World-Famous Crunch Fitness Announces New Club at Reston Town Center
NEW YORK, May 9, 2013 /PRNewswire/ -- US Fitness Group of McLean, Virginia is firing up more cutting edge fitness options and bringing the world-famous, Crunch Fitness, to the acclaimed Reston Town Center. The club is due to open in the Fall of 2013.
Crunch, the health club chain best known for making serious fitness fun through unique programming and cutting-edge training, brings their 'No Judgments' philosophy and fusion of fitness meets entertainment to join this community of shopping, dining and entertainment. Crunch is known for creating unique programming that caters to an exceedingly diverse membership and has raised the bar for the entire fitness industry. Crunch provides members with the most innovative fitness equipment and classes, along with industry-leading instructors and expert personal trainers.
Local fitness pioneers and Co-CEO's of US Fitness Holdings LLC, Kirk and John Galiani, known for purchasing, developing and later selling the largest international co-ed gym chain in the world, are thrilled to introduce their third Crunch location to the Washington DC area. The Galianis currently own and operate clubs throughout the Mid-Atlantic region and have a platform that matches each club brand with the demographics of the specific market. They are utilizing their global experience to design the new Reston Town Center facility using the best of the best from clubs around the world.
"The Crunch brand and the demographics of Reston Town Center are very well aligned. With the energy of Reston Town Center and the vibrant and entertaining aspects of the Crunch brand, the two are a perfect match," said John Galiani. "We are very excited about this location. We clearly view Reston Town Center as the premier town center in the country and are proud to be part of such a trophy property," said Kirk Galiani.
Ray Ritchie, National Director of Acquisitions and Development for Boston Properties said, "As we considered adding amenities to the existing world-class, mixed-use development in Reston Town Center, we knew that a best in class fitness center would be ideal and Crunch Fitness fits that bill perfectly. Boston Properties is excited that Crunch and the Galiani brothers will be bringing their special brand of fitness to Reston Town Center and will greatly enhance the existing live work play environment that currently exists."
The US Fitness team is sparing no expense and is investing more than $4 Million to build this premiere fitness facility. The Reston Town Center Crunch location will feature 25,000 square feet of luxurious space, designed with the busy professional in mind. Understanding that work, play and fitness are a lifestyle, US Fitness Holdings is working with industry leading architects and interior designers to create the perfect space for this community, complete with beautiful finishes like designer Italian tiles, hard-wood and bamboo flooring and exotic granite. The club will feature state of the art amenities, like Crunch's world class Personal Training program, full-service spa-inspired locker rooms including saunas, a vast number of showers with towel and locker service, a relaxing lounge area where you can catch up on emails or just catch your breath, and multiple modern group fitness rooms that will deliver the world famous classes that Crunch is known for. Classes will be funky, cool and fresh, and taught by the region's top instructors. The club will feature a spacious main studio conducting fun and intense fat burning classes like Zumba® Sentao, POUND®, BOSU® Bootcamp, Chisel, BodyWeb w/TRX®, Jillian Michael's BODYSHRED™; and a variety of the latest yoga and Pilates classes; as well as a dedicated ride studio featuring serious sweat-inducing classes. The club will also be filled with over $1 Million of the best functional and conventional strength and cardio equipment available today.
Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments. Headquartered in New York City, and co-owned by New Evolution Ventures (NeV) and private-equity firm Angelo Gordon, Crunch serves over 200,000 members with 61 gyms worldwide, including 36 franchise locations CT, FL, TX, WA, OR, CA, NJ, VA, NY and Australia, and is rapidly expanding across the U.S. and around the globe. Go to www.crunch.com for more information.
The Reston Town Center is the internationally recognized urban core to the community of Reston, Virginia. The success of Reston Town Center comes from 35 years of careful planning. The amenities, from restaurants and hotels to recreational facilities, parks and public spaces all contribute to making Reston Town Center a world renowned 24x7, live, work, play environment. The American Institute of Architects recognized the quality of its design by honoring Reston Town Center with the Award for Excellence in Urban Design – a level of achievement unsurpassed by any other location in the Washington, D.C. region.
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