Wenda Harris Millard is Appointed President, Media at Martha Stewart Living Omnimedia

Senior Yahoo! executive and magazine veteran to lead MSLO internet

expansion and cross-platform content and advertising opportunities

Embargoed Until 2:30 PM EDT



Jun 24, 2007, 01:00 ET from Martha Stewart Living Omnimedia, Inc.

    NEW YORK, June 24 /PRNewswire-FirstCall/ -- MSLO, Inc. (NYSE:   MSO) --
 Wenda Harris Millard, one of the media industry's most influential
 internet, publishing and marketing executives, will join Martha Stewart
 Living Omnimedia (MSLO) as President, Media, effective July 16, it was
 announced today by Susan Lyne, President and Chief Executive Officer, MSLO.
     In this newly-created position, Ms. Millard will oversee MSLO's media
 businesses, which include Publishing, Internet and Broadcasting. She will
 report to Ms. Lyne.
     Ms. Millard has been Chief Sales Officer of Yahoo! since 2001, and she
 is recognized for her pivotal role in introducing marketers to the power of
 the digital world. She has served on the Board of Directors of MSLO for the
 past three years. Before joining Yahoo!, Ms. Millard served as Chief
 Internet Officer at Ziff Davis Media and President of Ziff Davis Internet;
 and Executive Vice President and a founder of DoubleClick. In publishing,
 she held a number of senior positions, including senior vice president and
 publisher of Family Circle, then the world's largest-selling women's
 magazine. She helped build such titles as Adweek and Working Woman
 (complete bio attached).
     "Wenda has a unique combination of in-depth experience in businesses
 that are key to MSLO and our future growth. She will bring leadership and
 focus to our expanding media assets, driving further integration and more
 innovation for our customers and advertisers," said Ms. Lyne in commenting
 on the appointment. "She is a seasoned manager and a brilliant marketer,
 with a track record of delivering strong results. Her appointment speaks to
 our strategic commitment to internet expansion, and to maximizing the
 potential of our consolidated media assets."
     Ms. Millard said, "Consumers connect passionately with the Martha
 Stewart brand. By creating ever more innovative content, and helping
 marketers better leverage our unique customer connection across all our
 platforms, we can grow our media business dramatically. I want to
 supercharge the omni in Omnimedia."
     MSLO Founder Martha Stewart said, "Wenda is a new media pioneer and
 entrepreneur, and I have known and admired her for a long time. Her strong
 grasp and understanding of emerging platforms, combined with her in-depth
 knowledge of traditional publishing, make her the perfect choice for this
 new position. Her energy, her intense commitment to the "new" and her
 interactive work style will be readily embraced in our company which is
 devoted to excellence, teaching, and all good things. Under Wenda, I expect
 many new and beneficial developments, including an intensified focus on our
 website, more cross-platform content initiatives and international
 expansion."
     MSLO reported a significant resurgence in 2006. Revenue rose 36 percent
 to $288.3 million, the largest growth rate since the company went public in
 1999. The dramatic growth was driven by strong ad revenue gains in
 Publishing and Internet, the first full year of revenue from The Martha
 Stewart Show and Martha Stewart Living Radio on SIRIUS, as well as new
 Merchandising initiatives. This past April, MSLO relaunched its website
 (http://www.marthastewart.com).
     Publishing President Lauren Stanich has guided the successful
 resurgence of the segment and has been integral to the planning process for
 MSLO's media consolidation. She will work with Ms. Millard through the
 transition and then assume an advisory role to the company. "Lauren's
 passion for the brand and focus on our customers' needs have helped to
 propel MSLO's tremendous growth, from the launch of a single, unique
 magazine, to the Publishing division we know today with five main titles,
 special-interest publications and best- selling books," Lyne said. The
 Publishing segment's revenue was up 25 percent in 2006 over the previous
 year.
     Broadcast President Sheraton Kalouria will continue to direct broadcast
 operations, including the syndicated Martha Stewart Show, Martha Stewart
 Living Radio on SIRIUS 112, and multiple initiatives on emerging digital
 platforms. He will continue to report to Ms. Lyne.
