BROOKFIELD, Wis., Feb. 24, 2011 /PRNewswire-USNewswire/ -- The Direct Response Forum (DRF), the premier trade association for payments professionals, with over 500 members, will hold its annual forum on Monday, August 8th through Wednesday, August 10th, 2011 in sunny San Diego. The DRF annually draws top tier experts from the field of card-not-present transactions.  This year's meeting will be hosted by Digital River, a global provider of ecommerce solutions.

This year's Direct Response Forum, Cruising Through Payment Challenges, will provide a variety of educational sessions designed to give direct merchants real-time strategies for streamlining payment processes and cutting costs.  The educational sessions will feature leading experts including:

• Dr. Topher Morrison, author, "Bullet Proof – How To Survive In A Slow Economy"
• Mark Sanborn, author, "The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into the Extraordinary"
• Jay Hawkins, Sr. Economist, Visa International, 2011 Economic Trends In Payments
• Anita Boomstein, Partner, Hughes, Hubbard, & Reed, LLP, Legal and Regulatory Update

"Many of the top retailers in the world, collectively conducting billions of dollars in credit card transactions annually, attend the Direct Response Forum. This is the event to attend if you want to learn the best practices in the payment industry," says Chantal Gaspie, DRF Executive Chair.

DRF 2011 will include valuable information on the latest trends in mobile payments, data security, chargebacks, global payment strategies, regulatory issues, prepaid card insights, and recurring payment challenges. Registration information is available at http://www.directresponseforum.org.

About Direct Response Forum, Inc.

The Direct Response Forum (www.directresponseforum.org) brings together leading direct merchants, acquirers, card companies, and service providers for two days of interactive panels, breakout sessions, and roundtable discussions focused on key topics affecting the customer/card-not-present (CNP) merchant community.  The Direct Response Forum is a not-for-profit educational organization that is managed by a Board of Directors of executives at leading companies including Aegon Direct Marketing Services, Affinion Group, Ancestry.com, Digital River, Expedia Inc., L.L. Bean Inc., ShopNBC, and Western Union.

SOURCE Direct Response Forum, Inc.

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www.directresponseforum.org