SALT LAKE CITY, April 19 /PRNewswire/ -- There's no question that the
cosmetic industry has turned its focus from facial wrinkles to hand care.
In fact, industry insiders have dubbed 2006 "The Year of the Hands." Over
the next several months, cosmetic giants plan to introduce a new generation
of hand-specific "anti-aging" potions.
One of the most talked about products soon to hit the market is called
Lumedia(TM), the ultimate solution for serious "age spots" on the hands,
from Bremenn Research Labs(TM) ... the hyperpigmentation specialists who
brought you the undereye "Serious Dark Circle" miracle cream, Hylexin(TM).
"Let's face it, you can't hide your hands," says Heather Hurst,
spokesperson for Bremenn Research Labs. "No matter how young your face
looks, hyperpigmented age spots give away your age, making your hands and
you look older. But now there's something you can do about it. Lumedia is a
new, concentrated formula specifically developed to combat severe
hyperpigmented age spots and help return the skin on the back of the hands
to an even, smooth, youthful color and tone."
According to Bremenn Research Labs, Lumedia is no ordinary skin
lightener. Rather, it's a new combination of three powerful skin lighteners
that dramatically reduce melanin concentrations (melanin causes dark spots)
and inhibit tyrosinase activity (an enzyme that ultimately controls melanin
production). Lumedia helps to quickly fade dark hyperpigmented problem
areas and helps prevent new age spots from forming ... making it the
ultimate solution for problem age spots and visible imperfections caused by
sun and environmental damage.
"Usually a result of aging or sun exposure, age spots are a growing
problem, particularly as the baby-boomer generation continues to age,"
explains Ms. Hurst. "Currently 90 percent of fair-skinned adults now have
or will have age spots. In fact, in the United States alone, over 20
million people have age spots, so we see a huge need in the marketplace for
In a clinical trial of Lumedia's core compound, subjects (mean age of
40) with mild to severe age spots and/or hyperpigmented skin applied
Lumedia twice a day for four months. The result? Visible improvement in the
appearance of hyperpigmentation was seen in all test subjects (100%), while
89.5% saw a visible improvement in age spots.
In another double-blind, placebo-controlled clinical trial, a group of
women (average age of 58 years) applied a treatment cream containing the
active Lumedia compound to one hand and a placebo cream to the other hand
twice a day for 2 months. At the end of the study, 95% of the treated
subjects experienced a visible decrease in hyperpigmentation in the treated
"There's never been anything directed to the problem of 'serious' age
spots until Lumedia," says Ms. Hurst. "That's why we're already seeing a
huge pre-release demand for Lumedia."
Initially, Lumedia will be available exclusively at Saks Fifth Avenue
NOTE: Lumedia is applied twice daily to clean, dry skin, using a light,
circular motion, until completely absorbed. Use only enough to cover areas
with darker pigmentation.
SOURCE Bremenn Research Labs