Wind Point Portfolio Company Pacific Cycle Announces Acquisition Of Brunswick Corp. (NYSE: BC) Bike Division

Jan 02, 2001, 00:00 ET from Wind Point Partners

    CHICAGO, Jan. 2 /PRNewswire/ -- Wind Point Partners, a private equity
 investment firm with offices in Chicago, Ill. and Southfield, Mich., today
 announced that one of its portfolio companies, Pacific Cycle, L.L.C.,
 purchased Brunswick Corporation's (NYSE:   BC) bicycle division: Brunswick
     Brunswick Bicycles is a leading designer, marketer and distributor of high
 quality bicycles.  Brunswick markets Mongoose and Roadmaster brand bikes
 through mass merchandisers.  Brunswick also markets it Mongoose Pro product
 line of competition-quality BMX and mountain bikes through sporting good
 superstores and independent bike dealers.
     "Brunswick Bicycles is a great match for Pacific," commented Rich Kracum,
 managing director of Wind Point Partners.  "Both companies are
 well-positioned, leading competitors in the bicycle market, and each company
 possesses highly complementary capabilities.  For example, Pacific has
 superior overseas supplier relationships developed over 20 years, while
 Brunswick has strong distribution and warehousing capabilities.  Also the
 companies have very little customer overlap.  Combined, the company will have
 the leading market share in the bike industry."
     Chris Hornung, CEO and founder of Pacific Cycle, was one of the pioneers
 of marketing higher quality bicycles to the mass merchandise market.  "Over
 the past ten years, Pacific Cycle has consistently delivered high quality
 bicycles to mass merchandisers," said Hornung.  "Now that we're looking to
 take this company to a higher level, Brunswick's distribution and customer
 contacts will be advantageous.  In addition, together we will be able to offer
 a full range of quality bicycles to consumers with three established brand
 names-Mongoose, Pacific, and Roadmaster."
     Rich Kracum said one of the most exciting developments that will come from
 the acquisition of Brunswick Bicycles is the top quality management that will
 join the Pacific team.
     "This investment is a clear continuation of Wind Point's strategy -- to
 partner with outstanding management teams and support them by providing the
 capital necessary for continued organic growth and acquisitions," commented
 Kracum.  "Brunswick Bicycles brings everything we are looking for in an
 acquisition, including strong incumbent management.  Both senior management
 teams are excited about working together."
     About Wind Point Partners
     Wind Point Partners is a private equity investment firm with offices in
 Chicago and Southfield, Michigan.  Established in 1983, Wind Point has
 successfully invested in more than 70 privately held companies.  Wind Point
 focuses on partnering with world-class executives to build outstanding
 companies via acquisition and organic growth.  Additional information about
 Wind Point is available at .
     About Pacific Cycle
     Pacific Cycle is a supplier of bicycles to mass merchant retailers and is
 based in Madison, Wisconsin.  Find out more about Pacific Cycle products at .
     About Brunswick Corporation
     Headquartered in Lake Forest, Ill., Brunswick Corporation is a marketer
 and manufacturer of leading consumer brands including Mercury and Mariner
 outboard engines; Mercury MerCruiser sterndrives and inboard engines; Sea Ray,
 Bayliner and Maxum pleasure boats; Baja high-performance boats; Boston Whaler
 and Trophy offshore fishing boats; Life Fitness, Hammer Strength and ParaBody
 fitness equipment; Brunswick bowling centers, equipment and consumer products;
 and Brunswick billiards tables.

SOURCE Wind Point Partners