What's in a Name? Could Be a 2006 BMW Mini Cooper for a Lucky Lustra(TM) Car Wash Customer

Contest Seeks Name for Polar Bear Mascot

Jun 28, 2006, 01:00 ET from Cleaning Systems, Inc.

    DE PERE, Wis., June 28 /PRNewswire/ -- Lustra Professional Car Care
 Products is looking for help in coming up with a name for the polar bear
 mascot on its company logo. In return, one lucky customer could end up
 cruising around town in style.
     Cleaning Systems, Inc., manufacturer of Lustra Professional Car Care
 Products, is sponsoring the easy-to-enter Name the Bear, Win a Mini
 contest. Beginning July 1, car wash customers familiar with Lustra's
 effective, environmentally friendly car wash solutions have the chance to
 win a shiny, new 2006 BMW Mini Cooper by entering the contest to name
 Lustra's smiling bear mascot.
     "Asking consumers to name the Lustra Bear is a fun way to raise
 awareness for our products, which will in turn increase car wash sales,"
 said Jim Thomes, Lustra's vice president of sales and marketing. "Our car
 wash and protection products give consumers a unique and satisfying car
 wash experience by ensuring a cleaner, shinier, and well-protected
     The Name the Bear, Win A Mini consumer promotion runs from July 1 to
 September 30, 2006, and customers may enter online at
 http://www.LustraBear.com . The consumer who submits the best name -- based
 upon brand personality, originality, and creativity, as judged by CSI
 executives and an independent judging organization -- will win a 2006 BMW
 Mini Cooper. The next 10 runners-up win a year's worth of Lustra car
     Interested customers are encouraged to visit their local Lustra car
 wash operator for more details. No purchase necessary. Void where
 prohibited. Entrants must be 18 years old to participate. For complete
 official rules, visit http://www.LustraBear.com .
     About Cleaning Systems, Inc.
     Founded in 1976, Cleaning Systems, Inc. is an ISO 9001 registered
 manufacturer of premier cleaning and protection products for the
 transportation industry. CSI's line of Lustra Professional Car Care
 Products is environmentally friendly and designed to deliver a superior car
 wash experience that pleases the senses while cleaning, shining, and
 protecting vehicles. Visit http://www.LustraBear.com for more information.

SOURCE Cleaning Systems, Inc.