NEW YORK, Aug. 6 /PRNewswire/ -- Women everywhere are seeing pink and
green while batting their full, luxurious lashes! Wondering what they see?
Well, with over 20 million pieces sold annually, there could only be one
answer ... Maybelline New York Great Lash Mascara!
(Photo: http://www.newscom.com/cgi-bin/prnh/20070806/NYM024-a )
Maybelline New York Great Lash Mascara is the #1 selling mascara in the
U.S. With such a loyal following, Maybelline New York has come up with a
fun and flirty advertising campaign --
"What's pink & green and in everyone's bag?"
Created by Gotham, Inc., the concept celebrates the genuine affection
women have for Great Lash. "Since the introduction of the famous pink and
green tube in 1971, Great Lash has received more awards and created more
beautiful lashes than any other mascara," says Cheryl Vitali, Maybelline
New York Senior Vice President of Marketing. "Its status as a cultural and
beauty icon just keeps growing, so we want to celebrate the fact that so
many women use and love Great Lash mascara. And we hope everyone will want
to show off the Great Lash in their bags, too."
Jeff Kennedy, who directed the 15-second spot for Gotham, Inc., shot
various iconic locations around New York City to serve as the backdrop for
the campaign. "We chose symbolic New York City imagery and situations that
women everywhere can relate to," says Kennedy. "Playing around with the
question, we had a great time painting the city pink and green." The spot
airs nationally August 4th through August 26th on major network and cable
Great Lash has always stood out for its radically different packaging.
In 1971, Lilly Pulitzer, a then up and coming designer known for her bright
and cheery fabrics, inspired Great Lash's legendary pink and green tube.
This unique color palette is now instantly recognizable and has come to
symbolize a true cultural icon. In fact, one of the now famous pink and
green tubes is sold every 1.9 seconds in the US!
Maybelline New York's Great Lash Mascara also holds the enviable
position of being adored by women nationwide while at the same time being
the mascara of choice among beauty influencers. Peer into any makeup
artist's kit and there it is - Great Lash Mascara. Ask a model... or a
celebrity... and again, it's Great Lash Mascara. Demi Moore, Jennifer
Garner, Jessica Biel, Naomi Watts and Kelly Clarkson are among the legion
of fabulous Hollywood devotees who covet the conditioned, thickened and
clump-free lashes Great Lash consistently delivers. The product hasn't
changed in over 35 years-which may be a part of its magical allure. It's
been like a best friend who's always there and never lets you down.
"What's pink + green and in everyone's bag... and everywhere? Get ready
to show your Great Lash!
About Maybelline New York
Maybelline New York is available in over 115 countries worldwide.
Offering more than 200 products, Maybelline New York combines
technologically advanced formulations with on-trend expertise to create
accessible cosmetics with a spirited style. For more information, log onto
http://www.maybelline.com, now also available in Spanish. Maybe she's born
with it. Maybe it's Maybelline.
SOURCE Maybelline New York