PORT WASHINGTON, N.Y., Dec. 21 /PRNewswire/ -- Publishers Clearing House,
famous for its direct mail multi-million dollar sweepstakes prizes for
decades, has launched pch.com, a new company that brings to the web a
$21,000,000 sweepstakes -- the largest on the Internet -- and a totally new
e-commerce business model.
"This is not a case of simply taking our familiar offline brand and
translating it to a website," said Andy Goldberg, Executive Vice President in
charge of the Internet venture. "We are creating a distinct and separate
company that will leverage the promotion, marketing and database strengths of
Publishers Clearing House, but provide web users with a totally new
Also different is pch.com's business model. "Everyone has learned
sweepstakes can generate significant traffic, and the current contest sites
are using that traffic for advertising-based revenue generation," said
Goldberg. "The pch.com model will be focused on e-commerce. Visitors to the
site will be provided with a superior sweepstakes and game-playing experience
and at the same time be exposed to 'winning deals' on a variety of merchandise
and magazine offers."
The launch of pch.com will be supported with over $20 million in
advertising that includes a year-end blitz of direct mail and over $10 million
of television advertising promoting the $21,000,000 prize.
"We are geared up for a level of traffic few sites have seen before," said
Todd Sloane, Vice President of pch.com.
"As the TV networks have been reminded in recent months, everyone wants to
be a millionaire, and we're ready to make that happen for someone with a
$21,000,000 prize awarded this Super Bowl Sunday," said Sloane.
The Super Bowl award will be telecast on ABC-TV as soon as the game ends,
where viewers will be able to see the famous Prize Patrol surprise someone
with $21,000,000. But visitors to pch.com will be in for even more surprises:
"The pch.com VanCam will webcast behind-the-scenes action all day Super Bowl
Sunday as the Prize Patrol prepares to surprise the unknowing winner," said
Sloane. "For the first-time, viewers will be able to see just how the entire
process works, from the drawing to the actual moment someone finds out they
are a $21,000,000 winner."
SOURCE Publishers Clearing House