With Jovani's Latest, A Timeless Fashion Statement In today's fashion world, it's important to be cutting edge, but equally important to have long-lasting style

LOS ANGELES, Oct. 4, 2012 /PRNewswire/ -- Jovani's fashions for this autumn, as well as still-to-come designs for 2013 are designed to keep you looking stylish for years.

It's a tragic fact: Italy may be the world's fashion capitol, but in its suffering economy, it's one place where luxury items have to be durable. Consequently, the average Italian is spending less on new fashion than most other industrialized nations. How sad to see this happen in the home of Versace, Armani, Gucci and the rest.

Here in The USA, we're not in the midst of a spending free-for-all either, but luxury is making a comeback, as evidenced by the meteoric rise of Jovani over the past few years. However, the back-to-basics approach of some of the major brands across the Atlantic has had an effect on designers all over the world, including Jovani. Consequently, the idea that a dress imbued with timelessness could (and should) be cutting edge is making a big splash in Jovani's collection of party dresses, and soon will be making an impact on your closet for years to come.

That's not to say there's necessarily a move toward more conservative styles at Jovani. Jovani still prioritizes fun and whimsy, but by emphasizing some of the most tried-and-true flourishes, Jovani has made it almost impossible for time's ravages send your prom dresses to the secondhand store. Although a shopper coming upon one of these Jovani numbers on a search for homecoming dresses would be making quite a find.

Taking style number 157999 as an example, Jovani clearly makes the case that contemporary style needn't be sacrificed for timeless elegance in couture dresses. One shouldered, it may be, and adorned with floral appliques to ensure that the wearer conveys a sense of fun, and joie de vivre, this gown makes the wearer nonetheless the pinnacle of class and good taste.

The best news about Jovani's dresses is that they're not priced to be luxury items, despite being long-lasting fashion statements. These future staples of your dress collection, frequently spotted on red carpets and at premier events in Hollywood, are priced to move, and available at a retailer near you. Check for retailer details by visiting them online at www.jovani.com, where you can browse their collection, and find out where to buy.

SOURCE Jovani



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