WestPoint Home Announces Joint Venture With Indus Dyeing for Towel Production in Pakistan

Mar 30, 2006, 00:00 ET from WestPoint Home, Inc.

    WEST POINT, Ga., March 30 /PRNewswire/ -- WestPoint Home today announced a
 joint venture with Indus Dyeing & Manufacturing Co., Limited for production of
 towels in Pakistan.
     The joint venture, to be known as Indus Home Limited, will acquire and
 expand an existing modern Indus facility outside Lahore, Pakistan.
     The resulting Indus Home complex in Pakistan will be a vertical towel
 production facility, including yarn preparation, weaving, finishing and
 fabrication. The facility is already supplying product to WestPoint Home and
 will ramp up production over the next several months.
     "This joint venture is a vital step in restoring WestPoint Home as the
 industry's low-cost vendor and advancing the Company in the global market,"
 said WPH Chief Executive Officer Joseph Pennacchio. "We have made this
 commitment after an extensive analysis of a wide range of opportunities. This
 joint venture will further strengthen our ability to compete with all domestic
 and international producers, while enhancing our long-established leadership
 in customer service and product quality.
     "For several years, WestPoint Home has purchased yarn from Indus Dyeing
 and Manufacturing, which has proved itself in reliability and product quality
 - two key factors in our decision to select Indus as a joint venture partner,"
 Mr. Pennacchio noted.
     Towels produced at the Indus Home plant in Pakistan will include WestPoint
 Home's full range of famous brands and licensed labels, as well as store
 brands made exclusively for customers by WestPoint Home.
     "Both Indus and WestPoint are acknowledged textiles leaders and our
 combined experience and expertise will produce significant benefits and
 opportunities for future growth. We're very pleased to be partnering with a
 company that's been a significant part of the textile industry in America for
 almost 200 years," said Irfan Ahmed, Director.
 
     WestPoint Home, Inc. is a leading home fashions consumer products company,
 with a wide range of bed linens, towels, blankets, comforters and accessories
 marketed under the well-known brand names GRAND PATRICIAN, PATRICIAN, MARTEX,
 ATELIER MARTEX, BABY MARTEX, UTICA, LADY PEPPERELL, SEDUCTION, VELLUX and
 CHATHAM - all registered trademarks owned by WestPoint Home, Inc. and its
 subsidiaries - and under licensed brands including CHARISMA, LAUREN RALPH
 LAUREN, HARLEY-DAVIDSON and BETSEY JOHNSON. WestPoint Home, Inc. can be found
 on the World Wide Web at www.westpointhome.com.
 
      Contact:  Elinor Crowder
                Assistant Vice President - Communications
                706.645.4548
 
 

SOURCE WestPoint Home, Inc.
    WEST POINT, Ga., March 30 /PRNewswire/ -- WestPoint Home today announced a
 joint venture with Indus Dyeing & Manufacturing Co., Limited for production of
 towels in Pakistan.
     The joint venture, to be known as Indus Home Limited, will acquire and
 expand an existing modern Indus facility outside Lahore, Pakistan.
     The resulting Indus Home complex in Pakistan will be a vertical towel
 production facility, including yarn preparation, weaving, finishing and
 fabrication. The facility is already supplying product to WestPoint Home and
 will ramp up production over the next several months.
     "This joint venture is a vital step in restoring WestPoint Home as the
 industry's low-cost vendor and advancing the Company in the global market,"
 said WPH Chief Executive Officer Joseph Pennacchio. "We have made this
 commitment after an extensive analysis of a wide range of opportunities. This
 joint venture will further strengthen our ability to compete with all domestic
 and international producers, while enhancing our long-established leadership
 in customer service and product quality.
     "For several years, WestPoint Home has purchased yarn from Indus Dyeing
 and Manufacturing, which has proved itself in reliability and product quality
 - two key factors in our decision to select Indus as a joint venture partner,"
 Mr. Pennacchio noted.
     Towels produced at the Indus Home plant in Pakistan will include WestPoint
 Home's full range of famous brands and licensed labels, as well as store
 brands made exclusively for customers by WestPoint Home.
     "Both Indus and WestPoint are acknowledged textiles leaders and our
 combined experience and expertise will produce significant benefits and
 opportunities for future growth. We're very pleased to be partnering with a
 company that's been a significant part of the textile industry in America for
 almost 200 years," said Irfan Ahmed, Director.
 
     WestPoint Home, Inc. is a leading home fashions consumer products company,
 with a wide range of bed linens, towels, blankets, comforters and accessories
 marketed under the well-known brand names GRAND PATRICIAN, PATRICIAN, MARTEX,
 ATELIER MARTEX, BABY MARTEX, UTICA, LADY PEPPERELL, SEDUCTION, VELLUX and
 CHATHAM - all registered trademarks owned by WestPoint Home, Inc. and its
 subsidiaries - and under licensed brands including CHARISMA, LAUREN RALPH
 LAUREN, HARLEY-DAVIDSON and BETSEY JOHNSON. WestPoint Home, Inc. can be found
 on the World Wide Web at www.westpointhome.com.
 
      Contact:  Elinor Crowder
                Assistant Vice President - Communications
                706.645.4548
 
 SOURCE  WestPoint Home, Inc.