COLUMBUS, Ohio, May 1, 2014 /PRNewswire/ -- As the official creator of National Hamburger Month, White Castle, best known for serving its iconic Original Slider, sets out to show how "The Crave is a Powerful Thing" with a new ad campaign and promotions in a month-long celebration in May. Earlier this year, the White Castle Original Slider was named Time magazine's most influential burger ever in a poll of hamburger historians.
"White Castle is known for its loyal Cravers across the nation," said Jamie Richardson, vice president of White Castle. "As the official sponsor of National Hamburger Month, we're helping Cravers celebrate their love for the one-of-a-kind Original Slider and all things related to White Castle that keeps them coming back to create memorable moments in our restaurants and at home."
While White Castle cannot explain the power of the crave, it will embrace the stories from real-life, loyal guests with a chance to share their memorable moment in a new ad campaign, "The Crave is a Powerful Thing." The ad campaign will showcase some of the best memorable moments from fans dedicated to White Castle and their crave for The Original Slider®.
White Castle Wednesday
Throughout May, the first 100 Cravers to dine-in or drive-thru each restaurant will have the opportunity to receive a special food item or giveaway on "White Castle Wednesdays" by saying the phrase – "hashtag (#) My Crave." Cravers will win surprise rewards for the best demonstrations of their love for White Castle among all "hashtag (#) My Crave" entries on social media throughout the month.
Mother's Day Online Special 10 Original Sliders for $2.50
White Castle rolls back the prices on Sliders to the 1980s to celebrate Mother's Day on Sunday, May 11. Cravers can buy a Sack of 10 Original Sliders for just $2.50 – that's only 25 cents per Slider. Cravers must purchase the Sack of 10 Sliders online at whitecastle.com and use the promo code MOM to receive the special offer. This code is good for only May 11, 2014.
2014 Cravers Hall of Fame Nominations
May also marks the call for entries for the 14th annual Cravers Hall of Fame Contest from now through July 31. Cravers can submit original stories about their relationship with White Castle, why White Castle is meaningful to them and the efforts they have pursued to satisfy cravings for The Original Slider® at http://bit.ly/1kdrZpA. Stories are evaluated for originality, duration and extent of the "Crave." Official rules are available at http://bit.ly/RTnuYj. Winning Cravers are invited to Columbus, Ohio to attend the Hall of Fame induction ceremony this fall.
About White Castle
White Castle is a family-owned business based in Columbus, Ohio, that owns and operates more than 400 restaurants in 12 states. The company was founded in Wichita, Kansas, in 1921 and is America's first fast-food hamburger chain. All White Castle Sliders are made from 100 percent USDA inspected beef. White Castle's commitment to maintaining the highest quality products extends to the company owning and operating its own meat processing plants and bakeries. Craver Nation, White Castle's culture center for Cravers, connects like-minded Cravers from around the globe in a social media setting. For more information on White Castle and Craver Nation, visit WhiteCastle.com and CraverNation.WhiteCastle.com.
About National Hamburger Month
White Castle created National Hamburger Month 23 years ago to celebrate the creation of America's beloved dining delicacy, the hamburger. Founded in 1921, White Castle is America's first fast-food hamburger chain. White Castle expects Cravers to consume more than a half billion Sliders during the month of May.
SOURCE White Castle