "Partnering with a trusted brand like Zagat Survey supports WellPoint's
 vision to deliver the most comprehensive health and wellness information to
 our members in an accessible, easy-to-understand format, and builds on our
 commitment to provide members with the data and tools necessary to help
 them take a more active role in their health care decision making," said
 Jason Gorevic, WellPoint's chief marketing and product officer.
 "Peer-to-peer interactions are a critical component of our consumer
 engagement strategy."
     The online survey tool will allow consumers to review their doctor visits
 based on:
     --  Trust
     --  Communication
     --  Availability
     --  Environment
     In addition, the survey will also feature a comments section, allowing
 members to share comments to expand on their ratings. The survey and
 results will be available free of charge to members via their health plans'
 web sites.
     For each network physician, the online entry will display contact
 information, ratings on a 30-point scale for each of the four categories,
 and the percentage of members who recommend that physician. The most recent
 comments will be displayed first, and members will have the option to rate
 the usefulness of comments and report suspicious comments. These categories
 are solely designed to reflect a consumer's experience with a physician and
 not to reflect the quality of care they received.
     "Our surveys put consumers in touch with the people they trust the most
 -- other consumers," said Nina Zagat, co-Founder and co-Chair of Zagat
 Survey. "With this tool, WellPoint is helping to give consumers the power
 to make smart decisions about selecting doctors based on other people's
     About WellPoint, Inc.
     WellPoint's mission is to improve the lives of the people it serves and
 the health of its communities. WellPoint, Inc. is the largest health
 benefits company in terms of commercial membership in the United States.
 Through its nationwide networks, the company delivers a number of leading
 health benefit solutions through a broad portfolio of integrated health
 care plans and related services, along with a wide range of specialty
 products such as life and disability insurance benefits, pharmacy benefit
 management, dental, vision, behavioral health benefit services, as well as
 long term care insurance and flexible spending accounts. Headquartered in
 Indianapolis, Indiana, WellPoint is an independent licensee of the Blue
 Cross and Blue Shield Association and serves its members as the Blue Cross
 licensee for California; the Blue Cross and Blue Shield licensee for
 Colorado, Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri
 (excluding 30 counties in the Kansas City area), Nevada, New Hampshire, New
 York (as Empire Blue Cross Blue Shield in 10 New York City metropolitan and
 surrounding counties and as Empire Blue Cross or Empire Blue Cross Blue
 Shield in selected upstate counties only), Ohio, Virginia (excluding the
 city of Fairfax, the town of Vienna and the area east of State Route 123),
 Wisconsin; and through UniCare. Additional information about WellPoint is
 available at www.wellpoint.com.
     About Zagat Survey, LLC
     Known as the "wildly popular" "burgundy bible", Zagat Survey is the
 world's most trusted source for information about where to eat, drink, stay
 and play. With more than 300,000 surveyors, Zagat Survey rates and reviews
 restaurants, hotels, nightlife, movies, music, golf, shopping and a range
 of other entertainment categories and is lauded as the "most up-to-date",
 "comprehensive" and "reliable" guide ever published. Zagat content is
 available to consumers wherever and whenever they need it: in book format,
 on ZAGAT.com, via the downloadable ZAGAT TO GO for smartphones and on the
 mobile web with ZAGAT.mobi. For more information, visit ZAGAT.com

SOURCE WellPoint, Inc.