Work Hard? Play Hard? It's Not the Countries You Might Think ... NOP World Compares Work/Life Balance Across the Globe

-Launches Culture Score(TM) Index of Global Lifestyle Issues-



08 Nov, 2004, 00:00 ET from NOP World

    NEW YORK, Nov. 8 /PRNewswire/ -- NOP World today launched its Culture
 Score(TM) Index, an ongoing series that offers a global perspective on
 lifestyle issues across 31 countries.  Focusing on Work/Life balance, the
 first index reveals Sweden striking the most precise balance, with 36.7 hours
 per week at work and 36.4 hours per week at "play."
     Play activities are defined as watching TV, reading, socializing with
 friends and spending time with children and grandchildren.  Hours were self-
 reported, and the global averages spent per week are 40.6 hours at work and
 39.2 hours at play (setting the index baseline of 100).
     The countries in which employed people most equally divide their time are:
 
                                       Mean Weekly Hours Spent
                            At Work    Total at "Play"   Work/Life Index
     Sweden                  36.7           36.4              97
     China                   40.9           40.4              98
     Spain                   37.8           37.3              98
     Indonesia               42.9           42.2              98
     Egypt                   49.4           48.6              98
 
     Employed respondents in the US and the UK report spending more time at
 "play" (41.7 hours in the US per week, 39.2 hours in the UK) than at work
 (38.3 hours in the US per week, 36.1 hours in the UK).  However, they are not
 among the most "life-oriented."
 
     The top five life-focused countries are:
 
                                       Mean Weekly Hours Spent
                            At Work    Total at "Play"    Work/Life Index
 
     Philippines             32.0            41.1              75
     Thailand                47.4            54.1              85
     Brazil                  40.7            46.4              85
     Argentina               42.8            48.3              86
     Canada                  34.8            38.0              88
 
     In contrast, the five countries most focused on work are:
 
                                      Mean Weekly Hours Spent
                            At Work    Total at "Play"    Work/Life Index
 
     Korea                   50.7            30.7             159
     Hong Kong               48.6            34.8             135
     Turkey                  56.8            42.3             130
     India                   45.4            35.1             125
     Singapore               44.1            34.9             122
 
     "In today's global economy, people across the world are feeling pressure
 and economic tension," says Paul Leinberger, Global Director, NOP World.  "As
 shown in the data, the majority of the countries who are focused more on play
 still spend at least 40 hours a week at work.  The longer work week is
 becoming a social norm, transcending local culture."
     The complete findings of the Culture Score(TM) Work/Life Index are as
 follows:
 
                                       Mean Weekly Hours Spent
                            At Work    Total at "Play"    Work/Life Index
 
     Total Global Employed   40.6            39.2             100
 
     Korea                   50.7            30.7             159
     Hong Kong               48.6            34.8             135
     Turkey                  56.8            42.3             130
     India                   45.4            35.1             125
     Singapore               44.1            34.9             122
     Saudi Arabia            43.5            36.4             115
     Czech Republic          42.1            35.7             114
     Germany                 37.1            31.6             113
     Mexico                  41.6            36.2             111
     Japan                   38.9            34.3             110
     Hungary                 42.3            37.9             108
     Russia                  40.3            36.2             107
     Poland                  42.5            38.9             105
     Taiwan                  50.9            47.5             103
     France                  34.1            33.1              99
     Italy                   40.1            39.1              99
     Indonesia               42.9            42.2              98
     Egypt                   49.4            48.6              98
     Spain                   37.8            37.3              98
     China                   40.9            40.4              98
     Sweden                  36.7            36.4              97
     South Africa            33.1            34.0              94
     Australia               35.0            37.0              91
     Venezuela               42.6            45.5              90
     UK                      36.1            39.2              89
     USA                     38.3            41.7              89
     Canada                  34.8            38.0              88
     Argentina               42.8            48.3              86
     Brazil                  40.7            46.4              85
     Thailand                47.4            54.1              85
     Philippines             32.0            41.1              75
 
