RANDOLPH, Mass., Feb. 5 /PRNewswire-FirstCall/ -- Are you tempted by
French Vanilla or does traditional coffee make your day? According to a
recent survey by Dunkin' Donuts, coffee and donut habits say a lot about you
and your perfect match. To announce the fascinating facts about coffee and
donut personalities, the largest coffee and baked goods chain, Dunkin' Donuts,
has partnered with The Cooking Couple(TM) -- Ellen and Michael Albertson --
America's foremost food, relationship and romance experts, to talk about the
"he dunks, she sips" results.
(Photo: http://www.newscom.com/cgi-bin/prnh/20020115/NETU003LOGO )
The national study(1) to assess coffee and donut habits and personality
traits was conducted in summer 2002 by Guideline Research Corp. The results
show how men and women differ in their coffee and donut habits and how coffee
preferences can provide insight into an individual's personality. According
to the survey(2), most women prefer to drink coffee in their pajamas (54%) or
in robes (38%) and eat donuts at home (41%), while men typically take their
morning cup of coffee in the car when driving to work (50%) and have their
donut on the go (39%). Research also found that males, who are the heavier
buyers of coffee and purchase more donuts than females, typically get up the
minute their alarm goes off (58%) while women like to hit the snooze button
(42%) and set the coffee pot on a timer the night before (26%).
In addition to the gender differences identified through the survey
results, four personality types were determined based on coffee and donut
* Auto-Perk: Moderate and typically female coffee drinkers (74%), who
prefer traditional coffee on a daily basis, but opt for Cappuccino (53%)
as a treat. The Auto-Perk is a highly active, outgoing, traditional,
affectionate, careful and calm individual.
* Social Bean: Is just as likely to be male or female and drinks
traditional coffee less than three times a week (79%). The Social Bean
is a heavy user of creaming agents (47%) and flavorings (12%) such as
French Vanilla (47%) but prefers gourmet coffees to traditional coffee.
Social beans are typically honest, creative and cautious.
* Daily Grind: This mostly male group (66%) drinks a heavy amount of
traditional coffee (85%) throughout the day. Grinders are career
driven, commuters and risk takers.
* Classic Dunkers: This group is the least likely to drink any gourmet
coffees and most likely to drink decaf (33%) or instant (25%). These
classics are truthful, relaxed, conservative and old-fashioned.
"As we looked through the personality survey results we noticed the
correlation among morning rituals, personality traits and the differences
between men and women," said Judy Wnek, Donut Category Manager, Dunkin'
Donuts. "What better way to illustrate those differences than through a
partnership with The Cooking Couple(TM), a husband and wife team, who
personify the survey and host a show that shares in our values of food and
"We are thrilled to be working with the authority on coffee and donuts on
such a revealing survey," said Ellen Albertson of The Cooking Couple(TM). "We
bring food, family and fun to life every week on our radio show and feel the
Dunkin' Donuts brand represents those very same ideas."
The Cooking Couple(TM) broadcasts a weekly nationally syndicated radio
show, based out of Boston, and are authors of the bestselling book on food and
romance titled Temptations. The cooking team will kick-off the Dunkin' Donuts
partnership with a national radio tour on February 11th. The tour will
explore the fun facts found throughout the Dunkin' Donuts survey.
Additionally, consumers can take the Dunkin' Donuts personality survey and
find out about themselves and their romantic partner by visiting
dunkindonuts.com and clicking on the Valentine's link.
About Dunkin' Donuts
Dunkin' Donuts is the largest coffee and baked goods chain in the world,
providing its loyal customers with high quality coffee, bagels, donuts and
other related baked goods since 1950. With more than 5,000 combined locations
in the United States and 31 other countries, Dunkin' Donuts has established a
worldwide reputation for quality, freshness and convenience. Dunkin' Donuts
is based in Randolph, MA and is a wholly-owned subsidiary of Allied Domecq
(1) The Dunkin' Donuts Personality Survey was conducted in summer 2002 by
Guideline Research Corp. Guideline Research conducted 505 national
telephone surveys and 251 telephone surveys among people living in the
Northeast. A total of 380 females and 376 males were interviewed.
The margin of error is 5 percent on the national totals and somewhat
higher for the Northeast.
(2) The data is based on the National Sample of 505 interviews; 255
females and 250 males.
Michelle King, Dunkin' Donuts
Paige Capossela, Cone
SOURCE Dunkin' Donuts