Wipe Your Poison Plant Worries Away This Summer

New CORTAID(R) Poison Ivy Care Toxin Removal Cloths Provide On-the-Go

Relief Anytime, Anywhere

    SKILLMAN, N.J., May 2 /PRNewswire/ -- "Leaves of three, let them be."
 According to this old rhyme, avoiding poison plants should be easy this
 summer. However, for the nearly 85 percent of the population that are
 susceptible to a reaction from poison ivy, oak or sumac, avoiding poison
 plant reactions is anything but!(1)
     CORTAID(R), the leader in itch relief technology, has made treating
 poison plant exposure, the cause of the most common allergic reaction in
 the U.S, easy with the new CORTAID(R) Poison Ivy Care Toxin Removal Cloths.
 These individually wrapped, pre-moistened cloths quickly and effectively
 remove the urushiol, or the oil in poison plants that causes the allergic
 reaction, from the skin.
     CORTAID(R) Poison Ivy Care Toxin Removal Cloths are specially designed
 for portability and ease of use so that outdoor enthusiasts - campers,
 hikers, travelers, and families that simply enjoy the great outdoors - can
 use them on the trail, at the campsite and in the garden. Each wrapped
 cloth, which is small enough to easily fit in a backpack, golf bag, purse,
 first aid kit, or even a back pocket, unfolds to an 8" x 7" wipe and works
 without water.
     The patent-pending combination of ingredients and the structure of
 CORTAID(R) Poison Ivy Care Toxin Removal Cloths provide a technically
 advanced defense against the itchy outbreak. The unique alcohol-free
 cleansing formula is specially designed to encapsulate urushiol and prevent
 it from binding to the skin. The honeycombed structure of the removal cloth
 lifts the urushiol from the skin, wicking it away and trapping it in the
 cloth, cleansing the skin of urushiol.
     To use CORTAID(R) Poison Ivy Care Toxin Removal Cloths, fully unfold
 the cloth and simply wipe skin that has been exposed to poison plants. Fold
 the cloth to use the other side, and then wipe skin again. The wipe can
 also be used to clean gear, tools, bikes, boots and other objects that have
 been exposed to urushiol.
     CORTAID(R) Poison Ivy Care Toxin Removal Cloths are available at drug
 stores, food and mass merchandisers nationwide. Suggested retail price for
 a box of six wipes is $9.99. For more information, visit www.cortaid.com.
     ABOUT CORTAID(R)
     CORTAID(R) Brand products are marketed by Johnson & Johnson Consumer
 Products Company, division of Johnson & Johnson Consumer Companies, Inc.,
 which develops and markets baby care, wound care and skin care products
 that incorporate the latest innovations to address the needs of consumers
 and health care professionals. The portfolio includes heritage brands such
 as JOHNSON'S(R) Baby and BAND-AID(R) Brand as well as leading skin care
 brands such as AVEENO(R) and CLEAN & CLEAR(R).
     (1) American Academy of Dermatology, Poison Ivy, Oak and Sumac, Public
 Resource Center, "Recognizing Poison Ivy"
 http://www.aad.org/public/Publications/pamphlets/Poison_IvyOakSumac.htm_
     Contact:
     Joanna Young
     RF|Binder Partners
     (212) 994-7556
     Joanna.young@rfbinder.com
 
 

SOURCE CORTAID(R)