WILMINGTON, Mass., March 6 /PRNewswire/ -- If clothes make the man or
woman, then you could say a work uniform makes the employee.
But the power of uniforms can also be reflected in the bottom line.
Studies have shown they can create a team-like environment in the workplace
and, in turn, provide a business advantage to employers, says Robert
Isaacson, Director of Marketing for UniFirst, a leading supplier of
uniforms and services to business, www.unifirst.com.
"Employees who feel positive about the identity their uniforms confer
on them and display to the public often develop a stronger sense of company
loyalty and become more productive," Isaacson says.
Interestingly, the type of uniform worn does not matter, according to
Paul Fussell, a former professor at the University of Pennsylvania, who
authored "Uniforms: Why We Are What We Wear."
Fussell notes uniforms command respect because they communicate that
those who wear them hold prominent jobs that are likely permanent. Isaacson
"Although the respect a uniform creates can be more readily observed
when the occupation in question is that of a police officer or firefighter,
it is nonetheless present to some degree in the uniforms that all workers
wear," he says.
"The professor's findings also help to explain why most businesses
personalize their uniforms with company logos, employee names, and more --
doing so helps to elevate the uniformed stature of their employees to an
even greater degree."
Isaacson notes this is especially important for companies that operate
in competitive environments or are in industries that experience high
SOURCE UniFirst Corporation