SALT LAKE CITY, April 19 /PRNewswire/ -- There's no question that the cosmetic industry has turned its focus from facial wrinkles to hand care. In fact, industry insiders have dubbed 2006 "The Year of the Hands." Over the next several months, cosmetic giants plan to introduce a new generation of hand-specific "anti-aging" potions. One of the most talked about products soon to hit the market is called Lumedia(TM), the ultimate solution for serious "age spots" on the hands, from Bremenn Research Labs(TM) ... the hyperpigmentation specialists who brought you the undereye "Serious Dark Circle" miracle cream, Hylexin(TM). "Let's face it, you can't hide your hands," says Heather Hurst, spokesperson for Bremenn Research Labs. "No matter how young your face looks, hyperpigmented age spots give away your age, making your hands and you look older. But now there's something you can do about it. Lumedia is a new, concentrated formula specifically developed to combat severe hyperpigmented age spots and help return the skin on the back of the hands to an even, smooth, youthful color and tone." According to Bremenn Research Labs, Lumedia is no ordinary skin lightener. Rather, it's a new combination of three powerful skin lighteners that dramatically reduce melanin concentrations (melanin causes dark spots) and inhibit tyrosinase activity (an enzyme that ultimately controls melanin production). Lumedia helps to quickly fade dark hyperpigmented problem areas and helps prevent new age spots from forming ... making it the ultimate solution for problem age spots and visible imperfections caused by sun and environmental damage. "Usually a result of aging or sun exposure, age spots are a growing problem, particularly as the baby-boomer generation continues to age," explains Ms. Hurst. "Currently 90 percent of fair-skinned adults now have or will have age spots. In fact, in the United States alone, over 20 million people have age spots, so we see a huge need in the marketplace for this product." In a clinical trial of Lumedia's core compound, subjects (mean age of 40) with mild to severe age spots and/or hyperpigmented skin applied Lumedia twice a day for four months. The result? Visible improvement in the appearance of hyperpigmentation was seen in all test subjects (100%), while 89.5% saw a visible improvement in age spots. In another double-blind, placebo-controlled clinical trial, a group of women (average age of 58 years) applied a treatment cream containing the active Lumedia compound to one hand and a placebo cream to the other hand twice a day for 2 months. At the end of the study, 95% of the treated subjects experienced a visible decrease in hyperpigmentation in the treated hand. "There's never been anything directed to the problem of 'serious' age spots until Lumedia," says Ms. Hurst. "That's why we're already seeing a huge pre-release demand for Lumedia." Initially, Lumedia will be available exclusively at Saks Fifth Avenue for $95.00. NOTE: Lumedia is applied twice daily to clean, dry skin, using a light, circular motion, until completely absorbed. Use only enough to cover areas with darker pigmentation.
SOURCE Bremenn Research Labs