World Fair Trade Day Cleans Up with Dr. Bronner's Magic Soaps

Major Events Planned in 70 Countries, Including "Get Clean With a Clean

Conscience" Fair Trade Hand Washing Break with Dr. Bronner's

May 13, 2008, 01:00 ET from Dr. Bronner's Magic Soaps

    SAN DIEGO, May 13 /PRNewswire-USNewswire/ -- On May 10th thousands of
 Fair Trade activists world wide played host to Fair Trade chocolate
 tastings, coffee breaks, speakers, festivals, and the first ever Fair Trade
 hand washing break as part of World Fair Trade Day. Here in the United
 States the Fair Trade Resource Network and Fair Trade Towns have teamed up
 to inspire Fair Trade work breaks from May 10 - May 18. As the first body
 care brand to go Fair Trade, Dr. Bronner's is proud to be sponsoring World
 Fair Trade Day and to be highlighted in events across the nation.
     From San Diego, home to Dr. Bronners, to North Hampton, MA the 6th town
 in America to unanimously pass the "Buy Local, Buy Fair" resolution, to
 college campuses and street corners all across the country, people will be
 taking a moment out of their work day to wash with Dr. Bronner's, receive
 free samples, and learn about Dr. Bronner's Fair Trade and organic products
 including liquid soap, lotion, lip balm, shaving gel, hair conditioner,
 hair creme, bar soap, and body balm. At Cafe Monto in San Diego, Jacqueline
 DeCarlo author of Fair Trade - a Beginners Guide will be joining hundreds
 of others around the world in an attempt to break the Guinness Book of
 World Records for largest coffee break. In Washington DC people will gather
 at Capital Hemp, Washington, DC's first all hemp store, to explore the many
 uses of Dr. Bronners Fair Trade soap and stand in solidarity with small
 farmers and workers. The Global Gallery of Columbus is committed to washing
 their dinner dishes with Dr. Bronners and then getting down to music and
 dance performances. The usual bar crawl in Milwaukee has been changed to
 the "Fair Trade Crawl" as people go from store to store getting Fair Trade
 products instead of beer. The party begins May 10 and events go through May
     Dr. Bronner's ingredients from all over the planet support
 environmental sustainability and farm worker health by not using chemical
 fertilizers and pesticides and using natural methods for improving soil
 fertility and productivity. Along with concern for the earth Dr. Bronner's
 is committed to ensuring that small organic farmers and farm workers
 receive fair pricing and wages. All major ingredients in Dr. Bronner's
 world renowned soaps come from certified Fair Trade and organic sources,
 including coconut, palm, and olive oil.
     Dr. Bronner believed "Constructive Capitalism is where you share the
 profit with the workers and the earth from which you made it!" Today this
 legacy is kept alive by guaranteeing farmers a price which covers cost of
 production and a decent return, even when market prices collapse, with an
 organic premium paid on top. Also Dr. Bronners provides employees with
 generous salaries and benefits, capping executive pay at five times the
 lowest paid position.
     "Sponsoring World Fair Trade Day is just one way we are working to make
 a difference. By sourcing 95% of our raw materials from Fair Trade farms we
 are creating an ethical quality product that people can enjoy. We encourage
 people to buy Fair Trade year round and we hope to raise awareness
 throughout the month of May," said David Bronner, President of Dr.
     For more information on creating a Fair Trade "Get Clean With a Clean
 Conscience" break go to or email, and
 for more information on World Fair Trade Day go to
     CONTACT: Ryan Fletcher

SOURCE Dr. Bronner's Magic Soaps