NEW YORK, Nov. 23 /PRNewswire/ -- Enhanced TV provider Wink Communications and Home Box Office, the premium cable network, are working together to explore opportunities for interactive enhancements on select HBO programs. The enhancements would be available to subscribers in cable systems with access to Wink technology. Viewers with Wink capability are able to interact with an on-screen graphical overlay that allows them to access additional information on the programs they are watching with a click of the remote control. Possible HBO applications include: providing companion data for sports, documentaries, or other programs; contests, polls, and other interactive activities; and promoting upcoming programs. "Interactive entertainment brings new and interesting applications to traditional TV viewing," said John Billock, President, and U.S. Network Group at HBO. "Wink's technology allows us to explore offering enhanced content to our subscribers in Wink systems and adds even more value to the HBO experience." "Wink is pleased to be working with television's leading provider of high-quality, award-winning programming and a long-time technology pioneer," said Maggie Wilderotter, President and CEO of Wink Communications. "We are excited to explore optimal uses for Wink in the HBO environment that will benefit Wink viewers, affiliates and HBO." Wink Communications provides an end-to-end system for enhanced television services, and E-commerce transaction capture and routing services. Wink has formed strategic relationships with a number of television networks -- including CNN, CNBC, NBC, ESPN, Nickelodeon/Nick at Nite, TBS, TNT, The Weather Channel, VH1 and CableSoft -- and cable operators -- including Century Communications, Charter Communications, InterMedia Partners, and Bresnan. Wink Enhanced Broadcasting (TM) has been deployed in Japan since October 1996, and was initially deployed in the United States in June 1998 in Kingsport, Tennessee on an InterMedia Partners cable system. Additional information regarding Wink Communications can be found at www.wink.com. Home Box Office is the premium television programming division of Time Warner Entertainment Company, L.P., providing two 24-hour premium television services, HBO and Cinemax. Together, both networks reach more than 33 million subscribers in the United States via cable, C-band satellite, direct broadcast satellite (DBS) and microwave (MMDS), as well as in the lodging industry. Home Box Office's international ventures bring HBO branded services to more than 40 countries around the globe.
SOURCE Wink Communications