Enter Dirty Little Secrets of Buzz, an extraordinary new book by no-holds-barred "PR guru"
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David says traditional methods of advertising and marketing are not as successful today as more consumers turn to blogs, YouTube and MySpace for direction on what product or service is the next viral "must-have" item.
David can share the secrets to generating publicity without spending a dime, including: -- Rivalries are publicity gold Rivalries aren't just for Donald Trump and Barry Diller anymore. If you want national media coverage for your small business or new product, you need to identify an enemy -- and fast. -- Stage an event or piggyback on an existing news story Give the media an actual event to cover like Harley-Davidson's garage parties or add to a hot topic already in the news. -- Find your niche Do one thing better than anyone else. Publicize this fact and build a lifestyle around it. Olympic athletes become famous for pursuing one ability to the point of perfection. Well-rounded products get zero media attention. -- When it makes sense to pay for attention online There are certain relatively cheap self-serve advertising networks that are worth the small investment, such as Google AdWords. It's crucial to use these powerful services as buzz-builders, targeting your audience with laser-like precision and making use of every dime and click spent.
David has been a dynamic guest on CNN Headline News, CN8, FOX's The Morning Show, SIRIUS Satellite Radio, E! Radio, XM, Maxim Radio, and elsewhere. He is available for interview this week.
His web site is http://www.shutterline.com
Media contact: Liz Kelsch Publicist firstname.lastname@example.org 630-961-3900 ext. 295
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