     Ms. Millard will resign as an MSLO director upon assuming her new
 executive position.
     About Martha Stewart Living Omnimedia, Inc.
     Martha Stewart Living Omnimedia, Inc. (NYSE:   MSO) is a diversified
 media and merchandising company, inspiring and engaging consumers with
 unique content and distinctive products. The Publishing segment encompasses
 five magazines, including the company's flagship publication, Martha
 Stewart Living, periodic special issues and books. The marthastewart.com
 website provides consumers with instant access to MSLO's multimedia
 library, search and find capabilities, and more. The Broadcasting division
 features two television programs and a radio channel on SIRIUS Satellite
 Radio. In addition to its media properties, MSLO offers beautiful,
 practical and superior quality Martha Stewart products through licensing
 agreements with carefully selected companies. For additional information,
 visit the marthastewart.com website (www.http://www.marthastewart.com
     Biography: Wenda Harris Millard
     Wenda Harris Millard will become President, Media, of Martha Stewart
 Living Omnimedia (MSLO), effective July 16, 2007.
     Ms. Millard joined Yahoo! in October 2001 as Chief Sales Officer, where
 she was responsible for driving the North American sales of the company's
 advertising and marketing services initiatives and leading the North
 American sales organization.
     Ms. Millard began her media career at age nine as the publisher,
 circulation director, editor and sole staff writer of the Archer Lane
 Scoop. The self-proclaimed "media junkie" hasn't looked back since
 embarking on a road that led her to the American Advertising Federation's
 Hall of Achievement, the highest honor given to advertising professionals
 40 and under.
     A seasoned executive with 30 years of media and advertising experience,
 Ms. Millard was formerly Chief Internet Officer at Ziff Davis Media and
 president of Ziff Davis Internet. Previously, she was executive vice
 president and one of the founding members of DoubleClick, where she was
 responsible for establishing the DoubleClick brand and overseeing the
 operations of DoubleClick Media.
     Ms. Millard is former president and group publisher of SRDS, the
 country's leading provider of media and marketing information. Before
 joining SRDS, Ms. Millard was senior vice president and publisher of Family
 Circle, the world's largest-selling women's magazine. Previously, she had
 been executive vice president/group publisher of Adweek, Mediaweek and
 Brandweek magazines. Previous career highlights include sales and
 management roles at leading organizations including Working Women Ventures,
 Inc.; New York Magazine; and Ladies' Home Journal.
     Active on behalf of the advertising industry throughout her career, Ms.
 Millard is a member of the Board of Directors of the Ad Council and Vice
 Chairman of the Interactive Advertising Bureau. She is past president of
 the Advertising Club of New York and former chairman of its foundation.
     Ms. Millard was the subject of a profile by Tom Brokaw as part of NBC's
 "Women to Watch" series, and has been a frequent television guest. She was
 honored by the AAF with its Silver Medal Award as "Advertising Person of
 the Year 2006." In 2005, she was recognized with the prestigious Women in
 Communications' Matrix Award for "Women Who Change the World." In 1999, Ms.
 Millard was named a "Digital Media Master" by Advertising Age and appointed
 one of the "i20," acknowledging her as one of the 20 most influential
 executives in interactive media. She has received numerous other awards
 including the Women at Work Broadcast Award, the IABC Award for Innovation
 from the University Settlement House and a seat among Good Housekeeping's
 "100 Young Women of Promise."
     In June 2004, Ms. Millard was elected to the Board of Directors of
 Martha Stewart Living Omnimedia. She is also a Director of the James Beard
 Foundation and Do Something. She served on the board of directors of True
 North Communications until its merger with the Interpublic Group of
 Companies (IPG). She served two terms on the Trinity College Board of
 Trustees.
     Ms. Millard holds an MBA from Harvard University and a BA from Trinity
 College, where she has received both the Gary McQuaid Award for Excellence
 in Business Leadership and the Alumni Achievement Award.
 
 

SOURCE Martha Stewart Living Omnimedia, Inc.