NEW YORK, Oct. 26 /PRNewswire/ -- Thanks to a new partnership between Adopt-A-Minefield (AAM) and Von Dutch, a purchase of a 'No More Landmines' t-shirt will help spread awareness of the global landmine crisis and raise much needed funds to clear landmines and assist landmine survivors. Paul McCartney made the original red 'No More Landmines' t-shirt famous when he wore it onstage during his 2004 World Tour. Now, Von Dutch has created their own t-shirt which is once again being worn by McCartney and sold on his 2005 'US' Tour and at www.landmines.org/vondutch. Proceeds from this exciting initiative will be used to support AAM's life-saving work around the world. To kick off this initiative, Heather Mills McCartney, AAM's Goodwill Ambassador and Patron will be the first to model the t-shirt in a celebrity-themed magazine advertising campaign. She has already been joined by multi-platinum selling rock band, Nickelback; many other celebrities are expected to sign on. The ad campaign is being shot by acclaimed portrait photographer, Michael Collopy whose portfolio includes a vast array of world leaders such as Pope John Paul II, Mikhail Gorbachev and Margaret Thatcher, to entertainers like Ella Fitzgerald, Mick Jagger, B.B. King and Luciano Pavarotti. Award-winning advertising firm Avrett Free Ginsberg is creating the ad design. "We are honored and excited to be working with Adopt-A-Minefield, as well as Paul and Heather McCartney, on this amazing campaign. We feel very fortunate to have the opportunity to help make a difference with this important global initiative," said Von Dutch Originals CEO, Tonny Sorensen. "We are always thrilled to form partnerships with innovative individuals and companies," said Nahela Hadi, executive director of Adopt-A-Minefield. "From Von Dutch to Michael Collopy and the team at Avrett Free Ginsberg this campaign is driven by passion, commitment and creativity, thereby guaranteeing that we will save lives and rebuild communities." T-shirts will consist of standard men's and ladies' crewneck-style shirts, as well as a ladies' tank top, which will come in red and white. The retail sale price of the t-shirt is $30. For more information please visit www.landmines.org/vondutch. About Adopt-A-Minefield Adopt-A-Minefield (www.landmines.org) is a campaign of the United Nations Association of the USA in partnership with the United Nations and Ted Turner's Better World Fund to clear minefields, provide assistance to landmine survivors, and raise awareness about the global landmine crisis. About Von Dutch Originals, LLC Von Dutch Originals (www.vondutch.com) is an international fashion label with a rock-and-roll attitude rooted in "Kustom Kulture", popularized by America's great car culture. Von Dutch Originals is built on the spirit of "freedom, style, sex, power and motion." Von Dutch Originals is headquartered in Los Angeles, CA.
SOURCE Von Dutch Originals, LLC; Adopt-A-Minefield