PARK CITY, Utah, Aug. 13 /PRNewswire/ -- In a groundbreaking development, Westgate Resorts -- parent company to Westgate Park City Resort & Spa, located at The Canyons -- and Prudential Utah Real Estate are celebrating a newly formed business relationship that is based largely on raising funds for Park City area charities. The new affinity relationship will be announced at a ceremony scheduled for 11 a.m. on August 18, 2003 at Westgate Park City Resort & Spa. (Photo: http://www.newscom.com/cgi-bin/prnh/20030813/LAW062 ) According to David Siegel, Chairman of the Board and CEO of Westgate Resorts, the new relationship establishes an innovative means of marketing the resort ownership concept, with a percentage of sales revenues being earmarked for charity. "Westgate Resorts has always demonstrated a deep commitment to community involvement," Siegel said. "We are setting new standards in how businesses view their philanthropic responsibilities. I'm very enthusiastic about this because, with Prudential Utah Real Estate, we will raise the bar for community involvement, with the goal of raising a million dollars a year for local area charities." The first contribution will be presented at the announcement ceremony, where Siegel will present a check for $25,000 to the Park City Education Foundation. "It is such an exciting and rare opportunity to combine the capabilities of two such dynamic companies, each a leader in their field, toward a common goal," said Prudential Utah Real Estate CEO Dougan Jones. "There is no limit to how much money this venture can raise for local Park City charities at a time when charitable contributions are declining." Creating new and innovative ways of giving is nothing new to Siegel. Two years ago he created the Westgate Resorts Foundation, a non-profit organization that has raised more than $1.5 million for charities in the communities where Westgate employees live and work. This includes Central Florida; Miami, Florida; Gatlinburg, Tennessee; Las Vegas, Nevada; Williamsburg, Virginia and Park City, Utah. Westgate Resorts' primary means of disbursement will be through the Westgate Resorts Foundation, which coordinates the resources of Westgate Resorts with those of the company's employees and executives, vendors, guests and owners to support its community involvement initiatives. The David's Dollars Foundation, a separate non-profit organization supported by the Westgate Resorts Foundation, offers assistance and resources to Westgate employees in need due to unforeseen crises or disasters. Furthermore, all proceeds raised by the foundation go to charity, with Siegel personally covering all fundraising and administrative costs. "In the last 20 years, Westgate Resorts has introduced timeshare to over 250,000 families and generates revenues of more than $400 million annually," Siegel said. "Still, creating the Westgate Resorts Foundation and truly helping people in need is the accomplishment I am most proud of." Westgate Resorts, one of the pioneers of luxury timeshare development, has over 250,000 existing owners around the world. The company's portfolio of 16 luxury resorts includes seven resorts in Central Florida, plus resorts in Miami Beach, Florida; Daytona Beach, Florida; River Ranch, Florida; Park City, Utah; Gatlinburg, Tennessee; Las Vegas, Nevada; and Williamsburg, Virginia. For further information, please contact: Mark Waltrip of Westgate Resorts, +1-407-351-3351 x121; or Debra Lund, +1-800-877-1740, for Westgate Resorts.
SOURCE Westgate Resorts