What's Pink & Green and in Everyone's Bag?
Every Woman's Obsession of Course... Maybelline New York Great Lash Mascara
NEW YORK, Aug. 6 /PRNewswire/ -- Women everywhere are seeing pink and green while batting their full, luxurious lashes! Wondering what they see? Well, with over 20 million pieces sold annually, there could only be one answer ... Maybelline New York Great Lash Mascara! (Photo: http://www.newscom.com/cgi-bin/prnh/20070806/NYM024-a ) Maybelline New York Great Lash Mascara is the #1 selling mascara in the U.S. With such a loyal following, Maybelline New York has come up with a fun and flirty advertising campaign -- "What's pink & green and in everyone's bag?" Created by Gotham, Inc., the concept celebrates the genuine affection women have for Great Lash. "Since the introduction of the famous pink and green tube in 1971, Great Lash has received more awards and created more beautiful lashes than any other mascara," says Cheryl Vitali, Maybelline New York Senior Vice President of Marketing. "Its status as a cultural and beauty icon just keeps growing, so we want to celebrate the fact that so many women use and love Great Lash mascara. And we hope everyone will want to show off the Great Lash in their bags, too." Jeff Kennedy, who directed the 15-second spot for Gotham, Inc., shot various iconic locations around New York City to serve as the backdrop for the campaign. "We chose symbolic New York City imagery and situations that women everywhere can relate to," says Kennedy. "Playing around with the question, we had a great time painting the city pink and green." The spot airs nationally August 4th through August 26th on major network and cable stations. Great Lash has always stood out for its radically different packaging. In 1971, Lilly Pulitzer, a then up and coming designer known for her bright and cheery fabrics, inspired Great Lash's legendary pink and green tube. This unique color palette is now instantly recognizable and has come to symbolize a true cultural icon. In fact, one of the now famous pink and green tubes is sold every 1.9 seconds in the US! Maybelline New York's Great Lash Mascara also holds the enviable position of being adored by women nationwide while at the same time being the mascara of choice among beauty influencers. Peer into any makeup artist's kit and there it is - Great Lash Mascara. Ask a model... or a celebrity... and again, it's Great Lash Mascara. Demi Moore, Jennifer Garner, Jessica Biel, Naomi Watts and Kelly Clarkson are among the legion of fabulous Hollywood devotees who covet the conditioned, thickened and clump-free lashes Great Lash consistently delivers. The product hasn't changed in over 35 years-which may be a part of its magical allure. It's been like a best friend who's always there and never lets you down. "What's pink + green and in everyone's bag... and everywhere? Get ready to show your Great Lash! About Maybelline New York Maybelline New York is available in over 115 countries worldwide. Offering more than 200 products, Maybelline New York combines technologically advanced formulations with on-trend expertise to create accessible cosmetics with a spirited style. For more information, log onto http://www.maybelline.com, now also available in Spanish. Maybe she's born with it. Maybe it's Maybelline.
SOURCE Maybelline New York
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