Williams Vyvx Services Expands Advertising Distribution Network, Launches Vyvx Media Xtranet(SM)

Visit the Vyvx Booth During NAB at the Las Vegas Convention Center

(Booth # L13433)



Apr 19, 1999, 01:00 ET from Williams Vyvx Services

    LAS VEGAS, April 19 /PRNewswire/ -- Television stations that receive video
 commercials through the Williams Vyvx Services' advertising distribution
 network should soon notice improvements in how their ads are delivered.
 Vyvx(R), a unit of Williams Communications, part of Williams (NYSE:   WMB), is
 upgrading its advertising distribution network to MPEG-2 4:2:2 broadcast
 studio quality at 25 Mbps.
     To enable digital encoding of rich video content through the Vyvx Media
 Xtranet(SM) as easily as sending e-mail, Vyvx is expanding its network to
 support native Tektronix MPEG-2 4:2:2 and an open MPEG-2 standard at 25 Mpbs
 at each of its regional service centers in New York, Chicago, Burbank and
 selected production houses.  Vyvx will also upgrade catch servers at more than
 600 stations in its advertising distribution network to receive the content.
     "Our customers have been looking for a way to reduce distribution time and
 maintain quality," said Laura Kenny, president of Williams Vyvx Services.
 "Using the MPEG 2 4:2:2 studio quality format establishes a standard that both
 networks and broadcast stations can use.  Transmitting the video as digital
 files rather than linear video enables a quicker turnaround in the
 distribution process and circumvents the generation loss associated with dub
 and ship methods."
     "In addition to upgrading to MPEG 2 4:2:2 at 25 Mbps, we're also upgrading
 our transmission path from 10 Mbps up to 60 Mbps via a Digital Video Broadcast
 (DVB) standard utilizing Vyvx's four owned and operated teleports," said
 Bunker Sessions, vice president of Vyvx's advertising distribution services.
 "The expansion in bandwidth means that Vyvx has the bandwidth needed to
 accommodate rich multimedia content such as television commercials or other
 content that broadcasters need in their shift to a digital, multimedia
 environment."
     The Vyvx Media Xtranet is designed to enable direct customer access to
 advertising spot storage and distribution via Vyvx's new InView(SM) service,
 to debut at the National Association of Broadcasters Conference April 19-22 in
 Las Vegas.  In addition, Vyvx will also showcase its Media Axcess(SM) product,
 a new CD-based customer approval and access program using compact discs for
 digital video storage and retrieval.
 
     Williams Vyvx Services is an international provider of integrated fiber-
 optic, satellite and teleport video transmission services.  Based in Tulsa,
 Okla., Vyvx has operations across the United States and offices in Miami and
 Singapore to serve markets in Latin America and Asia.  Vyvx(R) provides
 transmission paths including fiber, satellite space segment, fixed and
 transportable earth stations and worldwide distribution of broadcast news,
 sports, advertising and special events.  Its transponder inventory is linked
 to Williams Communications' 20,000-mile U.S. fiber network through its four
 U.S. earth stations.
 
     About Williams
     Williams, through its subsidiaries, provides a full range of
 communications and energy services.  Williams Communications owns and operates
 a nationwide fiber-optic network, sells, installs and maintains communications
 equipment and provides other services throughout the U.S. and Canada.
 Williams information is available at http://www.williams.com.
 
     Vyvx is a registered trademark of Williams Vyvx Services.  All other
 products or company names are trademarks of their respective holders.
 Portions of this document may constitute "forward-looking statements" as
 defined by federal law.  Although the company believes any such statements are
 based on reasonable assumptions, there is no assurance that actual outcomes
 will not be materially different.  Any such statements are made in reliance on
 the "safe harbor" protections provided under the Private Securities Reform Act
 of 1995.  Additional information about issues that could lead to material
 changes in performance is contained in the company's annual reports filed with
 the Securities and Exchange Commission.
 
 

SOURCE Williams Vyvx Services
    LAS VEGAS, April 19 /PRNewswire/ -- Television stations that receive video
 commercials through the Williams Vyvx Services' advertising distribution
 network should soon notice improvements in how their ads are delivered.
 Vyvx(R), a unit of Williams Communications, part of Williams (NYSE:   WMB), is
 upgrading its advertising distribution network to MPEG-2 4:2:2 broadcast
 studio quality at 25 Mbps.
     To enable digital encoding of rich video content through the Vyvx Media
 Xtranet(SM) as easily as sending e-mail, Vyvx is expanding its network to
 support native Tektronix MPEG-2 4:2:2 and an open MPEG-2 standard at 25 Mpbs
 at each of its regional service centers in New York, Chicago, Burbank and
 selected production houses.  Vyvx will also upgrade catch servers at more than
 600 stations in its advertising distribution network to receive the content.
     "Our customers have been looking for a way to reduce distribution time and
 maintain quality," said Laura Kenny, president of Williams Vyvx Services.
 "Using the MPEG 2 4:2:2 studio quality format establishes a standard that both
 networks and broadcast stations can use.  Transmitting the video as digital
 files rather than linear video enables a quicker turnaround in the
 distribution process and circumvents the generation loss associated with dub
 and ship methods."
     "In addition to upgrading to MPEG 2 4:2:2 at 25 Mbps, we're also upgrading
 our transmission path from 10 Mbps up to 60 Mbps via a Digital Video Broadcast
 (DVB) standard utilizing Vyvx's four owned and operated teleports," said
 Bunker Sessions, vice president of Vyvx's advertising distribution services.
 "The expansion in bandwidth means that Vyvx has the bandwidth needed to
 accommodate rich multimedia content such as television commercials or other
 content that broadcasters need in their shift to a digital, multimedia
 environment."
     The Vyvx Media Xtranet is designed to enable direct customer access to
 advertising spot storage and distribution via Vyvx's new InView(SM) service,
 to debut at the National Association of Broadcasters Conference April 19-22 in
 Las Vegas.  In addition, Vyvx will also showcase its Media Axcess(SM) product,
 a new CD-based customer approval and access program using compact discs for
 digital video storage and retrieval.
 
     Williams Vyvx Services is an international provider of integrated fiber-
 optic, satellite and teleport video transmission services.  Based in Tulsa,
 Okla., Vyvx has operations across the United States and offices in Miami and
 Singapore to serve markets in Latin America and Asia.  Vyvx(R) provides
 transmission paths including fiber, satellite space segment, fixed and
 transportable earth stations and worldwide distribution of broadcast news,
 sports, advertising and special events.  Its transponder inventory is linked
 to Williams Communications' 20,000-mile U.S. fiber network through its four
 U.S. earth stations.
 
     About Williams
     Williams, through its subsidiaries, provides a full range of
 communications and energy services.  Williams Communications owns and operates
 a nationwide fiber-optic network, sells, installs and maintains communications
 equipment and provides other services throughout the U.S. and Canada.
 Williams information is available at http://www.williams.com.
 
     Vyvx is a registered trademark of Williams Vyvx Services.  All other
 products or company names are trademarks of their respective holders.
 Portions of this document may constitute "forward-looking statements" as
 defined by federal law.  Although the company believes any such statements are
 based on reasonable assumptions, there is no assurance that actual outcomes
 will not be materially different.  Any such statements are made in reliance on
 the "safe harbor" protections provided under the Private Securities Reform Act
 of 1995.  Additional information about issues that could lead to material
 changes in performance is contained in the company's annual reports filed with
 the Securities and Exchange Commission.
 
 SOURCE  Williams Vyvx Services