Wind Point Portfolio Company Pacific Cycle Announces Acquisition Of Brunswick Corp. (NYSE: BC) Bike Division
CHICAGO, Jan. 2 /PRNewswire/ -- Wind Point Partners, a private equity investment firm with offices in Chicago, Ill. and Southfield, Mich., today announced that one of its portfolio companies, Pacific Cycle, L.L.C., purchased Brunswick Corporation's (NYSE: BC) bicycle division: Brunswick Bicycles. Brunswick Bicycles is a leading designer, marketer and distributor of high quality bicycles. Brunswick markets Mongoose and Roadmaster brand bikes through mass merchandisers. Brunswick also markets it Mongoose Pro product line of competition-quality BMX and mountain bikes through sporting good superstores and independent bike dealers. "Brunswick Bicycles is a great match for Pacific," commented Rich Kracum, managing director of Wind Point Partners. "Both companies are well-positioned, leading competitors in the bicycle market, and each company possesses highly complementary capabilities. For example, Pacific has superior overseas supplier relationships developed over 20 years, while Brunswick has strong distribution and warehousing capabilities. Also the companies have very little customer overlap. Combined, the company will have the leading market share in the bike industry." Chris Hornung, CEO and founder of Pacific Cycle, was one of the pioneers of marketing higher quality bicycles to the mass merchandise market. "Over the past ten years, Pacific Cycle has consistently delivered high quality bicycles to mass merchandisers," said Hornung. "Now that we're looking to take this company to a higher level, Brunswick's distribution and customer contacts will be advantageous. In addition, together we will be able to offer a full range of quality bicycles to consumers with three established brand names-Mongoose, Pacific, and Roadmaster." Rich Kracum said one of the most exciting developments that will come from the acquisition of Brunswick Bicycles is the top quality management that will join the Pacific team. "This investment is a clear continuation of Wind Point's strategy -- to partner with outstanding management teams and support them by providing the capital necessary for continued organic growth and acquisitions," commented Kracum. "Brunswick Bicycles brings everything we are looking for in an acquisition, including strong incumbent management. Both senior management teams are excited about working together." About Wind Point Partners Wind Point Partners is a private equity investment firm with offices in Chicago and Southfield, Michigan. Established in 1983, Wind Point has successfully invested in more than 70 privately held companies. Wind Point focuses on partnering with world-class executives to build outstanding companies via acquisition and organic growth. Additional information about Wind Point is available at www.windpointpartners.com . About Pacific Cycle Pacific Cycle is a supplier of bicycles to mass merchant retailers and is based in Madison, Wisconsin. Find out more about Pacific Cycle products at www.pacific-cycle.com . About Brunswick Corporation Headquartered in Lake Forest, Ill., Brunswick Corporation is a marketer and manufacturer of leading consumer brands including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; Sea Ray, Bayliner and Maxum pleasure boats; Baja high-performance boats; Boston Whaler and Trophy offshore fishing boats; Life Fitness, Hammer Strength and ParaBody fitness equipment; Brunswick bowling centers, equipment and consumer products; and Brunswick billiards tables.
SOURCE Wind Point Partners
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