NEW YORK, Oct. 26 /PRNewswire/ -- Thanks to a new partnership between
Adopt-A-Minefield (AAM) and Von Dutch, a purchase of a 'No More Landmines'
t-shirt will help spread awareness of the global landmine crisis and raise
much needed funds to clear landmines and assist landmine survivors. Paul
McCartney made the original red 'No More Landmines' t-shirt famous when he
wore it onstage during his 2004 World Tour. Now, Von Dutch has created their
own t-shirt which is once again being worn by McCartney and sold on his 2005
'US' Tour and at www.landmines.org/vondutch. Proceeds from this exciting
initiative will be used to support AAM's life-saving work around the world.
To kick off this initiative, Heather Mills McCartney, AAM's Goodwill
Ambassador and Patron will be the first to model the t-shirt in a
celebrity-themed magazine advertising campaign. She has already been joined
by multi-platinum selling rock band, Nickelback; many other celebrities are
expected to sign on. The ad campaign is being shot by acclaimed portrait
photographer, Michael Collopy whose portfolio includes a vast array of world
leaders such as Pope John Paul II, Mikhail Gorbachev and Margaret Thatcher, to
entertainers like Ella Fitzgerald, Mick Jagger, B.B. King and Luciano
Pavarotti. Award-winning advertising firm Avrett Free Ginsberg is creating
the ad design.
"We are honored and excited to be working with Adopt-A-Minefield, as well
as Paul and Heather McCartney, on this amazing campaign. We feel very
fortunate to have the opportunity to help make a difference with this
important global initiative," said Von Dutch Originals CEO, Tonny Sorensen.
"We are always thrilled to form partnerships with innovative individuals
and companies," said Nahela Hadi, executive director of Adopt-A-Minefield.
"From Von Dutch to Michael Collopy and the team at Avrett Free Ginsberg this
campaign is driven by passion, commitment and creativity, thereby guaranteeing
that we will save lives and rebuild communities."
T-shirts will consist of standard men's and ladies' crewneck-style shirts,
as well as a ladies' tank top, which will come in red and white. The retail
sale price of the t-shirt is $30. For more information please visit
Adopt-A-Minefield (www.landmines.org) is a campaign of the United Nations
Association of the USA in partnership with the United Nations and Ted Turner's
Better World Fund to clear minefields, provide assistance to landmine
survivors, and raise awareness about the global landmine crisis.
About Von Dutch Originals, LLC
Von Dutch Originals (www.vondutch.com) is an international fashion label
with a rock-and-roll attitude rooted in "Kustom Kulture", popularized by
America's great car culture. Von Dutch Originals is built on the spirit of
"freedom, style, sex, power and motion." Von Dutch Originals is headquartered
in Los Angeles, CA.
SOURCE Von Dutch Originals, LLC; Adopt-A-Minefield