     About the Culture Score(TM) Work/Life Index ...
     The Culture Score Index Series is based on further analysis of the NOP
 World Roper Reports Worldwide(R) survey, which includes in-depth personal
 interviews with more than 30,000 people age 13 to 65 across 31 countries.  The
 data is weighted to the sampled population in each country. The Work/Life
 Index for each country compares the work-life ratio for each country with that
 of the global population surveyed. The work-life ratio is the number of
 self-reported work hours, compared with the sum of self-reported play hours
 (watching TV, reading, socializing with friends around town and spending time
 with children and grandchildren) among employed people.
     Upcoming NOP World Culture Score(TM) Indexes will cover global issues,
 such as community involvement, health and spirituality.
     For more information about Culture Score, please contact Sara Preschel at
 212-752-8338 / spreschel@psbpr.com or Anna Lovejoy at + 44 (0) 20 7890 9710 /
 alovejoy@nopworld.com.
 
     About NOP World ...
     A leading supplier of syndicated and custom research, NOP World is a
 wholly-owned subsidiary of UK-based United Business Media.  Through
 industry-specific business units, it offers focused expertise across six
 areas-automotive, business and technology, consumer and retail, financial
 services, health and media.  Industry specialists are supported by five
 Centers of Excellence.  Four focus on the key stages of the marketing cycle-
 Market Opportunity, Brand Strategy, Marketing Effectiveness and Customer
 Management.  The fifth-NOP World's Research Center of Excellence-provides
 best-in-field research design, methodologies and analytics.
     NOP World was formed earlier this year, by uniting US and European
 research leaders, including Allison-Fisher ...  Market Measures/Cozint ...
 Mediamark Research Inc. ... NOP Automotive ... NOP Healthcare ... NOP Research
 Group ...  RoperASW ... RoperNOP Consulting ... Strategic Marketing
 Corporation ... and Eurisko.
 
     About United Business Media ...
     United Business Media plc (http://www.unitedbusinessmedia.com) is a
 leading provider of business information services to the technology,
 healthcare, media, automotive, financial services and property industries.
 UBM offers services in news distribution, market research, publishing and
 events to customers across the globe.  Its brands include PR Newswire, the
 world's leading corporate news distribution service; NOP World, one of the
 largest market research groups globally; and CMP, the business-to-business
 media and exhibition group operating in hi-tech, healthcare, property,
 entertainment, jewelry and fashion in the US, UK, Asia and Europe.
 
 

SOURCE NOP World
    NEW YORK, Nov. 8 /PRNewswire/ -- NOP World today launched its Culture
 Score(TM) Index, an ongoing series that offers a global perspective on
 lifestyle issues across 31 countries.  Focusing on Work/Life balance, the
 first index reveals Sweden striking the most precise balance, with 36.7 hours
 per week at work and 36.4 hours per week at "play."
     Play activities are defined as watching TV, reading, socializing with
 friends and spending time with children and grandchildren.  Hours were self-
 reported, and the global averages spent per week are 40.6 hours at work and
 39.2 hours at play (setting the index baseline of 100).
     The countries in which employed people most equally divide their time are:
 
                                       Mean Weekly Hours Spent
                            At Work    Total at "Play"   Work/Life Index
     Sweden                  36.7           36.4              97
     China                   40.9           40.4              98
     Spain                   37.8           37.3              98
     Indonesia               42.9           42.2              98
     Egypt                   49.4           48.6              98
 
     Employed respondents in the US and the UK report spending more time at
 "play" (41.7 hours in the US per week, 39.2 hours in the UK) than at work
 (38.3 hours in the US per week, 36.1 hours in the UK).  However, they are not
 among the most "life-oriented."
 
     The top five life-focused countries are:
 
                                       Mean Weekly Hours Spent
                            At Work    Total at "Play"    Work/Life Index
 
     Philippines             32.0            41.1              75
     Thailand                47.4            54.1              85
     Brazil                  40.7            46.4              85
     Argentina               42.8            48.3              86
     Canada                  34.8            38.0              88
 
     In contrast, the five countries most focused on work are:
 
                                      Mean Weekly Hours Spent
                            At Work    Total at "Play"    Work/Life Index
 
     Korea                   50.7            30.7             159
     Hong Kong               48.6            34.8             135
     Turkey                  56.8            42.3             130
     India                   45.4            35.1             125
     Singapore               44.1            34.9             122
 
