World Series Of Poker(R) Voted Among Top Sports Leagues in Turnkey Sports & Entertainment Poll of North American Sports Fans

    LAS VEGAS, Nov. 19 /PRNewswire-FirstCall/ -- The World Series Of Poker
 Presented by Milwaukee's Best Light was voted the 11th most admired sports
 league in North America in a poll of 12,000 sports fans conducted by the
 market research firm Turnkey Sports & Entertainment.
     The NFL, Major League Baseball, NBA, NHL, NASCAR, and the PGA Tour are
 among the top 10, with the WSOP ranked 11th overall and ahead of 13 other
 traditional sports sanctioning bodies, including the National Hot Rod
 Association, Indy Racing League, PBA, Arena Football League, LPGA, the
 National Thoroughbred Racing Association and others.
     The WSOP was also the only poker franchise among the 24 leagues in the
 study.
     "We're honored to keep company with the best sports brands in North
 America," said Jeffrey Pollack, Commissioner of the WSOP. "Thanks to our
 players, sponsors, media partners, fans and staff, we've entered the
 mainstream in another new way."
     Early last summer, Turnkey polled about 12,000 adult sports fans in the
 47 North American markets that are home to at least one NFL, NBA, NHL or
 MLB team. The New Jersey marketing firm asked questions to measure the
 popularity and fan loyalty of 122 team brands, and asked fans to identify
 up to three leagues they admired most from a list of 24 U.S-based
 sanctioning bodies.
     The complete Turkey Team Brand Index study can be purchased as a
 hardcover book at http://www.turnkeyse.com.
     Harrah's Entertainment, Inc. (NYSE:   HET) is the world's largest
 provider of branded casino entertainment. Since its beginning in Reno,
 Nevada, nearly 70 years ago, Harrah's has grown through development of new
 properties, expansions and acquisitions, and now owns or manages casinos on
 four continents. The Company's properties operate primarily under the
 Harrah's, Caesars and Horseshoe brand names; Harrah's also owns the London
 Clubs International family of casinos. Harrah's Entertainment is focused on
 building loyalty and value with its customers through a unique combination
 of great service, excellent products, unsurpassed distribution, operational
 excellence and technology leadership. For more information, please visit
 http://www.harrahs.com. More information about the WSOP is available at
 http://www.worldseriesofpoker.com.
 
 

SOURCE The World Series Of Poker