CEDAR RAPIDS, Iowa, July 21, 2011 /PRNewswire/ -- If you're a higher-education marketing or admissions professional, you need to know. And there's no better source than a panel of talkative teens that ANY college or university would welcome with open arms.

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Stamats Communications, Inc., long a leader in higher education research and marketing, and authors of the acclaimed TeensTALK® reports, will gather outstanding, college-bound students from Chicago-area high schools to speak with higher education professionals as part of the 16th annual Stamats Integrated Marketing Conference this month.

Find out what works (and what doesn't) in brand and recruitment messaging. Discover the real story behind communication channels that do (and don't) work for connecting with teens, and begin to understand the impact of peers' perceptions on a student's college selection. This TeensTALK® panel will unravel the mystery of how teens narrow 3,000+ college options down to a short list of schools to consider. The panel consists of 15 teens who will be attending community colleges, small and mid-sized private colleges, regional public universities, and major flagship universities.

We'll probe the makings of great (and terrible) campus visits, discuss the relative influence of multiple factors on the final college decision, and collect candid feedback what teens really value in frequency and content of the recruitment marketing materials colleges send to prospective students.

"Even with the benefit of market research in hand, understanding the peculiar workings of a teen mind is difficult," says Eric Sicker, Associate Vice President for Client Services at Stamats. "The Stamats TeensTALK Live! experience gives marketers the opportunity listen to, and interact with, college-bound teens in a way that delivers to them the kind of insight and enlightened thinking they need to make sure their recruitment marketing messages hit homeruns."

Admissions counselors and marketers who are unable to attend the conference can tune in to the web show network Higher Ed Live for an interactive live stream of the TeensTALK® presentation with host Seth Odell. Watch the event live at http://bit.ly/higheredlive%20 from 12:30 p.m. – 2:00 p.m. Central Time, Wednesday, July 27.

For an expanded understanding of the higher education recruiting, marketing, and admissions process, register today for the Stamats Integrated Marketing Conference at The Wyndham Chicago, July 25–27.

As a conference attendee, you'll:

• Gain insight into integrated, multi-channel messaging
• Learn how to extend your brand using inexpensive and free media
• Network with higher education marketing professionals from across the nation
• Learn how to better measure your marketing ROI and use that knowledge to make important modifications
• Compare communication channels and obtain tools for multi-platform integrated messaging
• Participate in interactive roundtable discussions on the hottest, most-challenging topics

Stamats, Inc. is a higher education marketing company helping colleges and universities with their goals for recruiting students and raising funds through research, planning and consulting, brand marketing, digital marketing, print media, and more.

Higher Ed Live is a live weekly web show network focusing on the emerging role of social media and digital media marketing in higher education and student affairs. Tune in Sundays at 7 p.m. ET, and Wednesday at 4 p.m. ET.

RELATED LINKS
Stamats Corporate: http://www.stamats.com/
Facebook:  www.facebook.com/stamatsinc
Twitter:  @stamats
Stamats Integrated Marketing Conference: http://www.stamats.com/events/seminars/SIM2011.asp

SOURCE Stamats Communications, Inc.

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RELATED LINKS
http://www.stamatscommunications.com