CHICAGO, Jan. 2 /PRNewswire/ -- Wind Point Partners, a private equity
investment firm with offices in Chicago, Ill. and Southfield, Mich., today
announced that one of its portfolio companies, Pacific Cycle, L.L.C.,
purchased Brunswick Corporation's (NYSE: BC) bicycle division: Brunswick
Brunswick Bicycles is a leading designer, marketer and distributor of high
quality bicycles. Brunswick markets Mongoose and Roadmaster brand bikes
through mass merchandisers. Brunswick also markets it Mongoose Pro product
line of competition-quality BMX and mountain bikes through sporting good
superstores and independent bike dealers.
"Brunswick Bicycles is a great match for Pacific," commented Rich Kracum,
managing director of Wind Point Partners. "Both companies are
well-positioned, leading competitors in the bicycle market, and each company
possesses highly complementary capabilities. For example, Pacific has
superior overseas supplier relationships developed over 20 years, while
Brunswick has strong distribution and warehousing capabilities. Also the
companies have very little customer overlap. Combined, the company will have
the leading market share in the bike industry."
Chris Hornung, CEO and founder of Pacific Cycle, was one of the pioneers
of marketing higher quality bicycles to the mass merchandise market. "Over
the past ten years, Pacific Cycle has consistently delivered high quality
bicycles to mass merchandisers," said Hornung. "Now that we're looking to
take this company to a higher level, Brunswick's distribution and customer
contacts will be advantageous. In addition, together we will be able to offer
a full range of quality bicycles to consumers with three established brand
names-Mongoose, Pacific, and Roadmaster."
Rich Kracum said one of the most exciting developments that will come from
the acquisition of Brunswick Bicycles is the top quality management that will
join the Pacific team.
"This investment is a clear continuation of Wind Point's strategy -- to
partner with outstanding management teams and support them by providing the
capital necessary for continued organic growth and acquisitions," commented
Kracum. "Brunswick Bicycles brings everything we are looking for in an
acquisition, including strong incumbent management. Both senior management
teams are excited about working together."
About Wind Point Partners
Wind Point Partners is a private equity investment firm with offices in
Chicago and Southfield, Michigan. Established in 1983, Wind Point has
successfully invested in more than 70 privately held companies. Wind Point
focuses on partnering with world-class executives to build outstanding
companies via acquisition and organic growth. Additional information about
Wind Point is available at www.windpointpartners.com .
About Pacific Cycle
Pacific Cycle is a supplier of bicycles to mass merchant retailers and is
based in Madison, Wisconsin. Find out more about Pacific Cycle products at
About Brunswick Corporation
Headquartered in Lake Forest, Ill., Brunswick Corporation is a marketer
and manufacturer of leading consumer brands including Mercury and Mariner
outboard engines; Mercury MerCruiser sterndrives and inboard engines; Sea Ray,
Bayliner and Maxum pleasure boats; Baja high-performance boats; Boston Whaler
and Trophy offshore fishing boats; Life Fitness, Hammer Strength and ParaBody
fitness equipment; Brunswick bowling centers, equipment and consumer products;
and Brunswick billiards tables.
SOURCE Wind Point Partners