Wize Commerce Develops New Type Of Online Ad To Boost Sales
Real-time Social Data Ads Enhance Click-Through-Rates by 10%
SAN MATEO, Calif., Jan. 30, 2013 /PRNewswire/ -- Today, Wize Commerce™ (www.wizecommerce.com), a global leader in online optimization and traffic acquisition technology, announced it has developed a new type of online banner advertisement, Real-time Social Data Ads, which entice potential customers to click on a product ad by showcasing constantly-updated and relevant information. The ads will include social data like the number of times a product has been tweeted or liked on Facebook, as well as recent drops in price, special offers like free shipping, available coupons, and how many recent purchases have been made.
[See Examples of Ads HERE]
The ads, which have already increased click-through rates by 10 percent, are currently used exclusively on Wize Commerce's comparison shopping site Nextag, and will be made available for all Wize Commerce customers in the months ahead. The ads showcase data from Wize Commerce's proprietary Rover social analytics system, which measures customer interest in products based on consumer discussions on social media platforms like Twitter and Facebook, product views, and actual purchases.
Additionally, Real-time Social Data Ads highlight information from Nextag's Radar tool, which acts as a wish list for shoppers to help monitor price changes of their most desired products. Together, these systems are used to generate much of the data that is ultimately included in Real-time Social Data Ads.
"Today's online shoppers are getting savvier, and it is increasingly difficult for retailers to draw their attention to traditional banner advertisements – let alone get them to take the next step and actually click through," said Jeff Katz , CEO of Wize Commerce. "But potential customers are more likely to be interested in a product if they see that it is popular and being shared on the social media channels they trust and use on a daily basis – and that's where Real-time Social Data Ads come in."
These new online ads are the next step in Wize Commerce's ongoing efforts to understand not just how the use of social data can lead to better, more effective digital marketing strategies – but how to provide merchants with better results for the same marketing spend.
About Wize Commerce
Wize Commerce™ (formerly Nextag, Inc.) is a global leader in online optimization and traffic acquisition technology. For over a decade we have been helping clients maximize their revenue and traffic using optimization technologies that operate on a massive scale and across digital ecosystems. Wize Commerce owns and operates Nextag, guenstiger.de, and FanSnap as part of a global shopping network all of which utilize our integrated optimization and traffic acquisition technologies. Wize Commerce currently drives over $1.1 billion in worldwide sales through its online shopping network and partner sites. Wize Commerce is headquartered in San Mateo, CA, with offices in Chicago, Tokyo, Hamburg, Drogheda, Ireland and Gurgaon, India.
For more information please visit www.wizecommerce.com.
SOURCE Wize Commerce
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