COLUMBUS, Ohio, March 24, 2017 /PRNewswire/ -- White Castle, America's beloved family-owned hamburger chain for 96 years, announced today that its customers, affectionately known as Cravers, helped raise $181,495 for the American Red Cross Home Fire Campaign. The 14-day 'Turn White Castle Red this Valentine's Day' promotion encouraged customers to purchase a paper Red Cross for $1, $3 and $5 at nearly 400 White Castle restaurants.
"At White Castle, we are dedicated to feeding hunger, hopes and dreams through our Castle Shares initiative," said Jamie Richardson, White Castle vice president. "The American Red Cross impacts countless lives in every community it serves, and we truly thank every person who donated to this worthy cause."
This is the fourth year White Castle has partnered with the American Red Cross for a two-week fundraiser, and this year's record total increases the campaign's lifetime contribution to over $650,000 in support of American Red Cross' efforts nationwide. White Castle donates over $2 million every year to a variety of charitable causes through its Castle Shares initiative.
The mission of the American Red Cross is to prevent and alleviate human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors. Donations to the American Red Cross help the organization provide safe shelter, food, emergency relief supplies, emotional support and health services to those in the wake of disasters.
About White Castle
White Castle, America's first fast-food hamburger chain based in Columbus, Ohio, has been making Bold Moves™ as a family-owned business for more than 95 years. The company was founded in Wichita, Kansas, in 1921, serving The Original Slider®, made from 100 percent USDA inspected beef. Today White Castle owns and operates nearly 400 restaurants in 13 states. The pioneering original slider, Time Magazine's most influential burger of all time, is served alongside a menu of creatively crafted sliders and other tasty food options. White Castle's commitment to maintaining the highest quality products extends to the company owning and operating its own meat processing plants and bakeries as well as three frozen food processing plants. The retail division markets White Castle's famous fare in grocery, club stores, convenience stores, vending operations and concessions across the United States and in a growing number of international locations, including military base exchanges around the world.
Cravers on-the-go can access sweet deals and place a pick-up order any time in the official White Castle app. Download the app today from the iTunes App Store or Google Play. For more information on White Castle visit whitecastle.com.
About Castle Shares
By feeding hunger, hope and dreams, the White Castle family helps build strong, thriving, Craver communities through the Castle Shares program. Founder Billy Ingram believed in taking care of people and giving back to the community. His philosophy still remains a focus of the family-owned business today. White Castle donates $2.1 million every year to a variety of charities across the nation. The White Castle family supports more than 50 charities each year with volunteers, money and food donations.
Randy Crader, Paul Werth Associates
P: 614-224-8114 or C: 513-265-3148
Mac Joseph, Paul Werth Associates
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SOURCE White Castle