Wells Fargo Home Mortgage and No. 1 Bestselling Author David Bach Launch the Great American Homeowner Challenge(TM)

New Year's Eve Times Square 2006 Celebration to Kick-Off Campaign

to Inspire Long-Term Financial Success through Homeownership

Dec 27, 2005, 00:00 ET from Wells Fargo Home Mortgage

    DES MOINES, Iowa, Dec. 27 /PRNewswire/ -- As thousands converge on New
 York City's Times Square to celebrate the New Year, the nation's leading
 retail mortgage lender and one of the nation's bestselling authors will be on
 hand to motivate the crowd by kicking off the first year of The Great American
 Homeowner Challenge.
     The Challenge is a three-year effort between financial coach and No. 1
 bestselling author, David Bach, featuring his latest book The Automatic
 Millionaire Homeowner, and founding sponsor Wells Fargo Home Mortgage.  The
 Automatic Millionaire Homeowner, due to hit shelves this March, is Bach's most
 recent accomplishment in his successful book series.  Specific and topical,
 The Automatic Millionaire Homeowner speaks to renters, buyers and current
 homeowners encouraging homeownership as the first step towards reaching your
 financial goals, and achieving financial freedom.  Based on this book, Bach's
 company -- FinishRich Media -- and Wells Fargo Home Mortgage have created The
 Great American Homeowner Challenge, a financial literacy campaign designed to
 stimulate, educate and help 10 million Americans to buy a first home, second
 home, or investment property in the next three years.
     On New Year's Eve, representatives from Wells Fargo Home Mortgage and
 FinishRich Media will welcome revelers as they enter Times Square and by
 giving out Challenge promotional materials, including a free chapter from The
 Automatic Millionaire Homeowner to help get participants started on the path
 to homeownership.  Details of The Challenge will unfold throughout 2006 with a
 series of events including free educational consumer expositions in 14 major
 cities where Bach will speak.
     For more information, please visit http://www.finishrich.com and
 http://www.wellsfargo.com/challenge .
     About David Bach and FinishRich Media
     David Bach is an internationally recognized financial expert, bestselling
 author and the creator of the Finish Rich book and seminar series from which
 millions of people have benefited.  Bach has written six consecutive national
 bestsellers including The Automatic Millionaire, Start Late, Finish Rich,
 Smart Women Finish Rich, Smart Couples Finish Rich, The Finish Rich Workbook
 and The Automatic Millionaire Workbook.
     Wells Fargo Home Mortgage is the nation's No. 1 retail mortgage lender*
 and one of the country's leading servicers of home mortgages.  The division,
 which is celebrating its centennial in 2006, operates the country's largest
 mortgage network from nearly 2,400 mortgage and Wells Fargo banking stores and
 the Internet.  Based in Des Moines, Iowa, it services loans for more than 5
 million customers nationwide.
     *Based on year-end 2004 statistics compiled by Inside Mortgage Finance --
 Feb. 18, 2005

SOURCE Wells Fargo Home Mortgage