REDMOND, Wash., Nov. 27 /PRNewswire/ -- Built on a foundation of pure
fun, Nintendo's new Wii(TM) video game system sold through to more than
600,000 consumers in the Americas in just its first eight days of
availability. That's a rate of nearly one per second continuously since the
Nov. 19 launch. Including just first-party software and accessory sales,
Wii instantly has become a $190 million business in the Americas.
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During the Thanksgiving holiday shopping weekend, there was plenty of
conversation across the nation about the high demand for the Wii system,
with the acknowledgment that if you see one, you'd better buy it.
"Even with sales already in excess of 600,000 units, demand continues
to exceed supply, as it's clear this is one of the 'gotta-have' products
for the holiday season," says Nintendo of America President Reggie
Fils-Aime. "We've shipped retailers several times the amount of hardware
the other company was able to deliver for its launch around the same time
-- and we still sold out. Given the inclusive nature of Wii game play,
we're seeing this new form of video gaming is already a huge hit with
gamers and newcomers alike. It continues to be a phenomenal launch."
The system also is succeeding in its stated mission of reinvigorating
current players, while attracting new ones. Every Wii system includes the
five-game Wii Sports(TM) software, which is the talk of the Internet,
featuring countless reports on how previously devout non-gamers have
suddenly been converted via the amazing new way games are experienced using
the system's remarkable controller. At the same time, the masterful The
Legend of Zelda(R): Twilight Princess, a favorite of avid gamers, already
has achieved sales of more than 454,000 units in the Americas, representing
more than 75 percent of all hardware purchasers.
Licensees, pleased not only with the sales performance of the Wii, but
also its creative development capabilities, are publicly sharing their
"Madden NFL 07 is a great example of how the Wii gives players a whole
new experience on their favorite games," says EA Studio President Paul Lee.
"EA's creative teams are working to build more Wii features into some of
our most popular franchises."
"The creativity we've been able to unleash on the Wii system with our
game Red Steel has been eye-opening for our development teams," explains
Ubisoft President Laurent Detoc. "Having the opportunity to design and
develop entirely new game-play experiences using the Wii Remote and Nunchuk
is both exciting and rewarding."
Classic games also are proving to be a hit on Wii, which offers
downloadable access to 20 years of the best of Nintendo(R), Sega Genesis(R)
and TurboGrafx16(TM) hits via the system's Virtual Console(TM) feature.
The worldwide innovator in the creation of interactive entertainment,
Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and
software for its Wii(TM), Nintendo DS(TM), Game Boy(R) Advance and Nintendo
GameCube(TM) systems. Since 1983, Nintendo has sold nearly 2.2 billion
video games and more than 387 million hardware units globally, and has
created industry icons like Mario(TM), Donkey Kong(R), Metroid(R),
Zelda(TM) and Pokemon(R). A wholly owned subsidiary, Nintendo of America
Inc., based in Redmond, Wash., serves as headquarters for Nintendo's
operations in the Western Hemisphere. For more information about Nintendo,
visit the company's Web site at www.nintendo.com.