Woolite Celebrates Women and True Love at Girl's Night Out ~ Experiential WooliteWashed Campaign Expands to Simon Property Group Malls on October 11
NEW YORK, Oct. 8, 2012 /PRNewswire/ -- Reckitt Benckiser, the parent company of Woolite®, announced today the continuation of its WooliteWashed campaign by teaming up with Simon Property Group, Inc. for Girl's Night Out on Thursday, October 11. Taking place at 64 participating Simon® Malls, consumers will have the opportunity to engage in shopping, exclusive spa treatments, and food tastings unique to their locations.
"At our core, Woolite believes that a single article of clothing can be the difference-maker between a good and a great night," says Tara Murphy, marketing director, Reckitt Benckiser. "Whether it is that perfect pair of jeans or your favorite LBD, you can have an emotional, transformative connection with your clothes. We want to help make that true love last by sharing our WooliteWashed experience with consumers across the US, and Girl's Night Out is the perfect venue."
"It is important for women to enjoy vibrant personal relationships with other women," said Lisa Bennett, Assistant Vice President of Business Development at Simon Property Group. "We want to promote those relationships at a place they love to be – their local Simon mall."
This past September, Woolite embarked on one of the boldest campaigns that the laundry detergent category has ever seen by debuting its WooliteWashed campaign during New York Fashion Week. The iconic brand stepped out of the laundry room and onto the streets of SoHo's chic shopping district with the opening of its very own boutique, featuring the latest, everyday fashions.
True to the brand's campaign slogan, "WooliteWashed. Clothes look like new, longer", each item showcased was washed in Woolite so that consumers experienced the product's benefits firsthand. The experiential pop-up was named a "Top Idea" by BizBash and "Top Pop-Up Shop at Fashion's Night Out" by Racked NY.
Girl's Night Out attendees will also receive WooliteWashed limited-edition garments and accessories, pre-washed in Woolite, previously sold at the boutique. The five notable designers featured will be: Dannijo, Felix Rey, LNA, Laundry by Shelli Segal, and Timo Weiland. Items have a retail value of $28 - $60. The first 100 consumers attending Girl's Night Out at one of 18 participating malls in New York, Los Angeles, Dallas, San Francisco, Boston, Atlanta, Philadelphia and Washington DC, will receive a gift bag, containing one of the items mentioned.
About Reckitt Benckiser:
Reckitt Benckiser (RB), the parent company of Woolite, is a global consumer goods leader in health, hygiene and home. With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 25 of companies listed on the London Stock Exchange. Since 2000 net revenues have doubled and the market cap has quadrupled. Today it is the global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation. It's health, hygiene and home portfolio is led by 19 global powerbrands including Nurofen, Strepsils Gaviscon, Mucinex, Durex, Scholl, Lysol, Dettol, Clearasil, Veet, Harpic, Bang, Mortein, Finish, Vanish, Woolite, Calgon, Airwick, and French's, and they account for 70% of net revenue. RB people are at the heart of the company's success. They have an intense drive for action and a desire to outperform wherever they focus, including in CSR where the company is reducing its Carbon footprint by 20% by 2020 and has a global partnership with Save the Children. The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries, The Company employs about 32,000 people worldwide. www.rb.com
About Simon Property Group
Simon Property Group, Inc. (NYSE: SPG) is an S&P 100 company and the largest real estate company in the world. The Company currently owns or has an interest in 332 retail real estate properties in North America and Asia comprising 241 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S. For more information, visit the Simon Property Group website at www.simon.com.
SOURCE Reckitt Benckiser