White Coffee Goes 'Natural' and 'Organic' with New Coffee Lines

LONG ISLAND CITY, N.Y., March 4, 2013 /PRNewswire-USNewswire/ -- White Coffee Corporation, the venerable Long Island, NY importer and roaster, hits the national market this month with a line of truly innovative coffee products: Natural and Organic. These coffee varieties will be available in 12 oz. packages, and, for the first time, in a "single cup brew" packaged in a recyclable container compatible with the Keurig® system and similar coffeemakers.

(Photo: http://photos.prnewswire.com/prnh/20130304/DC70223)

The distinctive single cup brew announces itself as soon as the box is opened. The new single serve cups are designed in a new style utilizing recyclable filters. The coffee is dispensed through the sides – not just through a punch hole in the bottom of the plastic cup. The consumer experiences the sight and smell of fresh ground coffee as they prepare the brew.

And what a brew White Coffee delivers! The specialized package honors White Coffee's introduction of its "Natural and Organic" lines. Eight single cup brews will be offered in a recyclable cardboard box.

Four naturally flavored coffees comprise the "Natural" offerings in 12 oz. bags: Naturally Flavored Hazelnut, French Vanilla, Sea Salt Caramel and Chocolate Morsel. "Organic" by White Coffee consists of six varieties, each completely allergen-free, gluten-free, and non-genetically modified (Non-GMO). French Roast, Full City Roast, Rainforest Blend, Breakfast Blend, Mexican High Grown and Peruvian options, available in 12 oz. bags and single cup brews, demonstrate the breadth of White Coffee buying and roasting expertise.

The 12 oz. packaging features the White Coffee roaster logo on a clean, green and white bag with a suggested retail price of $7.99-$9.99, and will be available in retail outlets nationwide. These lines will complement the already existing specialty coffees, organic, Fair Trade and teas that White Coffee offers in a variety of sizes and packaging.

About White Coffee Corporation
White Coffee Corporation is based in Long Island City, NY and is a third-generation, family-owned coffee importing and roasting business in operation since 1939. As a core part of its coffee offerings, White Coffee is proud to feature the finest licensed brands. These items are available in retail outlets throughout the United States, on-line at www.whitecoffee.com or call (800) 221-0140 for more information.

KEURIG is a registered trademark of Keurig, Incorporated.

All trademarks referenced herein are the properties of their respective owners.

CONTACT: Mary Beth Kramer
Kramer Consulting
(215) 431-3946

 

SOURCE White Coffee Corporation



RELATED LINKS
http://www.whitecoffee.com

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