GENEVA and RIO DE JANEIRO, June 17, 2013 /PRNewswire/ --
WISeKey, a leading Geneva-based information security specialist and World Economic Forum Global Growth Company, is a Platinum sponsor and featured speaker at the June 17th FT/IFA Business of Football Summit 2013 in Rio. WISeKey and its Latin American division, WISeKey Liber, will be presenting its ground-breaking online home to fans, WISfans© Connect, the social media app and ecosystem.
International sports teams with global brands and iconic players recognize that their greatest asset is their fan base. In partnership with leading football clubs, WISfans© harnesses original content created by players and their clubs via social media platforms, and further enriches this with exclusive content from current and legendary club players, thus empowering their fans' mobile experience, and creating a rich social platform for engagement.
WISfans© taps into a football club's enormous, worldwide supporter ecosystem (blogs, match reports, videos, photos, fan-supported social campaigns, Twitter, Facebook, all sporting forums), to bring fans the most exciting and relevant content. WISfans© cuts through the noise to give fans real-time interaction with their favourite players, as well as fun digital features such as biometric resemblance comparisons to club players.
FC Barcelona and CR Flamengo already use WISfans© to engage their global fan base with exclusive content and player access, and WISeKey also distributes exclusively Real Madrid mobile content in China.
"In this global world where everything happens by smartphone, FC Barcelona has made a firm commitment to approach their followers through their device via FCB Connect. Initiatives such as this allow the fans, wherever they are, to take their club in their pocket," said Dídac Lee, Board Member and Director, FC Barcelona Technology.
Press contacts: WISeKey Liber, Ms. Satu Kulmala, +41-78-676-4745, firstname.lastname@example.org
SOURCE WISeKey SA