World Market for Gastrointestinal Devices, The

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Jan 11, 2012, 06:04 ET

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This report, The World Market for Gastrointestinal Devices, details the market for endoscopes and other devices used for treating gastrointestinal conditions. There are many factors behind the growth of this market. Cancer is one of leading reasons for surgery with more than 1 million new cases of colon/rectum cancer reported each year around the world. Obesity is another reason for growth. More and more people worldwide are turning to gastric bypass (bariatric surgery) and gastric banding to aide in their weight loss, thus increasing the need for gastrointestinal endoscopy.

Improved technology is another driver for the market. Newer technologies such as the capsule endoscopy and other devices have also increased this market. These miniaturized in-vivo robots assist by performing several surgical functions such as visualization but are not attached to or constrained by laparoscopic tool lever arms. Using robotic cameras inside the body simplifies port and tool placement.

Kalorama's World Market for Gastrointestinal Equipment provides device marketers, manufacturers and investors with market sizes and forecast for gastrointestinal devices, and equipment, including the following segments:

Endoscopes (Rigid, Flexible)
Capsule Endoscopes
Bariatric Surgery Devices
Ostomy Products
Enteral Feeding Pumps
Other

In addition the report provides the following data of important to understanding the gastrointestinal device market:

Regional Breakout of Market (US, Europe, Japan, ROW)
Product Offerings of Major Vendors
Market Share by Major Vendor
Recent Mergers and Acquisitions
Discussion of Key Industry Trends
U.S. and Europe Procedure Volumes (Appendectomy, Bariatric Surgery, Cholecystectomy, Endoscopy, Intestine Transplant, Liver Transplant, Pancreas Transplant)
Drivers of Conditions: Stress, Alchohol, Smoking and Caffeine Consumption.
Information on Bariatric Surgery Reimbursement, Upper GI/Colonoscopy Reimbursement, Cholecystectomy Reimbursement
Profiles of Leading Instrument and Equipment Suppliers

Knowing the competitors operating in any device market is crucial to understanding the opportunities. Kalorama has analyzed the key companies in the GI space. Coverage the following companies is included:

Boston Scientific Corporation
Conmed Corporation
Covidien Ltd.
Fujinon
Given Imaging, Ltd.
Johnson & Johnson (Ethicon Endo-Surgery)
Karl Storz GmbH & Co KG
Olympus Corporation
Pentax
Stryker Corporation
Welch Allyn

CHAPTER ONE: EXECUTIVE SUMMARY

Background

Scope and Methodology

Size and Growth of the Market

Key Issues and Trends Affecting Market

Leading Competitors

CHAPTER TWO: INTRODUCTION

Overview

Structural Organization of the Gastrointestinal System

The Mouth and Salivary Glands

Esophagus

Stomach

Small Intestines

Duodenum Section

Jejunum Section

Ileum Section

Large Intestines

Cecum Section

Colon Section

Rectum Section

Liver

Gall Bladder

Pancreas

Upper Gastrointestinal Diseases

GERD (gastroesophageal reflux disease)

Esophageal Cancer

Stomach Cancer

Ulcers

Lower Gastrointestinal Diseases

Colon Cancer

Crohn's Disease and Ulcerative Colitis

Crohn's Disorders

Diverticulitis

Hemorrhoids

Irritable Bowel Syndrome (IBS)