     "In today's global economy, people across the world are feeling pressure
 and economic tension," says Paul Leinberger, Global Director, NOP World.  "As
 shown in the data, the majority of the countries who are focused more on play
 still spend at least 40 hours a week at work.  The longer work week is
 becoming a social norm, transcending local culture."
     The complete findings of the Culture Score(TM) Work/Life Index are as
 follows:
 
                                       Mean Weekly Hours Spent
                            At Work    Total at "Play"    Work/Life Index
 
     Total Global Employed   40.6            39.2             100
 
     Korea                   50.7            30.7             159
     Hong Kong               48.6            34.8             135
     Turkey                  56.8            42.3             130
     India                   45.4            35.1             125
     Singapore               44.1            34.9             122
     Saudi Arabia            43.5            36.4             115
     Czech Republic          42.1            35.7             114
     Germany                 37.1            31.6             113
     Mexico                  41.6            36.2             111
     Japan                   38.9            34.3             110
     Hungary                 42.3            37.9             108
     Russia                  40.3            36.2             107
     Poland                  42.5            38.9             105
     Taiwan                  50.9            47.5             103
     France                  34.1            33.1              99
     Italy                   40.1            39.1              99
     Indonesia               42.9            42.2              98
     Egypt                   49.4            48.6              98
     Spain                   37.8            37.3              98
     China                   40.9            40.4              98
     Sweden                  36.7            36.4              97
     South Africa            33.1            34.0              94
     Australia               35.0            37.0              91
     Venezuela               42.6            45.5              90
     UK                      36.1            39.2              89
     USA                     38.3            41.7              89
     Canada                  34.8            38.0              88
     Argentina               42.8            48.3              86
     Brazil                  40.7            46.4              85
     Thailand                47.4            54.1              85
     Philippines             32.0            41.1              75
 
     About the Culture Score(TM) Work/Life Index ...
     The Culture Score Index Series is based on further analysis of the NOP
 World Roper Reports Worldwide(R) survey, which includes in-depth personal
 interviews with more than 30,000 people age 13 to 65 across 31 countries.  The
 data is weighted to the sampled population in each country. The Work/Life
 Index for each country compares the work-life ratio for each country with that
 of the global population surveyed. The work-life ratio is the number of
 self-reported work hours, compared with the sum of self-reported play hours
 (watching TV, reading, socializing with friends around town and spending time
 with children and grandchildren) among employed people.
     Upcoming NOP World Culture Score(TM) Indexes will cover global issues,
 such as community involvement, health and spirituality.
     For more information about Culture Score, please contact Sara Preschel at
 212-752-8338 / spreschel@psbpr.com or Anna Lovejoy at + 44 (0) 20 7890 9710 /
 alovejoy@nopworld.com.
 
     About NOP World ...
     A leading supplier of syndicated and custom research, NOP World is a
 wholly-owned subsidiary of UK-based United Business Media.  Through
 industry-specific business units, it offers focused expertise across six
 areas-automotive, business and technology, consumer and retail, financial
 services, health and media.  Industry specialists are supported by five
 Centers of Excellence.  Four focus on the key stages of the marketing cycle-
 Market Opportunity, Brand Strategy, Marketing Effectiveness and Customer
 Management.  The fifth-NOP World's Research Center of Excellence-provides
 best-in-field research design, methodologies and analytics.
     NOP World was formed earlier this year, by uniting US and European
 research leaders, including Allison-Fisher ...  Market Measures/Cozint ...
 Mediamark Research Inc. ... NOP Automotive ... NOP Healthcare ... NOP Research
 Group ...  RoperASW ... RoperNOP Consulting ... Strategic Marketing
 Corporation ... and Eurisko.
 
     About United Business Media ...
     United Business Media plc (http://www.unitedbusinessmedia.com) is a
 leading provider of business information services to the technology,
 healthcare, media, automotive, financial services and property industries.
 UBM offers services in news distribution, market research, publishing and
 events to customers across the globe.  Its brands include PR Newswire, the
 world's leading corporate news distribution service; NOP World, one of the
 largest market research groups globally; and CMP, the business-to-business
 media and exhibition group operating in hi-tech, healthcare, property,
 entertainment, jewelry and fashion in the US, UK, Asia and Europe.
 
 SOURCE  NOP World