NEW YORK, March 11 /PRNewswire/ -- Using the power of a top rated 50,000 watt all news radio station, the Long Island Contractors Association (LICA) and Local 138 of the Operating Engineers will be taking to the air over WINS on Friday, March 12th between the rush hours of 6 p.m. and 7 p.m. to publicly explore the failing commitment to protecting the region's bridges and roads.

John Duffy, who heads Local 138, explained, "Our message is about 30% unemployment among our construction trades. This is about looted government trust funds that were supposed to be set aside as an exclusive funding source for road repairs. This is about holding people accountable for ensuring Long Island will receive its fair share of funding, given the amount of taxes we pay to the state."

LICA executive director, Marc Herbst, "The heavy construction industry recognizes that in this Information Age we have an obligation to use every medium possible to get our message out. That includes e-mail, Facebook, news conferences, opinion essays and paid messaging on a broadcast station that is listened to by every significant opinion maker in the region. That would be 1010 WINS. We intend to make sure everyone in the region knows what's at stake and where the governmental failures are."

Throughout the hour, a unified message from construction's labor and management will be heard through an exclusive series of paid messages that include a series of two minutes question and answer sessions between Herbst, Duffy, Charles Harkin of Dockbuilders Local 1456 and a WINS broadcast journalist.

"This is an unprecedented communications effort," said Herbst. "But then again, these are unprecedented times and we need to publicly advocate on behalf of the taxpayers' biggest investment – our public infrastructure."

www.licanys.org

SOURCE Long Island Contractors Association

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