Accessory System Diseases

Liver Cancer

Pancreas

Diagnostic Procedure Examples

Abdominal Ultrasonography

Abdominal X-rays

Barium Enema and Barium Swallow

Abdominal Angiogram

Cholecystography

Upper Gastrointestinal Series

Cholescintigraphy

Computed Tomography (CT or CAT) Scan

Endoscopy Diagnostic Procedures

Anoscopy

Colonoscopy

Endoscopic Retrograde Cholangiopancreatography

Enteroscopy

Esophagogastroduodenoscopy

Proctoscopy

Sigmoidoscopy

Capsule Endoscopy

Treatment Procedure Examples

Appendectomy

Bariatric Surgery

Restrictive Surgery

Combined Restrictive and/or Malabsorptive Surgery

Cholecystectomy

Colostomy

Liver Biopsy

Liver Transplantation

Procedure Volumes

Bariatric surgery

Risk Factors Contributing to Gastrointestinal Disease

Age and Gastrointestinal Disease

Impact of Heavily Caffeinated Foods and Drinks

Tobacco and Alcohol Use

Tobacco

Alcohol

Stress

Heredity

Obesity

CHAPTER THREE: MARKET TRENDS

Overview

World Demographics

Aging Population

Life Expectancy and the Growing Incidence of Gastrointestinal Disease

Insurance and Reimbursement Trends

Health Insurance Coverage Trends

United States

Reimbursement Trends

Given Imaging and PillCam Reimbursement

Obesity and Gastrointestinal Disorders

Trends in Bariatric Surgery

Growing Demand for Gastrointestinal Endoscopy Procedures

Patient Advantages of Gastrointestinal Endoscopy

Bariatric Surgery and Endoscopy Techniques

Endoscopy and Colorectal Cancer

Endoscopy and Foreign Body Removal

Robotics and Endoscopic Surgery

Natural Orifice Translumenal Endoscopic Surgery

Trends in Gastroenterology Professionals

CHAPTER FOUR: PRODUCT ANALYSIS

Competitor Market Shares and Analysis

Primary Location of Providers

Competitive Outlook

Description of Leading Suppliers and Products

Abbott Laboratories

Aesculap Surgical

Boston Scientific

Coloplast Group

ConMed

ConvaTec

Cook Medical

Covidien

Ethicon- Endo

Fresenius Kabi

Fujinon Endoscopy

Given Imaging

Karl Storz

Lumenis

Olympus Optical

Pentax Medical

Richard Wolf

Stryker Corporation

US Endoscopy

Welch Allyn

Acquisitions and Collaborations

Given Imaging and Sierra Scientific

Covidien and BARRX Medical

Olympus Corporation and Gyrus Plc.

Olympus and Spirus Medical

Given Imaging and Fujifilm

Pentax and Hoya

Karl Storz and Endogastric

Stryker and Sightline Technologies

General Product Descriptions

Endoscopes

Viewing Sheath (Scope)

Flexible

Rigid

Light Source

Fiberoptic Lighting

Bulbs

Projection Lamp

Power Source

Battery Box

Rheostat

Cameras and Video Support

Hand Instruments

Electrosurgical and Radiofrequency Instruments

Insufflators

Lasers

Other (disposables)

CHAPTER FIVE: MARKET ANALYSIS

Market Overview

Market Analysis by Country

Market Analysis by Product Classification

CHAPTER SIX: LEADING MANUFACTURERS

Overview

Boston Scientific Corporation

ConMed Corporation

Covidien Plc

Fujinon Endoscopy

Given Imaging, Ltd.

(Ethicon Endo-Surgery)

Karl Storz GmbH & Co KG

Olympus Corporation

Stryker Corporation

Welch Allyn

APPENDIX: COMPANIES OF INTEREST

APPENDIX II: ORGANIZATIONS

American Society of Gastrointestinal Endoscopy

American Society for Bariatric Physicians

American Society for Metabolic and Bariatric Surgery

Crohn's & Colitis Foundation of America, Inc.

European Liver Transplant Registry - ELTR

European Liver and Intestine Transplant Association (ELITA)

International Foundation for Functional Gastrointestinal Disorders

National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK)

Society of Gastroenterology Nurses and Associates, Inc.

Society of American Gastrointestinal Endoscopic Surgeons (SAGES)

Wound, Ostomy and Continence Nurses Society

LIST OF EXHIBITS

CHAPTER ONE: EXECUTIVE SUMMARY

Table 1-1: Global Gastrointestinal Equipment, Device Market Analysis, 2007-2016

Figure 1-1: Global Gastrointestinal Equipment, Device Market Analysis, 2007-2016

CHAPTER TWO: INTRODUCTION

Table 2-1: Selected Bariatric Surgery Devices, by Company

Figure 2-1: U.S. and Europe Procedure Volumes for Digestive System*

Figure 2-2: U.S. Civilian Consumption of Selected Beverages, Per Capita, 1980 to 2010

