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WhatWorks Launches GIVAS Initiative, 'Voices of the Vulnerable,' for the Secretary-General, United Nations

NEW YORK, Oct. 1 /PRNewswire/ -- WhatWorks Inc, a branding and web development communications practice, was recently commissioned to work on the GIVAS (Global Impact and Vulnerability Alert System) project, by the Executive Office of the Secretary-General of United Nations.

The project required WhatWorks to conceptualize an idea that was smart, sharp and understood quickly. It also needed to be classy and understated, sophisticated and yet, not over-done.

A report, "Voices of the Vulnerable: The Crises from the Ground Up," was created to show that the GIVAS initiative is vitally necessary. WhatWorks was charged with visually presenting "Voices of the Vulnerable" in a way that highlighted the human element of the report while clearly presenting complex statistical information. The resulting brochure demands attention without being ostentatious and reflects the emotional depth of the crisis without wringing pathos from the viewer.

The web component of this project required WhatWorks to develop a multi-staged site that would act as an interactive depository for the information compiled by GIVAS. The site provides community driven blogs, news updates, video submissions and a cross-referenced database of international reports from the UN and other developmental groups.

Both the report and the website were launched at the UN General Assembly on September 23, 2009.

About GIVAS and voicesofthevulnerable.net

The Global Impact and Vulnerability Alert System (GIVAS), is being developed to provide early, real-time data to the international community on how external shocks, such as the economic crisis, are affecting the welfare of the vulnerable and the poor. GIVAS will fill in the information gap that currently exists between the time when a global crisis impacts vulnerable populations and when decision-makers get information. Visit http://givas.org for more information.

About WhatWorks Inc

WhatWorks Inc is a creative communications practice providing branding, interactive, design and marketing solutions for businesses large and small. WhatWorks specializes in an integrated approach to branding, and web development and programming. Founded by Tomasz Tomaszewski and Bibi Singh, WhatWorks comprises a team of award-winning professionals that know the value of a product well packaged and is able to deliver on the brand promise. Visit http://www.Whatworksweb.com

CONTACT: Bibi Singh of WhatWorks Inc, +1-347-706-1976

SOURCE WhatWorks Inc