Wink Communications and HBO Explore Enhanced TV Opportunities

Nov 23, 1998, 00:00 ET from Wink Communications

    NEW YORK, Nov. 23 /PRNewswire/ -- Enhanced TV provider Wink Communications
 and Home Box Office, the premium cable network, are working together to
 explore opportunities for interactive enhancements on select HBO programs.
 The enhancements would be available to subscribers in cable systems with
 access to Wink technology.
     Viewers with Wink capability are able to interact with an on-screen
 graphical overlay that allows them to access additional information on the
 programs they are watching with a click of the remote control.  Possible HBO
 applications include:  providing companion data for sports, documentaries, or
 other programs; contests, polls, and other interactive activities; and
 promoting upcoming programs.
     "Interactive entertainment brings new and interesting applications to
 traditional TV viewing," said John Billock, President, and U.S. Network Group
 at HBO.  "Wink's technology allows us to explore offering enhanced content to
 our subscribers in Wink systems and adds even more value to the HBO
     "Wink is pleased to be working with television's leading provider of
 high-quality, award-winning programming and a long-time technology pioneer,"
 said Maggie Wilderotter, President and CEO of Wink Communications.  "We are
 excited to explore optimal uses for Wink in the HBO environment that will
 benefit Wink viewers, affiliates and HBO."
     Wink Communications provides an end-to-end system for enhanced television
 services, and E-commerce transaction capture and routing services.  Wink has
 formed strategic relationships with a number of television networks
 -- including CNN, CNBC, NBC, ESPN, Nickelodeon/Nick at Nite, TBS, TNT,
 The Weather Channel, VH1 and CableSoft -- and cable operators -- including
 Century Communications, Charter Communications, InterMedia Partners, and
 Wink Enhanced Broadcasting (TM) has been deployed in Japan since October
 1996, and was initially deployed in the United States in June 1998 in
 Kingsport, Tennessee on an InterMedia Partners cable system.  Additional
 information regarding Wink Communications can be found at
     Home Box Office is the premium television programming division of
 Time Warner Entertainment Company, L.P., providing two 24-hour premium
 television services, HBO and Cinemax.  Together, both networks reach more than
 33 million subscribers in the United States via cable, C-band satellite,
 direct broadcast satellite (DBS) and microwave (MMDS), as well as in the
 lodging industry.
     Home Box Office's international ventures bring HBO branded services to
 more than 40 countries around the globe.

SOURCE Wink Communications