Table 2-3: Percent of Smokers by Country

Figure 2-3: Average Percent of Smokers Worldwide in Developed Regions

Figure 2-4: Alcohol Consumption in the United States, 1980-2010

Table 2-4: Signs of Stress: Unemployment Rate, Real GDP, Suicide Rates by Country

Table 2-5: Estimated Obesity by Country 2009 Estimates

Figure 2-5: Estimated Obesity by Country as a Portion of Total Population 2009 Estimates

Figure 2-6: Increases in Obesity by Country—2007 and 2009 Figures

Table 2-6: Obesity Rates by State, 2008-2009

CHAPTER THREE: MARKET TRENDS

Table 3-1: World Population by Selected Geographical Region, 2010 - 2050

Figure 3-1: World Population by Selected Geographical Region, 2010-2050

Table 3-2: Percent Population Over 65 by Year and Region, 2010-2050

Figure 3-2: Estimated World Population by Age, 2010 and 2050

Table 3-3: Average Life Expectancy in Years by Country 1980, 2004 and 2009

Figure 3-3: Average Life Expectancy in Years by Country 1980 and 2009

Table 3-4: Health Insurance Trends in the United States, 2008 and 2009

Table 3-5: Medicare Trends in the United States, 1990-2010

Figure 3-4: Medicare Trends in the United States, 1990-2010

Table 3-6: Bariatric Surgery Reimbursement, 2011

Table 3-6 (continued): Bariatric Surgery Reimbursement, 2011

Table 3-7: Upper GI/Colonoscopy Reimbursement, 2011

Table 3-8: Colectomy Reimbursement, 2011

Table 3-9: Appendectomy Reimbursement, 2011

Table 3-10: Cholecystectomy Reimbursement, 2011

Table 3-11: Digestive Disorders Associated with Obesity

CHAPTER FOUR: EXECUTIVE SUMMARY

Table 4-1: Gastrointestinal Equipment, Device, and Consumable Market Estimated Revenues and Market Share of Leading Suppliers 2011

Figure 4-2: Gastrointestinal Equipment, Device, and Consumable Market Estimated Revenues and Market Share of Leading Suppliers 2011

Table 4-2: Leading Gastrointestinal Instrument and Equipment Suppliers by Primary Location, 2011

Figure 4-2: Distribution of Primary Location for Leading Gastrointestinal Instrument and Equipment Suppliers, 2011

CHAPTER FIVE: MARKET ANALYSIS

Table 5-1: Global Gastrointestinal Equipment, Device Market Analysis, 2007-201

Figure 5-1: Global Gastrointestinal Equipment, Device Market Analysis, 2007-2016

Table 5-2: Global Gastrointestinal Equipment, Device Market Analysis by Region/Country(US, Europe, Japan, ROW), 2011

Figure 5-2: Global Gastrointestinal Equipment, Device Market Analysis by Region/Country, 2011

Table 5-3: Global Gastrointestinal Equipment, Device Market Analysis Estimated Sales by Product Segment (Endoscopes, Capsule Endoscopes, Bariatric Surgery Devices, Ostomy Products, Enteral Feeding Pumps, Other) 2007-2016

Figure 5-3: Global Gastrointestinal Equipment, Device Market Analysis Estimated Sales by Product Segment 2007-2016

Figure 5-4: Global Gastrointestinal Equipment, Device Market Analysis Estimated Sales by Product Segment 2011 and 2016

Figure 5-5: Market for Endoscopes by Type - Flexible vs. Rigid

CHAPTER SIX: LEADING MANUFACTURERS

Figure 6-1: Boston Scientific's Net Revenues, 2009-2011

Figure 6-2: ConMed's Net Revenues, 2009 - 2011

Figure 6-3: Covidien's Net Revenues, 2009 - 2011

Figure 6-4: Given Imaging's Net Revenues 2009-2011

Figure 6-5: Johnson & Johnson and Ethicon Endo-Surgery's Net Revenues, 2009-2011

Figure 6-6:Olympus' Net Revenues, 2009 - 2011

Figure 6-7:Stryker's Net Revenues, 2009 - 2011

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