Beta Launches, Aiming to Change the Face of Investing

NEW YORK, Oct. 26 /PRNewswire/ -- Kapitall (www.kapitall.com), a revolutionary new online investing platform designed to transform the investing experience for the next generation of investors, today announced the launch of its first generation beta.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091026/NY97472-a)

(Photo: http://www.newscom.com/cgi-bin/prnh/20091026/NY97472-b)

Traditional financial sites make investing feel like a chore consisting of uninspiring or daunting tasks. Kapitall makes investing feel like something entirely different - a form of play - that speaks directly to the Gaming Generation and the way they prefer to engage, learn, and interact.

"We believe that investing is an adventure - it's fun, it's challenging, and the more you get into it, the more you get out of it. Our passion is to make the experience of investing as rewarding as the results," said Gaspard de Dreuzy, Kapitall's founder and CEO.

With Kapitall, anyone can:

• Learn the basics of investing to build their mastery level
• Find investing ideas using a ground-breaking drag & drop interface
• Study their ideas with our powerful, but intuitive research tools
• Share research, portfolios, and investing ideas with fellow Kapitallists
• Invest in stocks using practice portfolios or - coming soon - make real trades
  

Over the next few months, Kapitall will be rolling out more features and tools, enhancing existing ones and looking for other ways to improve the way people invest.

About Kapitall

Kapitall is an online investing company based in SoHo, New York City that was founded in March 2008 by a team of leading designers, developers and technologists from Apple, Bloomberg, Morgan Stanley, ShareBuilder, and the video game industry.

Go behind the scene as we develop Kapitall at: http://www.backstage.kapitall.com.

Follow us on Twitter: www.twitter.com/TheKapitall.

    Kapitall: Victoria Alexander
    Phone: (917) 238 8912
    Email: victoria@kapitall.com

    Spark PR: Ellen Edelman
    Phone: (908) 322 8998
    Email: Ellen@sparkpr.com

SOURCE Kapitall

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