WeSC Welcomes Joesph Janus As USA Managing Director
NEW YORK, Feb. 13, 2013 /PRNewswire-iReach/ -- Joseph Janus the Creative Director for Bodhi bags joins WeSC- WeAretheSuprelativeConspiracy as US Managing Director. Janus will be leading the US team in all aspects of brand building, sales, marketing, production, design and merchandising.
Janus has over 20 years of experience working in the fashion industry. Most recently at Bodhi, Janus helped establish the luxury handbag line as a timeless brand with distribution in top retailers Fred Segal , Nordstrom, Neiman Marcus , Macy's and Bloomingdale's. With the success of the women's line, Janus expanded the Bodhi brand to include both men's and travel collections.
Using the same market savvy he developed in the fashion industry, Janus created Fearless Management to manage music artists, assemble groups, produce and write music. His first two records were on Madonna's Maverick Records.
Janus was personally recruited by designer Calvin Klein to direct the advertising and marketing department. While at Calvin Klein, Janus launched new brand extensions in fragrance, fashion and accessories including Calvin Klein Jeans , underwear, handbags and CK one. He first gained early attention in Los Angeles by reviving the JNCO Jean Company. During his four year tenure at JNCO Janus saw sales rise to $30 million.
"I am very excited to join the WeSC team and become part of the Superlative Conspiracy. I have always been impressed with how WeSc has stayed true to it self and become a true, original, global street wear brand. We will have many new launches this year including an underwear line and huge focus on audio and headphones in CE distribution."
WeAretheSuperlativeConspiracy symbolizes a group and family of creative minds working towards the same goals (and ideals The Superlative Conspiracy is the idea and philosophy behind the brand) WeSC aims to address like-minded people, who are awake and aware, regardless of face, religion or financial background.
In June 2012, WeSC licensed Oved Apparel Group for its U.S. wholesale business. This partnership fosters key growth of WeSC in the American market.
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