When Was the Last Time Your T-Shirt Mattered?

Adopt-A-Minefield Has Partnered With Los Angles-Based Fashion Brand, Von Dutch

Originals, to Create Their Own Version of the Red 'No More Landmines' T-Shirt

Paul McCartney Made Famous During His 2004 World Tour.

Oct 26, 2005, 01:00 ET from Von Dutch Originals, LLC from ,Adopt-A-Minefield

    NEW YORK, Oct. 26 /PRNewswire/ -- Thanks to a new partnership between
 Adopt-A-Minefield (AAM) and Von Dutch, a purchase of a 'No More Landmines'
 t-shirt will help spread awareness of the global landmine crisis and raise
 much needed funds to clear landmines and assist landmine survivors.  Paul
 McCartney made the original red 'No More Landmines' t-shirt famous when he
 wore it onstage during his 2004 World Tour.  Now, Von Dutch has created their
 own t-shirt which is once again being worn by McCartney and sold on his 2005
 'US' Tour and at www.landmines.org/vondutch.  Proceeds from this exciting
 initiative will be used to support AAM's life-saving work around the world.
     To kick off this initiative, Heather Mills McCartney, AAM's Goodwill
 Ambassador and Patron will be the first to model the t-shirt in a
 celebrity-themed magazine advertising campaign.  She has already been joined
 by multi-platinum selling rock band, Nickelback; many other celebrities are
 expected to sign on.  The ad campaign is being shot by acclaimed portrait
 photographer, Michael Collopy whose portfolio includes a vast array of world
 leaders such as Pope John Paul II, Mikhail Gorbachev and Margaret Thatcher, to
 entertainers like Ella Fitzgerald, Mick Jagger, B.B. King and Luciano
 Pavarotti.  Award-winning advertising firm Avrett Free Ginsberg is creating
 the ad design.
     "We are honored and excited to be working with Adopt-A-Minefield, as well
 as Paul and Heather McCartney, on this amazing campaign.  We feel very
 fortunate to have the opportunity to help make a difference with this
 important global initiative," said Von Dutch Originals CEO, Tonny Sorensen.
     "We are always thrilled to form partnerships with innovative individuals
 and companies," said Nahela Hadi, executive director of Adopt-A-Minefield.
 "From Von Dutch to Michael Collopy and the team at Avrett Free Ginsberg this
 campaign is driven by passion, commitment and creativity, thereby guaranteeing
 that we will save lives and rebuild communities."
     T-shirts will consist of standard men's and ladies' crewneck-style shirts,
 as well as a ladies' tank top, which will come in red and white.  The retail
 sale price of the t-shirt is $30.  For more information please visit
     About Adopt-A-Minefield
     Adopt-A-Minefield (www.landmines.org) is a campaign of the United Nations
 Association of the USA in partnership with the United Nations and Ted Turner's
 Better World Fund to clear minefields, provide assistance to landmine
 survivors, and raise awareness about the global landmine crisis.
     About Von Dutch Originals, LLC
     Von Dutch Originals (www.vondutch.com) is an international fashion label
 with a rock-and-roll attitude rooted in "Kustom Kulture", popularized by
 America's great car culture.  Von Dutch Originals is built on the spirit of
 "freedom, style, sex, power and motion."  Von Dutch Originals is headquartered
 in Los Angeles, CA.

SOURCE Von Dutch Originals, LLC; Adopt-A-Minefield